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Pikl

Tailored insurance for sharing economy assets

Overview

Pikl provides tailored insurance for the UK sharing economy. It offers flexible, comprehensive policies that protect homes and assets used on platforms like Airbnb and car-sharing services, covering risks such as public liability and guest-related incidents. Its products include landlord insurance for long-term and short-term rentals, holiday home insurance, and park home insurance for static caravans, log cabins, and holiday lodges. The policies are designed to adapt to each client's needs, addressing gaps left by traditional insurers that don’t cover shared assets. Compared with competitors, Pikl specializes in the sharing economy niche with quick, adaptable coverage that targets hosts, landlords, and park home owners in the UK. Its goal is to make participating in the sharing economy safer and more accessible by providing coverage that fits the unique risks of shared assets.

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About Pikl

Simplify's Rating
Why Pikl is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

FintechFinancial Services

Company Size

51-200

Company Stage

Early VC

Total Funding

$16.4M

Headquarters

London, United Kingdom

Founded

2016

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What believers are saying

  • Simon Lehmann joined the board on 30 June 2026, accelerating international expansion.
  • Pikl hired Jemma Clarke, Steve McGuinness, and new finance leaders in 2026.
  • October 2026 coverage from Awaze and BusinessCloud validates commercial traction and category leadership.

What critics are saying

  • Pikl depends on UK short-term rentals, exposing it to one concentrated market.
  • Insurance capacity risk remains existential; Aviva and Prestige underwriting must renew seamlessly.
  • Awaze partnership concentration creates customer dependence if booking economics or contract terms change.

What makes Pikl unique

  • Pikl turns cancellation risk into revenue, not just a claims cost, through flexible cancellation.
  • Awaze and Pikl showed 30-day earlier bookings on 27 October 2026.
  • Pikl claims 20% UK short-term rental share and 2.1x partner revenue growth.

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Funding

Total Funding

$16.4M

Above

Industry Average

Funded Over

8 Rounds

Early VC funding comparison data is currently unavailable. We're working to provide this information soon!
Early VC Funding Comparison Coming Soon

Benefits

  • Flexible Work Hours
  • Hybrid Work Options
  • Paid Vacation
  • Paid Holidays
  • Professional Development Budget
  • Wellness Program
  • Employee Discounts
  • Company Social Events

Company News

PR Newswire
Oct 27th, 2026
Guests choosing Flexible Cancellation book 30 days earlier with cottages.com and Novasol.

Guests choosing Flexible Cancellation book 30 days earlier with cottages.com and Novasol. 27 Oct, 2026, 11:00 IST NORWICH, England, Oct. 27, 2026 /PRNewswire/ - Awaze, Europe's largest holiday rentals group and home to cottages.com and Novasol, has revealed that guests choosing Flexible Cancellation book around 30 days further in advance, on average, than those on standard terms. The Flexible Cancellation offering, enabled through Awaze's partnership with Pikl, gives holidaymakers greater confidence to secure their preferred property earlier, while providing property owners with greater visibility of future bookings. According to KeyData's UK Summer Index, published in August 2026, third-party OTAs have continued to pick up volume share, with the two largest platforms each now close to a fifth of all UK short-term rental reservations, as the booking window splits increasingly between guests who book well ahead and those who wait until the last minute. Without a way to get their money back if plans change, guests have less reason to commit early and may wait and search elsewhere closer to their trip. Flexible Cancellation addresses that gap, giving guests a reason to commit earlier, and to do so direct with Awaze. "We know that flexibility is an important consideration for holidaymakers, particularly when booking further ahead," said Mike Wheeler, Commercial Trading Director of Awaze. "Through our partnership with Pikl, we're giving guests greater confidence to secure their preferred holiday earlier, while helping our property owners benefit from greater visibility of future bookings. It's about making bookings easier and giving customers more choice." That confidence is built on more than an appetite for risk. Pikl works closely with Awaze to understand the real risk behind every cancellation, which is what makes a direct guest refund possible without routing anyone through a third-party claims process. "Guests have always had to choose between reserving early and keeping the option to change their minds if plans shift - with flights and hotels, that trade-off disappeared years ago. Self-catering is only just catching up," said Louise Birritteri, founder and CEO of Pikl. "What we're seeing with Awaze is what happens once that trade-off disappears. Guests commit sooner and plan further out. We think that's the direction the whole industry is heading." Awaze and Pikl continue to explore new ways to give guests more value and confidence at the point of booking. The two companies are already working on further developments in this space. About Awaze Awaze is Europe's leading managed holiday rentals business. Home to specialist self-catering brands Hoseasons, cottages.com, and NOVASOL, the company provides everyday amazing holiday experiences to more than six million people. For more information about Awaze UK visit www.awaze.com Awaze press contact About Pikl Pikl is the revenue growth partner for the travel market, backed by insurance. Flexible Cancellation, the company's flagship product, gives short-term rental property managers and hosts the confidence to convert more bookings, without losing revenue if guests cancel. Backed by data and insights from every booking it covers, Pikl helps its clients understand risk so they can find opportunities to grow their business. The company's footprint is swiftly expanding worldwide. For more information, visit www.pikl.com. Pikl press contact SOURCE Pikl

Pikl
Oct 19th, 2026
Pikl makes BusinessCloud's InsurTech 50 ranking for 2026.

