Overview

Phoenix Senior Living develops, owns, and operates senior housing communities in the Southeastern United States. Its portfolio includes independent living, assisted living, memory care, skilled nursing, and respite care, and the company grows by developing, acquiring, and managing properties. Residents pay for housing and levels of care, and the company uses an entrepreneurial support model that lets each community run like its own small business, tailored to local markets. Technology such as PalCare nurse calls and Paylocity for HR helps deliver care and run operations more efficiently. Compared with competitors, Phoenix emphasizes personalized, resident-focused care, a sense of community, and brand experimentation (for example, The Hammocks, a blend of active adult and independent living) to meet local demand. Its goal is to expand its growing portfolio across multiple states while maintaining individualized care and community-focused services.