Persona AI, a Houston-based humanoid robotics company, has appointed Brian Davis as Head of Global Manufacturing to scale commercial production for industrial applications. Davis brings over 30 years of operations experience, including roles at Amazon Robotics and Dell Technologies, where he oversaw 25-fold increases in manufacturing volumes within four years. The appointment comes as Persona prepares to fulfil growing demand following agreements with HD Hyundai and POSCO Group for deployment in shipyards and steel manufacturing, plus a pilot programme with Louisiana. Founded in 2024, Persona AI develops humanoid robots for high-risk industrial tasks including welding, fabrication and heavy maintenance. Davis will oversee manufacturing infrastructure, supply chain management and quality control as the company transitions from prototype to volume production.

Posco Group is expanding its adoption of physical AI and humanoid robots across industrial sites. Posco DX has invested $2 million in US-based industrial humanoid robotics company Persona AI, with plans for joint robot development and field applications. The investment was made through Posco DX's corporate venture capital fund, established in the second half of this year with Posco Technology Investment. An additional $1 million was invested through Posco CVC Scale-up Fund No. 1, bringing the total group investment to $3 million. Founded in June last year, Persona AI develops humanoid robots specialised for heavy industry environments with high labour intensity. The company was co-founded by Nicholas Radford, a former NASA roboticist serving as CEO, and Jerry Pratt, former CTO of Figure AI, as CTO.