Percent

Percent

Global platform for private market investments

Overview

Company Historically Provides H1B Sponsorship

Percent operates a global technology platform that connects companies and investors in private market deals. Its digital marketplace matches issuers seeking capital with investors seeking opportunities in private equity, debt, and structured products, enabling investing and fundraising with streamlined workflows. The product centers on an end-to-end platform that improves transparency, efficiency, and data access, letting users browse opportunities, manage investments, and gain insights from comprehensive market data. Percent differentiates itself through a focus on private markets, user-friendly interfaces, and data-driven tools that simplify fundraising and investing compared with traditional methods and competitors. The company’s goal is to reshape the private investment landscape by making private market opportunities more accessible, efficient, and transparent for participants worldwide.

About Percent

Simplify's Rating
Why Percent is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Enterprise Software

Fintech

Financial Services

Company Size

51-200

Company Stage

Series B

Total Funding

$56.5M

Headquarters

New York City, New York

Founded

1985

People at Percent

People at Percent who can refer or advise you

Simplify Jobs

Simplify's Take

What believers are saying

  • The $3.5T private credit sector demands liquidity infrastructure, aligning with Percent's new Secondary Markets launch.
  • Percent's 1,000+ closed deals and $2B+ transaction volume validate its platform adoption and institutional credibility.
  • Geographic diversification through Fondimex adds Mexican invoice factoring exposure, enhancing portfolio yield and risk balance.

What critics are saying

  • Trustpilot users allege minimal due diligence on borrowers before defaults, risking investor capital in 6–12 months.
  • Failure to deliver real liquidity could erode institutional trust and stall growth in 12–18 months.
  • A cybersecurity breach could expose $2B+ transaction data and trigger FINRA fines in 6–12 months.

What makes Percent unique

  • Percent is the first tech-powered secondary marketplace for private credit, offering liquidity and transparency.
  • Percent enables deal-by-deal investing with $500 minimums and no management fees for direct investors.
  • Percent combines institutional-grade private credit access with AI-driven underwriting and real price discovery via Dutch auctions.

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Funding

Total Funding

$56.5M

Below

Industry Average

Funded Over

7 Rounds

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Below Average

Industry standards

$35M
$30M
Patreon
$45M
Linktree
$65M
Substack
$100M
ClickUp

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Paid Vacation

Hybrid Work Options

Commuter Benefits

Growth & Insights

Headcount

6 month growth

-2%

1 year growth

-2%

2 year growth

-2%

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