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Overview
Percepta Labs builds cloud-based video analytics for retail loss prevention. It ingests retailers’ existing security camera feeds and uses action recognition and pose estimation to identify behaviors that could indicate shoplifting in real time, then assigns a probability that a theft is happening. The system emphasizes ethical AI by anonymizing demographic features (race, gender, age) to avoid bias and protect privacy. The product is sold to retailers to help reduce shrinkage and improve margins, with early testing claiming higher accuracy than human loss-prevention staff. Percepta’s growth has been supported by a major investment from ADT Commercial, which acquired the company and appointed its co-founder as ADT’s first Director of Artificial Intelligence. The company’s goal is to provide scalable, privacy-conscious video analytics that help retailers prevent theft more efficiently and cost-effectively.
About Percepta
Industries
Data & Analytics
Enterprise Software
Cybersecurity
AI & Machine Learning
Company Size
1-10
Company Stage
Seed
Total Funding
$1M
Headquarters
Philadelphia, Pennsylvania
Founded
2019
Simplify's Take
What believers are saying
- ADT Commercial's $1M investment and network accelerates retail market penetration significantly.
- Expansion to Fortune 500 and government agencies broadens addressable market beyond retail.
- 24/7 automated monitoring reduces shrinkage and improves profit margins for retailers.
What critics are saying
- Percepta transitioned to General Catalyst transformation company, abandoning retail shoplifting focus.
- Brand confusion with Percepta.com automotive services undermines retailer trust and sales.
- Verkada's integrated hardware-software bundles outcompete Percepta's cloud-only CCTV analysis approach.
What makes Percepta unique
- Ethical AI anonymizes demographic features to eliminate racial and gender bias in detection.
- Action recognition technology achieves 2x accuracy versus human loss prevention personnel.
- Integrates into existing CCTV systems within minutes without hardware replacement.
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Funding
Total Funding
$1M
Below
Industry Average
Funded Over
1 Rounds
Industry standards
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
Health Savings Account/Flexible Spending Account
Unlimited Paid Time Off
Flexible Work Hours
Remote Work Options
Paid Vacation
Paid Sick Leave
Paid Holidays
Sabbatical Leave
Hybrid Work Options
Stock Options
Company Equity
401(k) Retirement Plan
401(k) Company Match
Performance Bonus
Profit Sharing
Employee Stock Purchase Plan
Relocation Assistance
Employee Referral Bonus
Student Loan Assistance
Parental Leave
Family Planning Benefits
Fertility Treatment Support
Adoption Assistance
Childcare Support
Elder Care Support
Pet Insurance
Bereavement Leave
Professional Development Budget
Conference Attendance Budget
Training Programs
Tuition Reimbursement
Professional Certification Support
Mentorship Program
Wellness Program
Mental Health Support
Gym Membership
Commuter Benefits
Meal Benefits
Phone/Internet Stipend
Home Office Stipend
Legal Services
Employee Discounts
Company Social Events
Percepta is Hiring for 11 Jobs on Simplify!
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About Percepta
Industries
Data & Analytics
Enterprise Software
Cybersecurity
AI & Machine Learning
Company Size
1-10
Company Stage
Seed
Total Funding
$1M
Headquarters
Philadelphia, Pennsylvania
Founded
2019
Percepta is Hiring for 11 Jobs on Simplify!
Find jobs on Simplify and start your career today