P

PicsArt

AI-powered photo/video editing platform

Overview

Picsart provides AI-powered photo and video editing tools across mobile and web as part of a creative platform. It offers free core editing features, templates, stickers, and fonts, with a paid Picsart Gold plan for advanced features and an ad-free experience, and it also offers an API/SDK for businesses to embed tools in other apps. Its differentiators include a large active community, enterprise-ready offerings, and partnerships like Getty Images to power commercially safe generative AI trained on licensed content. The goal is to make visual creation easy for individuals and give brands and teams scalable tools to produce and manage content.

Work here?Claim your company

About PicsArt

Simplify's Rating
Why PicsArt is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Consumer SoftwareEnterprise SoftwareAI & Machine Learning

Company Size

1,001-5,000

Company Stage

Series C

Total Funding

$195M

Headquarters

Miami Beach, FL

Founded

2011

Get referred to PicsArt

See people who can refer or advise you

Simplify Jobs

Simplify's take

What believers are saying

  • October 2026 Marketing Studio links creation, Zappi validation, and Google Ads in one workflow.
  • September 2026 CFO Lusine Yeghiazaryan signals tighter capital discipline and video-first monetization.
  • Creator earnings passed $1 million by July 2026, proving paid supply is already working.

What critics are saying

  • Google and OpenAI can commoditize Picsart’s model layer within months of every launch.
  • Free challenges and credits train users cheaply while monetization stays dependent on volatile subscriptions.
  • If enterprise adoption stalls, Picsart remains a consumer app vulnerable to platform drift and churn.

What makes PicsArt unique

  • Picsart combines creation, workflow automation, and distribution inside one AI studio by October 2026.
  • Its 2.5 billion downloads and 100 million monthly users create unmatched consumer training data.
  • Flow and AI Playground centralize 185-plus models, MCP, and CLI for reusable production workflows.

Help us improve and share your feedback! Did you find this helpful?

Funding

Total Funding

$195M

Above

Industry Average

Funded Over

5 Rounds

Notable Investors:
Series C funding is usually for startups that are doing well and are looking for more money to fuel major growth, such as acquiring other companies, expanding into global markets, or launching new product lines. Investors typically include larger venture capital firms and private equity.
Series C Funding Comparison
Above Average

Industry standards

$50M
$50M
$62M
$100M
$130M

Benefits

  • Hybrid Work Options
  • Wellness Program

Growth & Insights and Company News

6 month growth

0%

1 year growth

0%

2 year growth

0%
Business Wire
Oct 30th, 2026
PicsArt Acquires Motion-Based Video Effects Company D’efekt

Deal Reinforces PicsArt’s Commitment to AI; Brings Even More All-In-One Visual Storytelling Features to its 150 Million-Strong Creator Base

3VC
Oct 23rd, 2026
Picsart

Picsart is the world’s largest creative platform and community with more than 100 million monthly active users and influencers.

ConnectWeb
Oct 22nd, 2026
News & articles.

