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Pharmavite

Manufactures science-backed vitamin and supplement brands

Overview

Pharmavite develops and markets vitamin, mineral, and supplement products to support personal health. Its brands include Nature Made, MegaFood, Nurish by Nature Made, EQUELLE, and Uqora, and the company creates science-backed supplements aimed at filling nutrient gaps and promoting wellness. The products work by providing targeted nutrients in formulations that match consumer needs, with attention to delivery formats and areas such as women’s health, based on ongoing scientific research and partnerships with healthcare professionals. Pharmavite differentiates itself through a long history (dating back to 1971), a broad, trusted portfolio, a focus on quality and science, and collaborations to discover new nutrients and delivery methods. Its goal is to “bring the gift of health to life” by helping people lead healthier lives with effective, trusted supplements. Pharmavite operates as part of Otsuka Pharmaceutical Co., Ltd., and continues to expand its science-backed VMS offerings.

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About Pharmavite

Simplify's Rating
Why Pharmavite is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Company Size

1,001-5,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Los Angeles, California

Founded

1971

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Simplify's Take

What believers are saying

  • Uqora launched in 1,000 Target stores in 2026, widening distribution fast.
  • Bonafide launched Noctera in February 2026, broadening women’s-health revenue beyond vitamins.
  • Pharmavite earned 2026 Great Place To Work certification; 77% of employees approved.

What critics are saying

  • Lang v. Pharmavite LLC alleges deceptive Nature Made prenatal labeling through 2026.
  • A 2021 Nature Made recall proves one contamination failure can wreck consumer trust.
  • Gummies drive growth; Ferrero, Church & Dwight, and Amazon pressure shelf and search visibility.

What makes Pharmavite unique

  • Nature Made won U.S. News No. 1 vitamin brand recognition in 2026.
  • New Albany, Ohio produces three billion gummies yearly, scalable to six billion.
  • John Troup now leads Science, R&D, and Regulatory Affairs for Nature Made.

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Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • 401(k) Company Match
  • Flexible Work Hours

Company News

Pharmavite
Sep 19th, 2025
Pharmavite Acquires Leading Urinary Health Brand Uqora in Push to Expand Women’s Health Offering - Pharmavite

West Hills, Calif. (July 8, 2021) – Pharmavite, the makers of Nature Made® vitamins and supplements, announced today that it has acquired leading urinary health brand Uqora as part of its ongoing commitment to providing science-based solutions in the underserved women’s health market. Founded in 2017 by partners Jenna Ryan and Spencer Gordon, Uqora is … Continued

Pharmavite
Sep 8th, 2025
Pharmavite Names Dr. Stewart Townsend Ph.D. as Senior Vice President, Research and Development

Dr. Townsend joins Pharmavite as Senior Vice President, Research and Development, and will lead Science, R&D and Regulatory Affairs for Nature Made.

Plant Services
May 30th, 2025
Pharmavite opens $250M vitamin manufacturing facility in Ohio

Pharmavite opens $250M vitamin manufacturing facility in Ohio.

The Observer
Mar 4th, 2025
Former mayor honored with renaming of arts center

Pharmavite has announced plans to invest approximately a little more than $13.6 million in the construction of a dietary supplement manufacturing facility which consists of the construction of building additions and the purchase of new manufacturing machinery at its existing facility located within the corporate limits of Opelika.

O-A News
Sep 7th, 2024
Pharmavite invests an additional $12M into its Opelika facility

The City of Opelika and Mayor Gary Fuller announced in August that Pharmavite is investing $12 million for another expansion at its Opelika facility.

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