PetLabCo.

PetLabCo.

Science-based pet health products and guidance

Overview

PetLab Co. provides a range of pet health products and guidance based on scientific research. Its offerings include vitamin supplements, grooming products, and expert advice designed to improve the health and well-being of dogs and cats. The company emphasizes rigorous research, transparency, and safety, aiming to ensure that every product is safe, natural, and effective rather than cheap or ineffective. Unlike some markets that feature low‑quality supplements, PetLab Co. focuses on high-quality formulations supported by data and testing, clear ingredient information, and open communication with customers. Overall, its goal is to help pets live healthier lives by delivering reliable, well‑researched products and practical guidance for pet owners.

About PetLabCo.

Simplify's Rating
Why PetLabCo. is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Healthcare

Consumer Goods

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

New York City, New York

Founded

2018

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Simplify's Take

What believers are saying

  • BC Partners said in March 2026 it is scaling PetLabCo. with founder Christopher Masanto.
  • LUXlife named PetLabCo. Best Canine Oral Health Supplement Brand for 2026.
  • PetLabCo. says 2026 brings multiple new products, including Joint Care Chew Advanced.

What critics are saying

  • Amazon and Chewy dominate pet-health shopping, squeezing PetLabCo.'s customer acquisition economics.
  • Hughes v. PetLab Co. challenged subscription disclosures and cancellation, exposing recurring-revenue scrutiny.
  • If Amazon and Chewy control customer traffic, PetLabCo.'s DTC model loses pricing power.

What makes PetLabCo. unique

  • BC Partners bought PetLabCo. majority stake in February 2025, backing expansion and R&D.
  • PetLabCo. launched a clinically studied probiotic soft chew published in 2026.
  • The brand claims over $200 million annual revenue across the US, Canada, and UK.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Disability Insurance

Life Insurance

Parental Leave

Hybrid Work Options

Remote Work Options

Paid Vacation

Paid Holidays

Performance Bonus

Professional Development Budget

Wellness Program

Gym Membership

Phone/Internet Stipend

Company News

GlobeNewswire
Sep 12th, 2024
Petlab Co. Wins "Dog Dental Care Product of the Year " In 2024 Pet Innovation Awards

LOS ANGELES, Sept. 12, 2024 (GLOBE NEWSWIRE) - The 2024 Pet Innovation Awards today announced that ProBright(R) Advanced Dog Dental Powder from PetLab Co. has been selected as "Dog Dental Care Product of the Year!"

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