PetAg

PetAg

Manufactures pet nutrition and wellness products

Overview

PetAg makes pet nutrition and wellness products, with a focus on milk replacers for neonates, such as Esbilac for puppies and KMR for kittens, used when a mother is unavailable. Its product line also includes nutritional supplements, transition foods, grooming products, and health items for pets and exotic species, sold through veterinarians and big retailers. Milk replacers provide balanced nutrition for young animals, while other products support digestion, weight gain, grooming, and overall health. PetAg differentiates itself with a long 1930 origin, trusted brands (Esbilac, KMR, Dyne, Fresh ’n Clean, Bene-Bac, Zoologic), employee ownership, and distribution through veterinary clinics and major retailers, aiming to support neonatal and general pet health.

About PetAg

Simplify's Rating
Why PetAg is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Healthcare

Consumer Goods

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

N/A

Founded

N/A

Simplify Jobs

Simplify's Take

What believers are saying

  • Sean Geary from Nestlé appointed Head of Sales March 2026 accelerates omnichannel growth.
  • Dyne Soft Chews expand into calming, joints using KSM-66 Ashwagandha at Walmart.
  • Zoologic broadens to exotic animals like horses beyond puppy-kitten core.

What critics are saying

  • Mars Royal Canin erodes neonatal share via Chewy in 6-12 months.
  • Nestlé Pro Plan captures 15-20% Esbilac-KMR sales at Walmart in 12-18 months.
  • FDA recalls Dyne Chews for Ashwagandha allergens destroy trust in 3-6 months.

What makes PetAg unique

  • PetAg pioneered Esbilac in 1930 as first commercial puppy milk replacer.
  • KMR leads U.S. kitten milk replacer sales for orphaned neonates.
  • Dyne Soft Chews launched March 2026 with vet-formulated UC-II collagen.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Health Savings Account/Flexible Spending Account

Flexible Spending Account (FSA)

Pet Insurance

Paid Holidays & Paid Time Off

Employee Stock Ownership Plan (ESOP)

401(k) Retirement Savings Plan

401(k) Company Match

Fitness Reimbursement

Tuition Reimbursement

Parental Leave

Family Planning Benefits

Fertility Treatment Support

Adoption Assistance

Childcare Support

Elder Care Support

Wellness Program

Mental Health Support

Gym Membership

Phone/Internet Stipend

Home Office Stipend

Stock Options

Company Equity

Conference Attendance Budget

Professional Development Budget

Training Programs

Tuition Reimbursement

Professional Certification Support

Mentorship Program

EAP

Relocation Assistance

Employee Referral Bonus

Meal Benefits

Commuter Benefits

Legal Services

Employee Discounts

Remote Work Options

Hybrid Work Options

Paid Vacation

Paid Sick Leave

Paid Holidays

PTO

Unlimited Paid Time Off

Flexibile Work Hours

Flexible Work Hours

Company News

PR Newswire
Mar 18th, 2026
PetAg(R) launches Dyne(TM) Soft Chews nationwide, bringing science-backed daily wellness to dogs everywhere.

