Percepta

Percepta

Cloud-based video analytics for shoplifting detection

Overview

Percepta Labs builds cloud-based video analytics for retail loss prevention. It ingests retailers’ existing security camera feeds and uses action recognition and pose estimation to identify behaviors that could indicate shoplifting in real time, then assigns a probability that a theft is happening. The system emphasizes ethical AI by anonymizing demographic features (race, gender, age) to avoid bias and protect privacy. The product is sold to retailers to help reduce shrinkage and improve margins, with early testing claiming higher accuracy than human loss-prevention staff. Percepta’s growth has been supported by a major investment from ADT Commercial, which acquired the company and appointed its co-founder as ADT’s first Director of Artificial Intelligence. The company’s goal is to provide scalable, privacy-conscious video analytics that help retailers prevent theft more efficiently and cost-effectively.

About Percepta

Simplify's Rating
Why Percepta is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Enterprise Software

Cybersecurity

AI & Machine Learning

Company Size

1-10

Company Stage

Seed

Total Funding

$1M

Headquarters

Philadelphia, Pennsylvania

Founded

2019

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Simplify's Take

What believers are saying

  • Janus Henderson validates expansion into financial-services transformation.
  • Retail security offers clear shrink-reduction ROI for camera-equipped stores.
  • General Catalyst positioning supports repeatable deployments across regulated industries.

What critics are saying

  • Retail-security branding conflicts with enterprise-transformation messaging.
  • Anthropic dependency exposes delivery to model pricing and uptime risk.
  • Privacy-preserving video analytics faces regulatory scrutiny in security applications.

What makes Percepta unique

  • Embedded teams build bespoke workflows inside client organizations.
  • Percepta pairs frontier models with proprietary enterprise data foundations.
  • Original product uses privacy-preserving camera analytics for real-time theft detection.

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Funding

Total Funding

$1M

Below

Industry Average

Funded Over

1 Rounds

Seed funding is usually the first official round after pre-seed, when a startup has a prototype or concept. It’s typically used to develop the product, test the market, and start building the team. Investors here are often angel investors or early-stage venture capitalists.
Seed Funding Comparison
Below Average

Industry standards

$3.3M
$1.5M
Slack
$2M
Netflix
$2.3M
Instacart
$3M
Robinhood

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Health Savings Account/Flexible Spending Account

Unlimited Paid Time Off

Flexible Work Hours

Remote Work Options

Paid Vacation

Paid Sick Leave

Paid Holidays

Sabbatical Leave

Hybrid Work Options

Stock Options

Company Equity

401(k) Retirement Plan

401(k) Company Match

Performance Bonus

Profit Sharing

Employee Stock Purchase Plan

Relocation Assistance

Employee Referral Bonus

Student Loan Assistance

Parental Leave

Family Planning Benefits

Fertility Treatment Support

Adoption Assistance

Childcare Support

Elder Care Support

Pet Insurance

Bereavement Leave

Professional Development Budget

Conference Attendance Budget

Training Programs

Tuition Reimbursement

Professional Certification Support

Mentorship Program

Wellness Program

Mental Health Support

Gym Membership

Commuter Benefits

Meal Benefits

Phone/Internet Stipend

Home Office Stipend

Legal Services

Employee Discounts

Company Social Events

Company News

Fund Selector Asia
Jun 12th, 2026
Janus Henderson develops AI investment tools with Percepta and Anthropic.

Janus Henderson develops AI investment tools with Percepta and Anthropic. Janus Henderson partners with Percepta to develop AI-native research and client-engagement tools and to roll out Claude across the firm. 12 June 2026 Janus Henderson today announced it is building a suite of AI-native tools to transform how it invests for and serves its clients, with Percepta, a General Catalyst transformation company, building the infrastructure, and Anthropic's Claude serving as the AI model layer. Janus Henderson, which manages about $500bn in assets, believes that cutting-edge AI is most impactful when it enhances human expertise, empowering a client-centric focus on investment and client service. Ali Dibadj, chief executive officer of Janus Henderson, said: "We believe AI transformation will fundamentally change the way asset managers serve their clients when it is embedded at the core of the business." Building on Claude, Janus Henderson is putting that approach into practice in two ways. First, it is developing new AI-native tools for its investment and client teams through PRISM, a global client intelligence and engagement platform. Powered by Claude, it helps client-facing teams prioritise "the right outreach, draw on internal and third-party data to understand what clients hold and need, and prepare personalised client communications, bringing a single, consistent tool to sales and marketing teams across regions", according to a statement by the asset manager. In addition, it uses LIBROS, an AI-native research management tool for Janus Henderson's investment teams. Also powered by Claude, it synthesizes the firm's internal research alongside external research and public market data, helping analysts and portfolio managers surface relevant signals faster and spend more of their time on judgment and investment decisions. Second, Janus Henderson is deploying Claude broadly across the firm, with Claude Code for its engineering teams and Cowork for employees across investment, distribution, and corporate functions, bringing AI further into everyday work. PRISM and LIBROS are being built in collaboration with Janus Henderson's technology teams and Percepta. Percepta helps large enterprises transform with AI by embedding AI engineers, researchers, and product managers directly inside an organisation and leveraging the Percepta Mosaic platform to rapidly deliver agentic workflows and custom decision-making tools. At Janus Henderson, Percepta's teams work alongside the firm's investment, distribution, and technology staff to build PRISM and LIBROS on Claude and to construct the data and knowledge foundation that connects Claude to Janus Henderson's proprietary research, client, and market data. "This collaboration with Anthropic and Percepta builds on Janus Henderson's partnership with Trian and General Catalyst, adds to our innovative leadership in AI and tokenization, and supports our ambition to be the most technologically sophisticated asset manager in the world. We believe it will enhance how we deliver for our clients - the 75 million [clients] worldwide who rely on us to build a brighter future together," said Dibadj According to Janus Henderson, the embedded model addresses a problem that has slowed AI adoption across asset management: generic tools rarely fit how an active manager researches markets, manages portfolios, and serves clients. The value comes from connecting frontier AI to a firm's own data and rebuilding core workflows around it, which generally takes engineering built into the business, not software bought off a shelf. Peter Nolan, head of asset & wealth management at Anthropic, said: "Asset management is a knowledge-intensive industry where reliable AI can help teams work faster and serve clients better. Janus Henderson is putting Claude directly into the hands of the teams managing investments and client relationships: from purpose-built tools like PRISM and LIBROS to Claude Code and Cowork across the firm." Hirsh Jain, chief executive officer of Percepta, added: "Transforming industries with AI requires fundamentally rethinking how work gets done in organisations and engineering systems that are purpose-built for a new mode of operations." MORE ARTICLES ON

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