Percent

Percent

Global platform for private market investments

Overview

Company Historically Provides H1B Sponsorship

Percent operates a global technology platform that connects companies and investors in private market deals. Its digital marketplace matches issuers seeking capital with investors seeking opportunities in private equity, debt, and structured products, enabling investing and fundraising with streamlined workflows. The product centers on an end-to-end platform that improves transparency, efficiency, and data access, letting users browse opportunities, manage investments, and gain insights from comprehensive market data. Percent differentiates itself through a focus on private markets, user-friendly interfaces, and data-driven tools that simplify fundraising and investing compared with traditional methods and competitors. The company’s goal is to reshape the private investment landscape by making private market opportunities more accessible, efficient, and transparent for participants worldwide.

About Percent

Simplify's Rating
Why Percent is rated
C+
Rated B on Competitive Edge
Rated B on Growth Potential
Rated D+ on Differentiation

Industries

Data & Analytics

Enterprise Software

Fintech

Financial Services

Company Size

51-200

Company Stage

Series B

Total Funding

$56.5M

Headquarters

New York City, New York

Founded

1985

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Simplify's Take

What believers are saying

  • Percent surpassed $2 billion in volume and $350 million AUM by March 2026.
  • Percent appointed Prath Reddy CEO on June 18, 2026, sharpening execution.
  • Fondimex and Trillium partnerships expanded Mexico receivables and compute-credit origination in 2025-2026.

What critics are saying

  • Percent disclosed 11.84% default rate on corporate loans as of March 31, 2026.
  • Secondary Markets need bilateral sign-off, so liquidity stays constrained and manual.
  • Any underwriting scandal would hit Percent's broker-dealer trust and shut issuer flow quickly.

What makes Percent unique

  • Percent launched Secondary Markets on February 26, 2026, unlike most private credit platforms.
  • Percent pairs primary issuance, servicing, and secondary trading in one regulated workflow.
  • Percent focuses on asset-based finance, with over 84% of 2025 issuance volume.

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Funding

Total Funding

$56.5M

Below

Industry Average

Funded Over

7 Rounds

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Below Average

Industry standards

$35M
$30M
Patreon
$45M
Linktree
$65M
Substack
$100M
ClickUp

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Paid Vacation

Hybrid Work Options

Commuter Benefits

Growth & Insights and Company News

Headcount

6 month growth

4%

1 year growth

2%

2 year growth

4%
ABF Journal
Aug 28th, 2026
Percent strengthens executive leadership as private credit platform scales asset management business.

Percent strengthens executive leadership as private credit platform scales asset management business. The company appointed Bina Shetty as chief commercial officer and Cecil Smart as chief credit officer. Percent, a platform powering modern private credit markets through access, liquidity and data, appointed Bina Shetty as chief commercial officer and Cecil Smart as chief credit officer, strengthening its leadership team as the company scales its asset management capabilities. Shetty and Smart take direct ownership of the two functions institutional investors weigh most heavily when evaluating a manager: commercial relationships and credit. "Percent has spent years building the infrastructure for a more transparent and efficient private credit market. Now we're scaling the organization and specifically the investment capabilities built on top of that foundation," Prath Reddy, co-founder and CEO of Percent, said. "Bina and Cecil bring clear senior accountability across commercial growth and credit as we expand into the ways institutional investors increasingly access private credit and continue building on our lower middle market lender finance focus on the asset management side." As chief credit officer, Smart will oversee Percent's credit strategy, underwriting standards, portfolio surveillance and workout management. He brings more than 20 years of structured finance experience, most recently at Sixth Street, after previously leading the commercial ABS group at Kroll Bond Rating Agency. Shetty, previously head of originations at Percent, will serve as chief commercial officer, overseeing originations, borrower relationships and investor relations. She brings more than 25 years of investment banking experience, with prior roles at Merrill Lynch, CIBC World Markets and Canaccord Genuity.

Alternatives Watch
Aug 27th, 2026
Private credit platform Percent adds to leadership team, hits $2bn in volume.

Private credit platform Percent adds to leadership team, hits $2bn in volume. Private credit platform Percent has appointed Bina Shetty as chief commercial officer and Cecil Smart as chief credit officer, strengthening its leadership team as the company scales up its asset management business. Shetty was previously head of originations at Percent. She will continue to oversee originations in the new role, in addition to handling borrower relationships and investor relations. She joined the firm in 2022 and has more than 25 years of investment banking experience, with prior roles at Merrill Lynch, CIBC World Markets, and Canaccord Genuity. Smart, who joins from Sixth Street, has been tasked with overseeing Percent's credit strategy, underwriting standards, portfolio surveillance, and workout management. He brings more than 20 years of structured finance experience and led the Commercial ABS group at Kroll Bond Rating Agency before his tenure at Sixth Street. The Percent platform ended the second quarter with $346.9 million in AUM, a 23.9% increase from last year. Overall, Percent has surpassed $2 billion in total volume. "Percent has spent years building the infrastructure for a more transparent and efficient private credit market," said Prath Reddy, co-founder and CEO of Percent. "Now we're scaling the organization and specifically the investment capabilities built on top of that foundation." The aim is to expand the ways institutional investors access private credit and build up Percent's lower middle market lender finance focus on the asset management side, he added. Percent's asset management business includes white-label partnerships. Institutional and individual investors use the same infrastructure, which Percent is building to bring access, liquidity optionality, and data to every participant in the private credit market, executives said in the hiring announcement. Percent's business has also grown to include managed private credit products. Separately managed accounts are managed by Percent Advisors and provide mandate-driven private credit portfolios built to clients' stated investment parameters. Meanwhile, Percent's Secondary Market allows investors to offer positions for sale before maturity. More recently, Percent partnered with Trillium to launch an investment product tied to compute credits, which represent prepaid or allocated computing capacity used by cloud platforms, AI services, and infrastructure providers. Trillium aims to turn that capacity into a tradable investment product, while Percent provided the deal structuring, investor onboarding, compliance, and marketplace infrastructure for the launch.