PetAg(R) launches Dyne(TM) Soft Chews nationwide, bringing science-backed daily wellness to dogs everywhere. Mar 18, 2026, 09:00 ET Veterinarian-Formulated Supplements Deliver Premium, Clinically Studied Ingredients at Effective Amounts to Support Dynamic, Everyday Dog Health HAMPSHIRE, Ill., March 18, 2026 /PRNewswire/ - PetAg, a trusted leader in animal nutrition since 1930, today announced the nationwide launch of Dyne(TM) Soft Chews, a line of veterinarian-formulated, science-backed advanced health supplements designed to support dogs' everyday wellness. Formulated with veterinarians and powered by clinically studied ingredients, Dyne Soft Chews deliver four targeted benefit formulas that energize, calm, support joints, and strengthen digestion - helping dogs stay dynamic every day. Each chew delivers effective, functional doses of premium active ingredients, offering real support rather than trace amounts while ensuring optimum performance, safety, and results. The full Dyne Soft Chews lineup includes: * Dyne Calming: Melatonin-free, non-sedative support for emotional balance and relaxation, helping dogs stay calm yet alert. Formulated with clinically studied ingredients including L-Tryptophan, L-Theanine Suntheanine(R), Valerian Root, KSM-66(R) Ashwagandha, and Bifidobacterium longum shown to help reduce barking, pacing, and cortisol responses during stressful events. * Dyne Digestion & Immune Support: Complete 5-in-1 gut + immune formula - prebiotics, multi-strain probiotics, postbiotic, colostrum, and digestive enzymes - for everyday GI regularity and immune resilience. Features EpiCor Pets(R) postbiotic and Bacillus subtilis. * Dyne Endurance & Vitality: Helps maintain stamina, muscle function, and energy in active and aging dogs with L-Carnitine Carniking(R), Astaxanthin AstaReal(R), folic acid, choline, and omega-3s. * Dyne Joint Health & Mobility: Next-generation joint care anchored by UC-II(R) undenatured type II collagen - studies show it can support mobility and comfort more effectively than glucosamine + chondroitin. Includes green-lipped mussel (omega-rich) and sodium hyaluronate for flexibility and joint lubrication. The launch marks a milestone in PetAg's nearly 100-year history of innovation, combining scientific precision with premium ingredients to deliver daily wellness support that dogs love and pet parents can trust. "Dyne Chews are a natural extension of PetAg's legacy and commitment to animal nutrition," said Jonathan Ochoa, Vice President of Marketing at PetAg. "Pet parents today want products rooted in real science and proven efficacy. With Dyne Chews, we've combined vet-formulated solutions, effective ingredient amounts, and premium quality in a format dogs love. It's the Legacy of Trust, powered by Science, so dogs can stay healthy and dynamic every day while creating more active, joyful years together." To celebrate the launch, PetAg is debuting a new content series designed to bring the Dyne line to life. The series includes the Dyne Chews: Chew On This playlist and an in-person activation in New York City, an ASMR-style experience capturing the lovable smacks and slurps of dogs enjoying their chews, alongside a veterinarian-led virtual Q&A that breaks down the science behind each formula and answers common pet wellness questions. Dyne Soft Chews are available now in-store at Walmart and on Walmart.com and Amazon, retailing for $33.99 (MSRP). For more information, visit www.petag.com. About PetAg, Inc. PetAg is a trusted leader in pet nutrition and wellness, offering science-backed milk replacers, nutritional supplements, and grooming products that support proactive health across every life stage. Proudly 100% employee-owned and based in Hampshire, Illinois, PetAg has delivered uncompromising quality since 1930. With a legacy rooted in innovation - beginning with Esbilac(R), the first commercially prepared puppy milk replacer - PetAg is now the #1 brand in newborn kitten and puppy nutrition. Our portfolio includes beloved brands like KMR(R), Esbilac(R), GME(R), Dyne(R), Cat-Sip(R), Fresh 'n Clean(R), and Bene-Bac(R), trusted by generations of pet parents and professionals alike. Backed by over 95,000 five-star reviews online, PetAg is more than a product provider - we're a partner in pet wellness. Our purpose is to empower pet owners to proactively enhance the lives of their animals, helping them enjoy more healthy, happy years together. Every product we make reflects that commitment, combining proven science, purposeful ingredients, and a passion for pets. About PBI-Gordon Companies PBI-Gordon Companies has been in business in the Kansas City metro area since 1947 and is 100% employee-owned. It is the parent company to four subsidiaries which develop, manufacture, and market leading products for Turf and Ornamental Industries (PBI-Gordon Corporation), Companion Animal Pharmaceuticals (Pegasus Laboratories & TriviumVet), and Companion Animal Nutritional Supplements and Grooming Supplies (PetAg). All trademarks are the property of their respective owners. UC-II(R) and Carniking(R) are Lonza trademarks; AstaReal(R) is a trademark of AstaReal; KSM-66(R) is a trademark of Ixoreal; Suntheanine(R) is a trademark of Taiyo; EpiCor Pets(R) is a trademark of Cargill; Dyne(TM) and PetAg(R) are trademarks of PetAg, Inc. SOURCE PetAg

Pet Age
Mar 3rd, 2026
Industry Veteran Sean Geary Named Head of Sales for PetAg Animal Nutrition

Industry veteran Sean Geary named Head of Sales for PetAg animal nutrition. Pet Age Staff//March 3, 2026// PetAg, the trusted leader in science-backed pet nutrition, supplements and grooming essentials dedicated to helping animals lead healthy, happy lives, recently announced the appointment of Sean Geary as its new Head of Sales. With more than 15 years of strategic sales leadership experience, Geary joins PetAg to drive continued growth and deepen the company's impact across omnichannel retail, eCommerce, and national accounts. Geary brings a strong track record of building high-performing teams and fostering strategic partnerships with major retail and digital partners, including Target, Amazon, Chewy and PetSmart. Most recently, he spent nine years leading sales efforts across both Nestlé's PetCare and Human Healthcare businesses, where his leadership contributed to profitable growth and strengthened customer relationships across complex markets. His expertise in aligning sales strategy with customer needs positions him to play a pivotal role in PetAg's next era of expansion. At PetAg, Geary will oversee sales strategy and execution to accelerate reach and reinforce the brand's mission to proactively support animal wellness at every life stage. Based in Hampshire, Illinois, PetAg is a 100% employee-owned company with a legacy rooted in innovation since 1930 and home to such trusted brands as KMR, Esbilac, Bene-Bac, Dyne and Fresh 'n Clean.

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