Persán

Persán

Develops sustainable consumer products with R&D

Overview

Persán S.A. is based in Sevilla and develops advanced consumer products aimed at improving everyday life for a broad customer base. It relies on substantial R&D investment (205 million euros over six years) and a strong turnover (423 million euros) to design and refine its offerings, with a focus on safety, quality, and environmental protection. The company differentiates itself through ethical values, social responsibility, long-term supplier partnerships, and a commitment to total quality. Its goal is to provide the best quality at competitive prices while pursuing a sustainable path, supported by supplier integration and responsible business practices.

About Persán

Simplify's Rating
Why Persán is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Social Impact

Consumer Goods

Company Size

1,001-5,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Seville, Spain

Founded

1940

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Simplify's Take

What believers are saying

  • Persán reported 2025 sales of 1.227 billion euros on 2026-06-10, up 42%.
  • Saint-Vulbas added six jobs and targeted 15% growth on 2026-06-18.
  • Persán's 2026 Mibelle Biochemistry sale to Solabia sharpens focus on core home-care categories.

What critics are saying

  • Integrating Mibelle through 2026 strains management and risks service failures across eight plants.
  • Persán's private-label dependence exposes margins when retailers squeeze suppliers during 2026 renewals.
  • A failed American expansion would leave expensive capacity underused and slow post-Mibelle growth.

What makes Persán unique

  • Persán bought Mibelle on 2025-03-31, instantly adding six countries and U.S. manufacturing.
  • Persán now spans eight plants across Europe and the United States, unlike regional detergent rivals.
  • Its private-label scale and brands like Puntomatic and Flota widen customer and channel reach.

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Benefits

Training Programs

Professional Development Budget

Company News

El País
Jun 10th, 2026
Detergent manufacturer Persán boosts sales by 42% to a record 1.227 billion

Detergent manufacturer Persán boosts sales by 42% to a record 1.227 billion

Capital Riesgo
Jun 9th, 2025
Persán acquires Mibelle with financing.

DLA Piper advised a syndicate of financing entities in providing funding to the Seville-based company Persán, S.A. for its acquisition of Mibelle from Migros. This acquisition marks a significant step in Persán's expansion plan, increasing its workforce to over 3,000 employees. Mibelle Group operates in Switzerland, France, the UK, and the US. The DLA Piper Finance team included César Herrero, Carmen Sánchez, Felipe López, and Santiago González, with support from Swiss law firm SW Legal.

Happi
Mar 31st, 2025
Persán SA Acquires Mibelle Group

Persán SA acquires Mibelle Group.

Migros
Mar 31st, 2025
Persán acquires the Mibelle Group from Migros to lead the personal and home care market

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