PR Newswire
Aug 27th, 2026
Percent appoints chief commercial and credit officers after surpassing $2B in volume

Percent has appointed Bina Shetty as Chief Commercial Officer and Cecil Smart as Chief Credit Officer as the private credit platform scales its asset management business. The company has surpassed $2 billion in total volume and ended Q2 with $346.9 million in platform AUM, up 23.9% year-over-year. Smart brings over 20 years of structured finance experience from Sixth Street and Kroll Bond Rating Agency. He will oversee credit strategy, underwriting standards and portfolio surveillance. Shetty, previously Head of Originations at Percent, has more than 25 years of investment banking experience from Merrill Lynch, CIBC World Markets and Canaccord Genuity. The appointments strengthen leadership as Percent expands its institutional investor base and managed private credit products. The company also rose to number 956 in the Inc. 5000 ranking.

PR Newswire
Jul 23rd, 2026
Percent powers Trillium's compute credit marketplace as AI infrastructure financing outpaces traditional capital markets

Trillium Technologies has launched a compute credit investment marketplace built on Percent's private credit infrastructure. The marketplace offers convertible notes backed by compute credits — units of prepaid computing capacity used in cloud platforms and AI services. Percent provided the deal structuring, investor onboarding, compliance framework and marketplace mechanics. The platform has structured and distributed over $2 billion in private credit across various asset classes. Compute credits represent an emerging trillion-dollar asset class based on data centre capacity. Trillium closed its first funding round on 10 July, with additional capital raises planned. The partnership addresses growing demand for AI infrastructure financing that traditional capital markets struggle to support. Percent's infrastructure allows companies to create investment products from novel assets without building capital markets systems from scratch.

PR Newswire
Jun 18th, 2026
Percent announces Prath Reddy as Chief Executive Officer.

Percent announces Prath Reddy as Chief Executive Officer. Jun 18, 2026, 10:00 ET Co-Founder and CEO Nelson Chu transitions to Executive Chairman as the private credit platform continues to scale its institutional infrastructure and asset management capabilities NEW YORK, June 18, 2026 /PRNewswire/ - Percent, the platform powering modern private credit markets through access, liquidity and data, today announced that Co-Founder and President, Prath Reddy, CFA, has been appointed Chief Executive Officer. Nelson Chu, Co-Founder and CEO, will transition to Executive Chairman of the Board. As CEO, Reddy will lead Percent's next phase of growth, focused on developing liquidity infrastructure designed to support the $3.5T private credit sector alongside expanding its institutional presence within the asset class. As a member of the founding team, Reddy has shaped Percent's strategy, operations, and growth, bringing more than a decade of debt capital markets experience to Percent's mission of applying public-market discipline and access to private credit. His appointment comes as Percent expands from a digital marketplace for private credit transactions into an institutional-focused asset manager underpinned by liquidity infrastructure designed for the industry. "Private credit is entering a more demanding phase. Asset managers and capital partners are asking for better data, real liquidity, and clearer ways to access and assess differentiated exposure," said Prath Reddy, Co-Founder and CEO of Percent. "Percent has spent eight years building for exactly this. With the foundation that Nelson has already laid, my focus as Percent's new CEO is to scale the platform responsibly, expand our institutional asset management and trading capabilities, and continue bringing public-market discipline to private credit." Reddy joined Percent as a founding team member in 2018 from UBS Investment Bank's debt capital markets group, where he originated and structured fixed-income securities for public and private corporations. A CFA charterholder, Reddy has spent his career at the intersection of institutional public and private credit markets, and has overseen Percent's origination, structuring, and distribution work since the company's earliest days. Under Nelson's leadership since founding Percent in 2018, the company has experienced rapid growth and traction in lower middle market lender finance, originating over 80% of deals under $25 million by issuance volume in Q1 2026, according to combined platform and ABL Advisor industry data. To date, Percent has signed up more than 50,000 investors and over 140 asset originators on the platform, with more than $350 million in current assets under administration. Since inception, Percent has facilitated more than $2 billion in issuance across over 1,200 deals. "Percent began with a simple idea: private credit needed better rails. We've now built the platform, deal flow, and track record to make that real," said Nelson Chu, Executive Chairman of Percent. "I'm incredibly proud of what we've accomplished together, from driving meaningful growth to delivering increased transparency and efficiency for all market participants. Prath has been instrumental in building Percent from day one, and as Executive Chairman, I'll be staying close to support what comes next under Prath's leadership." In his new role as Executive Chairman, Chu will focus on long-term strategy, corporate governance, and supporting the executive team as the company continues to scale. "We are entering one of the most exciting periods in Percent's history. This transition represents a natural evolution for Percent as it moves from product validation to market-wide adoption," said Marshall Lux, Percent Board Member. "Prath's deep capital markets expertise and operational history make him the ideal leader to drive this next phase of institutional expansion. With Nelson guiding governance and long-term strategy as Executive Chairman, the company is structured for long-term growth and continued innovation." About Percent Percent is unlocking private credit by enabling efficient access, liquidity optionality, and data for all market participants. Through its digital primary issuance and secondary markets platform, Percent provides all deal counterparties with a unified environment to source, structure, distribute, service and trade private credit assets. Founded in 2018, Percent has facilitated billions in private credit transaction volume across primary issuance and secondary markets - bringing transparency and standardization to a historically fragmented asset class. For additional information, please visit www.percent.com. SOURCE Percent

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