Phia compares the best fashion prices across the internet. (App Store Images)Phoebe Gates, the youngest daughter of Bill Gates and Melinda French Gates, is the co-founder of a new e-commerce shopping tool that launched this week — and the subject of a profile in The New York Times that details her startup ambitions and unique upbringing.Gates and her former Stanford University roommate Sophia Kianni launched Phia, a web browser extension and app designed to scour the internet for the best deals on fashion items. The inspiration came from Gates’ and Kianni’s own experience as dedicated resale shoppers looking for better prices.Phia has attracted venture backing, high-profile mentors including Kardashian mom Kris Jenner, and a podcast deal for the founders.In a nod to Bill Gates’ own pursuits around combatting climate change, Phia’s website makes mention of the sustainability aspect of shopping secondhand and reducing waste and carbon. The profile sheds some light on Gates’ entrepreneurial pursuits at the age of 22 and as the daughter of such famous and wealthy parents. Here are a few highlights:. Gates acknowledges the privilege of her upbringing and how some will connect any success she achieves back to her family