News & articles. At ConnectWeb Connectweb has a team of editors and researchers collating the most relevant information to you and your industry. All Directories' publications and sites provide a wealth of information for research or marketing, and are used by public and corporate libraries, educational institutions, government departments, corporations and SMEs across the country. Access the latest company news and announcements distributed through Medianet. Technology & Innovation 22/10/2026 01:08 Picsart launches Marketing Studio to help businesses create, test and run Google Ads. Key Takeaways: * Picsart's new Marketing Studio brings content creation, advertising strategy, creative testing and paid distribution into one guided space. * Businesses can test concepts and videos using Zappi's consumer insights and predictive technology, then create and launch Google Ads campaigns directly within Picsart. * Built primarily for small-business owners, solopreneurs and performance marketeers, Marketing Studio connects creative work with advertising performance, helping businesses use campaign results to guide what they make next. MIAMI-BUSINESS WIRE- Picsart, the AI media production and distribution platform, where 100M+ creators and businesses worldwide make, market and monetize content, today launched Marketing Studio, bringing content creation, advertising strategy, creative testing and paid distribution into one connected experience. Available now, Marketing Studio combines market insights from Zappi with a Google Ads integration that lets businesses create and launch campaigns directly within Picsart. Picsart, the AI Media Production Platform launches Marketing Studio - bringing content creation, advertising strategy, creative testing and paid distribution into one guided space. The new function includes hero partnerships with Google Ads and Zappi. Built primarily for solopreneurs and small-business owners with limited marketing expertise, Marketing Studio helps answer four questions: where to invest, what to create, how to launch with the optimal creative assets and what is working. It also supports agencies producing more content against tight deadlines and performance marketers who need fresh creative to test. Hovhannes Avoyan, Founder and CEO, Picsart, explains: "A small-business owner can know their product inside out and still struggle to communicate its value to customers. We build with our customers in mind, always looking for ways to help their creative efforts work harder for their business. That's why expert guidance from AI agents at every stage of the marketing process is a core foundation of our new Marketing Studio." Further Detail on Picsart's Marketing Studio What does this mean for small businesses, solopreneurs and marketing teams? Marketing Studio turns a business's goals, product, market, competitors and audience into an advertising strategy. It provides guidance on where to invest, when to launch or scale campaigns, and when to maintain what is working. Businesses can create still images and video variations using Picsart's video models and editing tools, with support for brand consistency as campaigns grow. Picsart is introducing three new AI agents that can be found within Marketing Studio: Pax, a Google Ads Manager Agent; Draper, an Ad Strategist Agent; and Slava, a Performance Marketer and Campaign Manager. Together, they extend support from market research and advertising strategy through campaign management and paid distribution. Picsart continues to add new agents to its roster, expanding the specialized support available to creators, prosumers and businesses alike. How does this compare to managing creative production and advertising separately? Marketing Studio connects the steps between developing an idea and running a campaign. Through Picsart's partnership with Zappi, the connected insights platform used by many of the world's leading consumer brands including McDonald's, PepsiCo and Vodafone, businesses can test concepts and videos before committing advertising spend. Recently launched, Vera, the agentic ad strategist, utilizes Zappi's consumer insights and predictive technology to score creative, identify improvements and inform new video variations. In validation against hundreds of ads evaluated by real consumers, Zappi's model identified stronger creative across key metrics 86-93% of the time. The Google Ads integration lets businesses create and launch campaigns directly within Picsart, reducing the disconnected steps between production and distribution. Mika Peterman, Strategic Partnerships & Business Development Leader, Google, adds: "Creative is the biggest driver of ad effectiveness. We're thrilled to launch Google Ads within the Picsart platform to help their users easily turn high-quality assets into high-performing campaigns from a unified workflow. By bringing creation and distribution together, we're giving small businesses the tools to launch faster, iterate quickly based on real performance, and drive meaningful growth." Once campaigns are running, plain-language performance insights help businesses understand results and decide what to do next. Those findings feed back into creative production, helping teams refine concepts and generate new variations. Marketing Studio is now available within Picsart. Notes to Editors About Picsart Picsart is the AI-powered platform built for a content-first world. For more than 14 years, it has empowered the next generation of storytellers to create, scale and now monetize video content. Combining intuitive design tools, AI-powered image and video creation, and MCP and CLI functions, Picsart meets creators wherever they work. With more than 100 million monthly active users and over 2.5 billion downloads to date, Picsart is powering a new era of scalable, self-directed creativity, where content fuels identity, influence, and entrepreneurship. Contact details: * Images - Picsart_Marketing_Studio.jpg Picsart, the AI Media Production Platform launches Marketing Studio - bringing content creation, advertising strategy, creative testing and paid distribution into one guided space. The new function includes hero partnerships with Google Ads and Zappi. Download - Picsart_Logo.jpg Download * Videos - Picsart_Marketing_Studio_-_Video.mp4 Picsart, the AI Media Production Platform launches Marketing Studio - bringing content creation, advertising strategy, creative testing and paid distribution into one guided space. The new function includes hero partnerships with Google Ads and Zappi. Download. ConnectWeb. ConnectWeb is Australia's leading publisher of biographical data, directories and specialist newsletters. With ConnectWeb you gain access to its comprehensive database of contacts and companies in media, government and associations. Connect with Connectweb.

India Shorts
Oct 22nd, 2026
Picsart launches Marketing Studio to help businesses create, test and run Google Ads.

