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Picklebet

Mobile-first platform for esports betting

Overview

Picklebet is an online betting platform that focuses on esports and sports betting as well as daily fantasy sports contests. It operates on a mobile-first app where users can place traditional bets on match outcomes for esports and sports, or join daily fantasy contests, with revenue coming from the betting margin (juice) and entry fees for fantasy contests. The product combines betting options with social features, data, analysis, and news to help users make informed decisions and to build a community around betting. It differentiates itself by targeting the esports and young adult audience (millennials and Gen Z) and by integrating content and social experiences into the betting platform, rather than just providing odds and wagers. Picklebet aims to grow the Australian market and beyond by delivering an accessible, engaging betting experience that blends gaming, sports, and community.

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About Picklebet

Simplify's Rating
Why Picklebet is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Consumer SoftwareEntertainmentGaming

Company Size

51-200

Company Stage

Series A

Total Funding

$9.7M

Headquarters

Darwin, Australia

Founded

2017

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Simplify's Take

What believers are saying

  • Hail Mary simplifies Same Game Multis, boosting conversion ahead of finals seasons.
  • Podium's API-first live data improves Picklebet's app speed and market coverage.
  • Picklebet's 2023 AU$15 million Series A funded product expansion and partnerships.

What critics are saying

  • ACMA finalized Picklebet's BetStop enforcement in 2026 for 2024 self-exclusion breaches.
  • Picklebet's account controls failed registered individuals on December 3, 2024.
  • Australian wagering incumbents like Tabcorp can outspend Picklebet on compliance and promotions.

What makes Picklebet unique

  • Hail Mary launched September 2026 across AFL, NRL, NFL, tennis.
  • Podium signed Picklebet in May 2026 for live sports data integration.
  • Picklebet still brands around esports, sports, racing, and social-style betting experiences.

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Funding

Total Funding

$9.7M

Below

Industry Average

Funded Over

1 Rounds

Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Below Average

Industry standards

$15M
$8.2M
$9.7M
$15M
$30M

Benefits

  • Remote Work Options

Growth & Insights and Company News

6 month growth

0%

1 year growth

-1%

2 year growth

2%
Bets.com.au
Sep 24th, 2026
Picklebet throws a Hail Mary with new betting feature.

Picklebet throws a Hail Mary with new betting feature. Last updated: Thu 24 Sep 2026 08:08 * Picklebet have launched their brand new betting feature 'Hail Mary' * Hail Mary allows punters to build a multi to varying degrees of risk/reward * Sports such as NRL, AFL, Soccer, Tennis & Basketball all have new multi feature Picklebet has introduced a new betting feature called Hail Mary, giving Australian punters another way to adjust the risk and potential reward attached to their bets. The feature is built around a simple sliding scale that allows customers to choose how adventurous they want to be. As shown in Picklebet's interface, the Hail Mary scale contains five different levels - Steady, Juicy, Spicy, Big Swing and Hail Mary - with the risk increasing as users move further along the slider. If you're not already signed up, you can use the exclusive Picklebet code BETSAU. Once registered and logged in, you will be able to enjoy all the features Picklebet has to offer, including the new Hail Mary multi builder. Rather than presenting every customer with the same type of bet, the concept gives punters a visual way of choosing how aggressive they want their selection to be. At the lower end is Steady, while the opposite end is the appropriately named Hail Mary, representing the biggest swing on the scale. How does Picklebet Hail Mary work? Picklebet's Hail Mary feature revolves around its five-level slider. At one end of the spectrum, Steady represents the more conservative option. From there, customers can move through Juicy and Spicy, before reaching the higher-risk Big Swing and Hail Mary settings. Each category is accompanied by its own icon, making the feature easy to navigate visually. Steady is represented by an anchor, Juicy by a juice box, Spicy by a chilli, Big Swing by a boxing glove and Hail Mary by praying hands. The interface also provides feedback as the slider moves between the different levels. For example, the photo in the image above shows the slider sitting around the Spicy level, with the message "Getting interesting." displayed underneath. The basic idea is to allow a customer to decide what level of risk they are comfortable with before exploring the corresponding betting option. | Level | Position on Scale | What it represents | | Steady | Lowest | The more conservative end of the Hail Mary scale | | Juicy | Low-Medium | A step up from the lowest-risk setting | | Spicy | Medium | The middle of the scale | | Big Swing | High | A more aggressive option | | Hail Mary | Highest | The most adventurous end of the scale | The design makes the progression particularly clear. The slider begins in green around Steady before transitioning through yellow and orange as the selections become more aggressive, eventually moving towards the highest-risk end of the feature. It effectively turns the process of finding a bet into an interactive experience rather than requiring customers to manually work through a long list of markets. What makes Hail Mary different? The most interesting element of Hail Mary is the way Picklebet has packaged the traditional relationship between risk and potential return. A punter who wants something towards the conservative end of the spectrum can remain around Steady, while someone searching for a more ambitious bet can move the slider towards Big Swing or Hail Mary. Importantly, moving further along the scale should not be interpreted as making a bet more likely to win. The opposite principle generally applies when comparing betting selections: higher potential returns ordinarily come with a lower implied probability of success. That distinction is particularly relevant with a feature such as Hail Mary. A larger potential payout may be more eye-catching, but customers should consider the actual selections, odds and conditions presented by Picklebet before placing a wager rather than choosing a bet purely because of its position on the slider. What sports have the Hail Mary feature? Picklebet have provided the Hail Mary feature to a number of sports, including: * NRL * AFL * Soccer * Basketball * NFL * Tennis * Cricket * Rugby Union A different approach to finding a bet. Hail Mary continues Picklebet's focus on presenting sports betting in a more interactive format. Picklebet already operates across sports, racing and esports, with its website providing both single and multi betting functionality. The Hail Mary interface takes that approach further by asking a straightforward question: how much of a swing do you want to take? From the anchor of Steady through to the praying hands of Hail Mary, customers can quickly indicate the type of bet they are looking for and then assess the option presented to them. For punters, however, the fundamentals remain unchanged. Before confirming any Hail Mary selection, it is important to look at exactly what the bet contains, the price being offered and the amount being staked. The slider provides a simple way to navigate between different levels of risk, but ultimately each bet still needs to be assessed on its own merits.

Race Media
Mar 29th, 2025
Picklebet Saturday horse racing promos and betting offers - 29/3

Picklebet.com is making waves in the Australian horse racing scene, and they're set to deliver standout promotions for Australian Cup Day at Flemington on Saturday, March 29.

KRUZEY
Dec 3rd, 2023
Picklebet Secures $15 Million of Growth Financing

Picklebet will benefit from $15 million of fresh growth capital after a Series A round of financing led by industry specialists Discerning Capital.

Ohsem.me
Nov 28th, 2023
Australian Next Gen Betting Company Picklebet Fully Subscribed For $15M AUD Series A, Led By Industry Specialists Discerning Capital

​ Picklebet has fully subscribed $15M AUD of growth capital, at a post-money valuation of $105M AUD. Led by online gambling specialist fund Discerning

The Trifect Group
Jun 21st, 2023
Picklebet launches Same Game Multis for AFL and NRL | Before You Bet

In their latest upgrade, Picklebet have recently added Same Game Multis (SGMs) to both their AFL and NRL products.

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