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Overview
Petite Plume designs and sells sleepwear for adults and children using high-quality cotton. Adults wear 100% preshrunk, yarn-dyed cotton that is brushed for softness and becomes cozier with washing. Children's sleepwear uses cotton blended with a flame-retardant fiber that passes strict CPSC rules without added harmful chemicals. The products feature careful detailing, such as engraved buttons and monogram options, and come with customized packaging and handwritten gift notes, making them a thoughtful gift. The brand emphasizes classic colors and styles with a refined, elegant feel. Their goal is to offer comfortable, durable sleepwear that can be worn year after year and to position the line as a premium gift option.”} арг 0 0 0 0} // Note: The extra trailing text seems unintended but included to fit the tool schema. } ) ... ? ) }) } ) // End tool call
About Petite Plume
Industries
Design
Consumer Goods
Company Size
11-50
Company Stage
N/A
Total Funding
N/A
Headquarters
Chicago, Illinois
Founded
2015
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Simplify's Take
What believers are saying
- West Elm launched Petite Plume’s 15-piece Halloween collection on July 29, 2026.
- Petite Plume posted August 2026 openings for Chicago operations and Richmond production roles.
- PrivCo lists 2024 revenues at $380 million, up from $250 million in 2023.
What critics are saying
- Petite Plume depends on third-party retail partners like West Elm for growth.
- Seasonal production jobs suggest demand spikes strain margins, inventory, and fulfillment.
- Private-company opacity hides cash runway; failed expansion could trap Petite Plume in niche luxury.
What makes Petite Plume unique
- Emily Hikade built Petite Plume from children’s pajamas into a lifestyle brand since 2015.
- West Elm’s July 2026 capsule validates Petite Plume’s Halloween aesthetic across home and bedding.
- Rebecca Goodman and Irina Topuria joined in 2026, signaling luxury-fashion execution depth.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
401(k) Retirement Plan
Paid Vacation
Paid Sick Leave
Paid Holidays
Unlimited Paid Time Off
Flexible Work Hours
Remote Work Options
Hybrid Work Options
Wellness Program
Mental Health Support
Company News
New stuff alert: bode made merch for the yale school of music. Aug. 5, 2026 For this week's "Don't Dillydally," Tafts has rounded up a range of newly released products Tafts is particularly excited about, including a relaunch of Gap perfume, an ice-cream maker that also makes snow cones, and a National Eczema Association-approved retinol. Gap fragrance. New! You can now save this product for later. Gap has relaunched its '90s-era fragrances for a new generation of scent-obsessives. There are five scents, all of which its writer Arielle Avila tested. Generally, she was pleasantly surprised by the lineup, a nice mix of fresh florals and spicier, muskier scents. Her favorite of the bunch is Dream, which she called the "white T-shirt of scents." West Elm x Petite Plume. It might seem early to start talking about Halloween, but summer is the best time to snag the best stuff. West Elm has collaborated with Petite Plume on a spooky-cute collection, which includes a cauldron-shaped candy bowl, an embroidered treat bucket, and bats crafted from rattan.
Rebecca Goodman named CMO of Petite Plume. By Dianna Dilworth July 13, 2026 Luxury sleepwear brand Petite Plume has named Rebecca Goodman chief marketing officer. "From my first conversation with Emily Hikade, I wanted to be part of what she was building. I was inspired by her vision for the brand and the incredible opportunity ahead," Goodman wrote in a LinkedIn post. "I am thrilled to join this talented team as we continue building this next chapter together." Goodman comes to the New York-based brand from Manolo Blahnik, where she was most recently vice president of marketing and communications. She has also held senior leadership roles at Oscar de la Renta, Kering, Equinox and Diesel.
Petite Plume names first-ever president. American luxury sleepwear and lifestyle brand Petite Plume has appointed Irina Topuria as its first-ever president to oversee the company's strategic growth, operations, and expansion, as it enters its next phase of scaling. Topuria joins the sleepwear brand from Fleur du Mal, where she served as president and led the direct-to-consumer luxury lingerie brand through a period of significant growth and brand evolution. Earlier in her career, she spent eight years on Wall Street in the investment banking divisions of Goldman Sachs and Citigroup, focusing on fashion and retail. In a statement, Petite Plume said that Topuria brings with her extensive experience "driving growth, strategy, and operational excellence across the fashion, e-commerce, and technology sectors," and will work closely with the brand's leadership team to drive long-term strategy, optimise operations, and expand the brand's presence across channels and markets. Commenting on the appointment, Hikade, founder and chief executive of Petite Plume, said: "Irina is a rare leader who combines deep operational expertise with a sharp strategic mindset and a true appreciation for the brand. "As Petite Plume continues to grow, it is important to bring on a President who understands how to thoughtfully scale a rapidly moving business while staying true to our values. Irina's experience and leadership make her the perfect partner for this next chapter." Topuria joins the executive team, which includes Hikade, chief marketing officer, Fanny Quehe, and chief financial officer, Lisa Kempa. "Petite Plume has built a powerful platform grounded in quality, elegance, and craftsmanship, creating a rare opportunity to scale with authenticity while resonating deeply with loyal customers and reaching new audiences," added Topuria. "I look forward to working closely with Emily and the team to build on that legacy and drive the business forward in a meaningful and sustainable way." Petite Plume, founded in 2015, began as a brand disrupting the children's sleepwear category and has evolved into a full lifestyle brand across sleepwear, loungewear, home goods, and bedding. Petite Plume
Petite Plume unveils Made For Change initiative to support women and girls.
Veronica Beard has teamed up with our new favorite sleepwear brand, Petite Plume, on a curated five-piece collection of short sets, nightshirts, and sleep masks that are guaranteed to result in the best Zzzs.
Petite Plume is Hiring for 4 Jobs on Simplify!
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About Petite Plume
Industries
Design
Consumer Goods
Company Size
11-50
Company Stage
N/A
Total Funding
N/A
Headquarters
Chicago, Illinois
Founded
2015
Petite Plume is Hiring for 4 Jobs on Simplify!
Find jobs on Simplify and start your career today