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PetLabCo.

Science-based pet health products and guidance

Overview

PetLab Co. provides a range of pet health products and guidance based on scientific research. Its offerings include vitamin supplements, grooming products, and expert advice designed to improve the health and well-being of dogs and cats. The company emphasizes rigorous research, transparency, and safety, aiming to ensure that every product is safe, natural, and effective rather than cheap or ineffective. Unlike some markets that feature low‑quality supplements, PetLab Co. focuses on high-quality formulations supported by data and testing, clear ingredient information, and open communication with customers. Overall, its goal is to help pets live healthier lives by delivering reliable, well‑researched products and practical guidance for pet owners.

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About PetLabCo.

Simplify's Rating
Why PetLabCo. is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

HealthcareConsumer Goods

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

New York City, New York

Founded

2018

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Simplify's take

What believers are saying

  • On October 27, 2026, PetLabCo. entered 1,500-plus PetSmart stores nationwide.
  • PetLabCo. says 5 million U.S. customers amplify repeat purchases and retail pull.
  • NeuraBlend debuted before holiday travel season, targeting high-intent stress use cases.

What critics are saying

  • PetSmart shelves commoditize PetLabCo.'s products against Zoetis, Purina, and private-label rivals.
  • NeuraBlend is unproven; one weak recall or safety complaint would damage trust fast.
  • Heavy dependence on dog supplements leaves PetLabCo. exposed if consumer trust erodes.

What makes PetLabCo. unique

  • PetLabCo. sells vet-reviewed, science-backed dog supplements across gut, dental, mobility, allergy, and calming.
  • Its October 2026 NeuraBlend launch adds a melatonin-free, ten-ingredient calming formula.
  • BC Partners bought a majority stake in early 2025, supporting expansion and distribution.

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Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Disability Insurance
  • Life Insurance
  • Parental Leave
  • Hybrid Work Options
  • Remote Work Options
  • Paid Vacation
  • Paid Holidays
  • Performance Bonus
  • Professional Development Budget

Company News

PR Newswire
Oct 13th, 2026
PetLabCo. launches melatonin-free NeuraBlend calming chew for dogs, from $38.60

PetLabCo. has launched NeuraBlend Calming Chew, a daily soft chew meant to help dogs cope with stress and changes in routine, such as travel, fireworks, or houseguests. The New York-based pet wellness brand announced the product on October 13, 2026. It is the company's first calming product. Each pork-flavoured chew has 10 active ingredients, including valerian root, ashwagandha, and L-theanine, and contains no melatonin. For stressful events, owners give a double dose starting seven days ahead and continuing through the event and two days after. A 30-day tub costs $38.60 for small dogs, $41.26 for medium, and $43.93 for large. The launch extends PetLabCo.'s range into calming and behaviour products.

GlobeNewswire
Sep 12th, 2024
Petlab Co. Wins "Dog Dental Care Product of the Year " In 2024 Pet Innovation Awards

LOS ANGELES, Sept. 12, 2024 (GLOBE NEWSWIRE) - The 2024 Pet Innovation Awards today announced that ProBright(R) Advanced Dog Dental Powder from PetLab Co. has been selected as "Dog Dental Care Product of the Year!"

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