Picsart launches Marketing Studio to help businesses create, test and run Google Ads. By Business Wire India - Published on October 22, 2026 at 10:36 AM IST Business Wire India Key Takeaways: * Picsart's new Marketing Studio brings content creation, advertising strategy, creative testing and paid distribution into one guided space. * Businesses can test concepts and videos using Zappi's consumer insights and predictive technology, then create and launch Google Ads campaigns directly within Picsart. * Built primarily for small-business owners, solopreneurs and performance marketeers, Marketing Studio connects creative work with advertising performance, helping businesses use campaign results to guide what they make next. Picsart, the AI media production and distribution platform, where 100M+ creators and businesses worldwide make, market and monetize content, today launched Marketing Studio, bringing content creation, advertising strategy, creative testing and paid distribution into one connected experience. Available now, Marketing Studio combines market insights from Zappi with a Google Ads integration that lets businesses create and launch campaigns directly within Picsart. Picsart, the AI Media Production Platform launches Marketing Studio - bringing content creation, advertising strategy, creative testing and paid distribution into one guided space. The new function includes hero partnerships with Google Ads and Zappi. Built primarily for solopreneurs and small-business owners with limited marketing expertise, Marketing Studio helps answer four questions: where to invest, what to create, how to launch with the optimal creative assets and what is working. It also supports agencies producing more content against tight deadlines and performance marketers who need fresh creative to test. Hovhannes Avoyan, Founder and CEO, Picsart, explains: "A small-business owner can know their product inside out and still struggle to communicate its value to customers. We build with our customers in mind, always looking for ways to help their creative efforts work harder for their business. That's why expert guidance from AI agents at every stage of the marketing process is a core foundation of our new Marketing Studio." Further Detail on Picsart's Marketing Studio What does this mean for small businesses, solopreneurs and marketing teams? Marketing Studio turns a business's goals, product, market, competitors and audience into an advertising strategy. It provides guidance on where to invest, when to launch or scale campaigns, and when to maintain what is working. Businesses can create still images and video variations using Picsart's video models and editing tools, with support for brand consistency as campaigns grow. Picsart is introducing three new AI agents that can be found within Marketing Studio: Pax, a Google Ads Manager Agent; Draper, an Ad Strategist Agent; and Slava, a Performance Marketer and Campaign Manager. Together, they extend support from market research and advertising strategy through campaign management and paid distribution. Picsart continues to add new agents to its roster, expanding the specialized support available to creators, prosumers and businesses alike. How does this compare to managing creative production and advertising separately? Marketing Studio connects the steps between developing an idea and running a campaign. Through Picsart's partnership with Zappi, the connected insights platform used by many of the world's leading consumer brands including McDonald's, PepsiCo and Vodafone, businesses can test concepts and videos before committing advertising spend. Recently launched, Vera, the agentic ad strategist, utilizes Zappi's consumer insights and predictive technology to score creative, identify improvements and inform new video variations. In validation against hundreds of ads evaluated by real consumers, Zappi's model identified stronger creative across key metrics 86-93% of the time. The Google Ads integration lets businesses create and launch campaigns directly within Picsart, reducing the disconnected steps between production and distribution. Mika Peterman, Strategic Partnerships & Business Development Leader, Google, adds: "Creative is the biggest driver of ad effectiveness. We're thrilled to launch Google Ads within the Picsart platform to help their users easily turn high-quality assets into high-performing campaigns from a unified workflow. By bringing creation and distribution together, we're giving small businesses the tools to launch faster, iterate quickly based on real performance, and drive meaningful growth." Once campaigns are running, plain-language performance insights help businesses understand results and decide what to do next. Those findings feed back into creative production, helping teams refine concepts and generate new variations. Marketing Studio is now available within Picsart. Notes to Editors About Picsart Picsart is the AI-powered platform built for a content-first world. For more than 14 years, it has empowered the next generation of storytellers to create, scale and now monetize video content. Combining intuitive design tools, AI-powered image and video creation, and MCP and CLI functions, Picsart meets creators wherever they work. With more than 100 million monthly active users and over 2.5 billion downloads to date, Picsart is powering a new era of scalable, self-directed creativity, where content fuels identity, influence, and entrepreneurship. View source version on businesswire.com: https://www.businesswire.com/news/home/20261021274792/en/ Disclaimer: The above press release comes to you under an arrangement with Business Wire India. Publication takes no editorial responsibility for the same. Business Wire India, established in 2002, India's premier media distribution company ensures guaranteed media coverage through its network of 30+ cities and top news agencies.

Financial Post
Oct 21st, 2026
Picsart launches Marketing Studio to help businesses create, test and run Google Ads.

