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PetAg

Manufactures pet nutrition and wellness products

Overview

PetAg manufactures and distributes pet nutrition and wellness products, including milk replacers Esbilac for puppies and KMR for kittens, as well as supplements, transition foods, grooming items, and health products for various life stages and exotic species. Milk replacers provide balanced nutrition for neonatal and young animals, while other products offer targeted nutrition and care support through science-based formulations. The company differentiates itself with a history dating to 1930, a portfolio of trusted brands (Esbilac, KMR, Dyne, Fresh ’n Clean, Bene-Bac, Zoologic), 100% employee-ownership, and distribution through veterinary channels and major retailers. Its goal is to support pet health and neonatal care by delivering reliable, science-based nutrition and care products to veterinarians, breeders, rescues, and pet owners.

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About PetAg

Simplify's Rating
Why PetAg is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Food & AgricultureIndustrial & ManufacturingHealthcareConsumer Goods

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

N/A

Founded

N/A

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What believers are saying

  • Dyne Soft Chews launched nationwide on March 18, 2026, expanding PetAg's TAM.
  • Tractor Supply widened PetAg distribution to over 2,000 stores in August 2026.
  • Sean Geary joined March 3, 2026, targeting Target, Amazon, Chewy, and PetSmart growth.

What critics are saying

  • Walmart, Amazon, and Tractor Supply concentration gives retailers pricing power and shelf access leverage.
  • Supplement claims face FDA and plaintiff scrutiny, especially around joint, calming, and immune benefits.
  • A recall or labeling challenge to Esbilac or Dyne would hit PetAg's core brands.

What makes PetAg unique

  • Esbilac and KMR dominate newborn puppy and kitten nutrition after nearly 100 years.
  • PetAg gained NASC Quality Seal on October 13, 2026, strengthening supplement credibility.
  • Dyne Soft Chews use veterinarian-formulated, clinically studied ingredients and exact functional doses.

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Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Life Insurance
  • Disability Insurance
  • Health Savings Account/Flexible Spending Account
  • Flexible Spending Account (FSA)
  • Pet Insurance
  • Paid Holidays & Paid Time Off
  • Employee Stock Ownership Plan (ESOP)
  • 401(k) Retirement Savings Plan
  • 401(k) Company Match

Company News

Pet Food Processing
Oct 13th, 2026
PetAg earns NASC Quality Seal.

PetAg earns NASC Quality Seal. Oct 13, 2026 HAMPSHIRE, ILL. - PetAg recently announced it has received the Quality Seal from the National Animal Supplement Council (NASC). The certification marks an important milestone for PetAg and reinforces its ongoing commitment to quality, compliance and operational excellence, according to the company. To receive the NASC Quality Seal, PetAg underwent a thorough independent audit, showing that it complies with the NASC's rigorous quality standards, uses current Good Manufacturing Practices (cGMPs), and adheres to labeling requirements, substantiated product claims and adverse event reporting protocols. Following the successful audit, PetAg is now eligible to carry the NASC Quality Seal on all of its supplement products. "For more than 96 years, PetAg has been dedicated to providing critical nutrition to pets during some of the most vulnerable stages of life. This achievement further strengthens the trust we've built with pet parents, veterinarians, breeders, shelters and retail partners," the company shared. "We're proud of this accomplishment and even more excited about what it represents for the pets, people, and partners who count on us every day."

PR Newswire
Mar 18th, 2026
PetAg(R) launches Dyne(TM) Soft Chews nationwide, bringing science-backed daily wellness to dogs everywhere.

