Guide to mobile app performance testing for sustainable growth. Today Phiture GmbH is sharing an important milestone in Phiture's journey: Phiture is joining forces with Precis. Over the past nine years, Phiture has worked hard to set the standard in mobile growth, not only through the work Phiture GmbH deliver for clients, but through the ideas and tools Phiture GmbH has contributed to the industry. From its frameworks and e-books to its Growth Phestival, podcasts, and ongoing innovation in AI-powered growth tooling, its goal has always been the same: to help businesses grow with clarity, craft, and measurable business impact. As Phiture has grown, Phiture GmbH has been deliberate about finding a partnership that can take Phiture GmbH to the next level: one that aligns with its values and raises its ambition. Phiture GmbH found that match in Precis, a data-driven, results-first agency with a strong ethical approach, exceptional talent, and a genuinely exciting business. This partnership is a natural fit, and strategically, it makes clear sense for both companies. Why this move makes sense. Phiture brings deep, integrated, mobile-first expertise across: * ASO (App Store Optimization) * Mobile performance marketing * CRM and lifecycle marketing * Creative Art, Design + Production * Proprietary AI tooling designed to help teams move faster, work smarter, and drive measurable outcomes Precis brings a large-scale, tech-powered performance engine across: * Paid media at significant scale (inc. search, social, and programmatic) * Data and analytics * SEO, AEO, and CRO * Creative at Scale * Alvie, their proprietary platform that turns marketing data into actionable insights and smarter budget decisions Together, its combined capabilities create something more powerful than the sum of its parts. What Phiture GmbH is building together. Its shared ambition is to build a modern growth partner for what Phiture GmbH often call the Brave New Digital World: a market that is more complex, more automated, and more competitive, where winning requires both mobile-native expertise and enterprise-grade performance marketing, measurement, and experimentation. By bringing Phiture and Precis under one roof, Phiture GmbH will lead the way in: * Mobile-first performance and full-funnel optimization * Enterprise-grade media buying and measurement * Advanced analytics, experimentation, and conversion optimization * Creative and AI-enabled ways of working What stays the same and what this means for Phiture's clients. Phiture's mission, commitment to quality, and client-first mindset remain unchanged. The team remains the same, now with broader capabilities and deeper specialist support around Phiture GmbH. For clients, this means more opportunities to connect mobile growth with cross-platform, full-funnel performance and measurement, without compromising on craft. A thank you to its community. Onward. Phiture GmbH is excited for what comes next, and even more excited to build it with its new colleagues at Precis. The next chapter starts now.

August - Phiture AI Labs launches ChatGPT ASO plug-in.