Picsart launches Marketing Studio to help businesses create, test and run Google Ads. Business Wire Published Oct 21, 2026 Key Takeaways: * Picsart's new Marketing Studio brings content creation, advertising strategy, creative testing and paid distribution into one guided space. * Businesses can test concepts and videos using Zappi's consumer insights and predictive technology, then create and launch Google Ads campaigns directly within Picsart. * Built primarily for small-business owners, solopreneurs and performance marketeers, Marketing Studio connects creative work with advertising performance, helping businesses use campaign results to guide what they make next. Story continues below This advertisement has not loaded yet, but your article continues below. MIAMI - Picsart, the AI media production and distribution platform, where 100M+ creators and businesses worldwide make, market and monetize content, today launched Marketing Studio, bringing content creation, advertising strategy, creative testing and paid distribution into one connected experience. Available now, Marketing Studio combines market insights from Zappi with a Google Ads integration that lets businesses create and launch campaigns directly within Picsart. Built primarily for solopreneurs and small-business owners with limited marketing expertise, Picsart's Marketing Studio helps answer four questions: where to invest, what to create, how to launch with the optimal creative assets and what is working. Top Stories Interested in more newsletters? Browse here. Built primarily for solopreneurs and small-business owners with limited marketing expertise, Marketing Studio helps answer four questions: where to invest, what to create, how to launch with the optimal creative assets and what is working. It also supports agencies producing more content against tight deadlines and performance marketers who need fresh creative to test. Hovhannes Avoyan, Founder and CEO, Picsart, explains: "A small-business owner can know their product inside out and still struggle to communicate its value to customers. We build with our customers in mind, always looking for ways to help their creative efforts work harder for their business. That's why expert guidance from AI agents at every stage of the marketing process is a core foundation of our new Marketing Studio." Further Detail on Picsart's Marketing Studio What does this mean for small businesses, solopreneurs and marketing teams? Marketing Studio turns a business's goals, product, market, competitors and audience into an advertising strategy. It provides guidance on where to invest, when to launch or scale campaigns, and when to maintain what is working. Businesses can create still images and video variations using Picsart's video models and editing tools, with support for brand consistency as campaigns grow. Picsart is introducing three new AI agents that can be found within Marketing Studio: Pax, a Google Ads Manager Agent; Draper, an Ad Strategist Agent; and Slava, a Performance Marketer and Campaign Manager. Together, they extend support from market research and advertising strategy through campaign management and paid distribution. Picsart continues to add new agents to its roster, expanding the specialized support available to creators, prosumers and businesses alike. How does this compare to managing creative production and advertising separately? Marketing Studio connects the steps between developing an idea and running a campaign. Through Picsart's partnership with Zappi, the connected insights platform used by many of the world's leading consumer brands including McDonald's, PepsiCo and Vodafone, businesses can test concepts and videos before committing advertising spend. Recently launched, Vera, the agentic ad strategist, utilizes Zappi's consumer insights and predictive technology to score creative, identify improvements and inform new video variations. In validation against hundreds of ads evaluated by real consumers, Zappi's model identified stronger creative across key metrics 86-93% of the time. Story continues below This advertisement has not loaded yet, but your article continues below. The Google Ads integration lets businesses create and launch campaigns directly within Picsart, reducing the disconnected steps between production and distribution. Mika Peterman, Strategic Partnerships & Business Development Leader, Google, adds: "Creative is the biggest driver of ad effectiveness. We're thrilled to launch Google Ads within the Picsart platform to help their users easily turn high-quality assets into high-performing campaigns from a unified workflow. By bringing creation and distribution together, we're giving small businesses the tools to launch faster, iterate quickly based on real performance, and drive meaningful growth." Once campaigns are running, plain-language performance insights help businesses understand results and decide what to do next. Those findings feed back into creative production, helping teams refine concepts and generate new variations. Marketing Studio is now available within Picsart. Notes to Editors About Picsart Picsart is the AI-powered platform built for a content-first world. For more than 14 years, it has empowered the next generation of storytellers to create, scale and now monetize video content. Combining intuitive design tools, AI-powered image and video creation, and MCP and CLI functions, Picsart meets creators wherever they work. With more than 100 million monthly active users and over 2.5 billion downloads to date, Picsart is powering a new era of scalable, self-directed creativity, where content fuels identity, influence, and entrepreneurship. View source version on businesswire.com: This advertisement has not loaded yet.

Recently Posted Jobs

Sign up to get curated job recommendations

PicsArt is Hiring for 2 Jobs on Simplify!

Find jobs on Simplify and start your career today

Don't see your dream role? Check out thousands of other roles on Simplify.Browse all jobs