PetAg(R) launches Dyne(TM) Soft Chews nationwide, bringing science-backed daily wellness to dogs everywhere. Mar 18, 2026, 09:00 ET Veterinarian-Formulated Supplements Deliver Premium, Clinically Studied Ingredients at Effective Amounts to Support Dynamic, Everyday Dog Health HAMPSHIRE, Ill., March 18, 2026 /PRNewswire/ - PetAg, a trusted leader in animal nutrition since 1930, today announced the nationwide launch of Dyne(TM) Soft Chews, a line of veterinarian-formulated, science-backed advanced health supplements designed to support dogs' everyday wellness. Formulated with veterinarians and powered by clinically studied ingredients, Dyne Soft Chews deliver four targeted benefit formulas that energize, calm, support joints, and strengthen digestion - helping dogs stay dynamic every day. Each chew delivers effective, functional doses of premium active ingredients, offering real support rather than trace amounts while ensuring optimum performance, safety, and results. The full Dyne Soft Chews lineup includes: * Dyne Calming: Melatonin-free, non-sedative support for emotional balance and relaxation, helping dogs stay calm yet alert. Formulated with clinically studied ingredients including L-Tryptophan, L-Theanine Suntheanine(R), Valerian Root, KSM-66(R) Ashwagandha, and Bifidobacterium longum shown to help reduce barking, pacing, and cortisol responses during stressful events. * Dyne Digestion & Immune Support: Complete 5-in-1 gut + immune formula - prebiotics, multi-strain probiotics, postbiotic, colostrum, and digestive enzymes - for everyday GI regularity and immune resilience. Features EpiCor Pets(R) postbiotic and Bacillus subtilis. * Dyne Endurance & Vitality: Helps maintain stamina, muscle function, and energy in active and aging dogs with L-Carnitine Carniking(R), Astaxanthin AstaReal(R), folic acid, choline, and omega-3s. * Dyne Joint Health & Mobility: Next-generation joint care anchored by UC-II(R) undenatured type II collagen - studies show it can support mobility and comfort more effectively than glucosamine + chondroitin. Includes green-lipped mussel (omega-rich) and sodium hyaluronate for flexibility and joint lubrication. The launch marks a milestone in PetAg's nearly 100-year history of innovation, combining scientific precision with premium ingredients to deliver daily wellness support that dogs love and pet parents can trust. "Dyne Chews are a natural extension of PetAg's legacy and commitment to animal nutrition," said Jonathan Ochoa, Vice President of Marketing at PetAg. "Pet parents today want products rooted in real science and proven efficacy. With Dyne Chews, we've combined vet-formulated solutions, effective ingredient amounts, and premium quality in a format dogs love. It's the Legacy of Trust, powered by Science, so dogs can stay healthy and dynamic every day while creating more active, joyful years together." To celebrate the launch, PetAg is debuting a new content series designed to bring the Dyne line to life. The series includes the Dyne Chews: Chew On This playlist and an in-person activation in New York City, an ASMR-style experience capturing the lovable smacks and slurps of dogs enjoying their chews, alongside a veterinarian-led virtual Q&A that breaks down the science behind each formula and answers common pet wellness questions. Dyne Soft Chews are available now in-store at Walmart and on Walmart.com and Amazon, retailing for $33.99 (MSRP). For more information, visit www.petag.com. About PetAg, Inc. PetAg is a trusted leader in pet nutrition and wellness, offering science-backed milk replacers, nutritional supplements, and grooming products that support proactive health across every life stage. Proudly 100% employee-owned and based in Hampshire, Illinois, PetAg has delivered uncompromising quality since 1930. With a legacy rooted in innovation - beginning with Esbilac(R), the first commercially prepared puppy milk replacer - PetAg is now the #1 brand in newborn kitten and puppy nutrition. Our portfolio includes beloved brands like KMR(R), Esbilac(R), GME(R), Dyne(R), Cat-Sip(R), Fresh 'n Clean(R), and Bene-Bac(R), trusted by generations of pet parents and professionals alike. Backed by over 95,000 five-star reviews online, PetAg is more than a product provider - we're a partner in pet wellness. Our purpose is to empower pet owners to proactively enhance the lives of their animals, helping them enjoy more healthy, happy years together. Every product we make reflects that commitment, combining proven science, purposeful ingredients, and a passion for pets. About PBI-Gordon Companies PBI-Gordon Companies has been in business in the Kansas City metro area since 1947 and is 100% employee-owned. It is the parent company to four subsidiaries which develop, manufacture, and market leading products for Turf and Ornamental Industries (PBI-Gordon Corporation), Companion Animal Pharmaceuticals (Pegasus Laboratories & TriviumVet), and Companion Animal Nutritional Supplements and Grooming Supplies (PetAg). All trademarks are the property of their respective owners. UC-II(R) and Carniking(R) are Lonza trademarks; AstaReal(R) is a trademark of AstaReal; KSM-66(R) is a trademark of Ixoreal; Suntheanine(R) is a trademark of Taiyo; EpiCor Pets(R) is a trademark of Cargill; Dyne(TM) and PetAg(R) are trademarks of PetAg, Inc. SOURCE PetAg

PETage
Mar 3rd, 2026
Industry Veteran Sean Geary Named Head of Sales for PetAg Animal Nutrition

Industry veteran Sean Geary named Head of Sales for PetAg animal nutrition. Pet Age Staff//March 3, 2026// PetAg, the trusted leader in science-backed pet nutrition, supplements and grooming essentials dedicated to helping animals lead healthy, happy lives, recently announced the appointment of Sean Geary as its new Head of Sales. With more than 15 years of strategic sales leadership experience, Geary joins PetAg to drive continued growth and deepen the company's impact across omnichannel retail, eCommerce, and national accounts. Geary brings a strong track record of building high-performing teams and fostering strategic partnerships with major retail and digital partners, including Target, Amazon, Chewy and PetSmart. Most recently, he spent nine years leading sales efforts across both Nestlé's PetCare and Human Healthcare businesses, where his leadership contributed to profitable growth and strengthened customer relationships across complex markets. His expertise in aligning sales strategy with customer needs positions him to play a pivotal role in PetAg's next era of expansion. At PetAg, Geary will oversee sales strategy and execution to accelerate reach and reinforce the brand's mission to proactively support animal wellness at every life stage. Based in Hampshire, Illinois, PetAg is a 100% employee-owned company with a legacy rooted in innovation since 1930 and home to such trusted brands as KMR, Esbilac, Bene-Bac, Dyne and Fresh 'n Clean.

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