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Overview
Picklebet is an online betting platform that focuses on esports and sports betting as well as daily fantasy sports contests. It operates on a mobile-first app where users can place traditional bets on match outcomes for esports and sports, or join daily fantasy contests, with revenue coming from the betting margin (juice) and entry fees for fantasy contests. The product combines betting options with social features, data, analysis, and news to help users make informed decisions and to build a community around betting. It differentiates itself by targeting the esports and young adult audience (millennials and Gen Z) and by integrating content and social experiences into the betting platform, rather than just providing odds and wagers. Picklebet aims to grow the Australian market and beyond by delivering an accessible, engaging betting experience that blends gaming, sports, and community.
About Picklebet
Industries
Consumer Software
Entertainment
Gaming
Company Size
51-200
Company Stage
Series A
Total Funding
$9.7M
Headquarters
Darwin, Australia
Founded
2017
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Simplify's Take
What believers are saying
- January 2026 promotions like Pakenham reloads and Canterbury boosts support retention.
- Picklebet still holds an active Northern Territory licence, verified March 2026.
- App updates in May 2026 highlight personalized promos, live betting, and 200-plus race offers.
What critics are saying
- ACMA finalized 2026 enforcement over BetStop breaches after 2024 self-exclusion failures.
- A self-excluded user opened a Picklebet account within two minutes, damaging trust.
- Tabcorp, BetChamps, and other rivals intensify pressure on margins and acquisition spend.
What makes Picklebet unique
- Picklebet combines esports, sports, racing, and fantasy in one mobile account.
- Its 2023 Series A drew Discerning Capital and Drive by DraftKings.
- The app emphasizes Same Game Multis and Same Race Multis across Australian codes.
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Funding
Total Funding
$9.7M
Below
Industry Average
Funded Over
1 Rounds
Industry standards
Benefits
Remote Work Options
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↑ 3%2 year growth
↑ 2%Picklebet.com is making waves in the Australian horse racing scene, and they're set to deliver standout promotions for Australian Cup Day at Flemington on Saturday, March 29.
Picklebet will benefit from $15 million of fresh growth capital after a Series A round of financing led by industry specialists Discerning Capital.
Picklebet has fully subscribed $15M AUD of growth capital, at a post-money valuation of $105M AUD. Led by online gambling specialist fund Discerning
In their latest upgrade, Picklebet have recently added Same Game Multis (SGMs) to both their AFL and NRL products.
Picklebet is Hiring for 1 Jobs on Simplify!
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About Picklebet
Industries
Consumer Software
Entertainment
Gaming
Company Size
51-200
Company Stage
Series A
Total Funding
$9.7M
Headquarters
Darwin, Australia
Founded
2017
Picklebet is Hiring for 1 Jobs on Simplify!
Find jobs on Simplify and start your career today