Pikl makes BusinessCloud's InsurTech 50 ranking for 2026. Innovation ranking celebrates UK businesses of all sizes creating technology to transform the insurance industry 19 Oct 2026 [NORWICH, UK - 19 October, 2026] - Pikl, the revenue growth partner for the travel market, backed by insurance, today announced it is featured in the InsurTech 50 innovation ranking for 2026. Readers of online technology publication BusinessCloud and an expert judging panel together decided the 50 most innovative startups, scaleups, and established technology firms serving the insurance industry. Pikl was chosen for its insurance-enabled products for the short-term rental market, which improve the guest booking experience and open up new revenue opportunities for property managers and hosts. Its flagship product, Flexible Cancellation, gives short-term rental property managers and hosts the confidence to convert more bookings, without losing revenue if guests cancel. Backed by data and insights from every booking it covers, Pikl helps its clients understand risk so they can find opportunities to grow their business. "Guests want flexibility, and property managers want to protect their revenue," said Louise Birritteri, CEO and Founder of Pikl. "Too often, insurance comes with its own separate journey, an extra set of steps that sits apart from the booking itself. At Pikl, we've designed our products to sit behind the booking journey instead, so guests never have to leave it, property managers keep ownership of the experience, and the guest experience improves as a result. It's brilliant to have that recognised by BusinessCloud's readers and an expert panel." The InsurTech 50 celebrates businesses of all sizes creating original tech solutions for insurance advice, products and claims. "The insurance industry is becoming ever smarter through innovation as ambitious companies augment how it is bought, sold and delivered," said Jonathan Symcox, editor, BusinessCloud. "AI-enabled technologies are now central to areas such as underwriting and risk management, while products are becoming more flexible and customisable by the year. It's a pleasure to shine a light on the InsurTech companies of all sizes selected by our readers and judges." BusinessCloud called on its readers to vote for companies from the 92-strong shortlist over seven days. A combination of these votes and choices from an expert judging panel determined the top 50. About Pikl. Pikl is the revenue growth partner for the travel market, backed by insurance. Flexible Cancellation, the company's flagship product, gives short-term rental property managers and hosts the confidence to convert more bookings, without losing revenue if guests cancel. Backed by data and insights from every booking it covers, Pikl helps its clients understand risk so they can find opportunities to grow their business. The company's footprint is swiftly expanding worldwide. For more information, visit www.pikl.com. Media contact. Mike Katznelson Headline Media US: +1 914 233 5302 UK: +44 203 769 0660

PR Newswire
Oct 12th, 2026
Pikl CEO, Louise Birritteri, named as One to Watch in The LDC Top 50 Most Ambitious Business Leaders for 2026.

Pikl CEO, Louise Birritteri, named as One to Watch in The LDC Top 50 Most Ambitious Business Leaders for 2026. 12 Oct, 2026, 11:00 IDT NORWICH, England, Oct. 12, 2026 /PRNewswire/ - Pikl, the revenue growth partner for the travel market, backed by insurance, today announced that its CEO and Founder, Louise Birritteri, has been recognised as One to Watch in The LDC Top 50 Most Ambitious Business Leaders programme for 2026. Louise Birritteri founded Pikl because she saw a gap in how the short-term rental market was protected. She believed that insurance could do more than simply protect against risk, rather it could enable growth. Identifying a systematic problem that property management companies couldn't offer guests flexible cancellation without absorbing significant financial risk, Pikl created a new category of insurance-enabled business models to solve this problem, allowing property management companies (PMCs) to offer flexible cancellations that turn lost revenue potential into growth opportunities. This enabled Pikl to transition from a niche insurer into a global growth enabler for the short-term rental marketplace. In doing so, Pikl has helped define a new category the market now recognises, resulting in 7x growth from 2024-2025. Today, Pikl has captured 20% of the UK market, partnered with some of the largest enterprise PMCs globally, and enabled revenue growth of up to 2.1x for partners, generating 2,024% gross written premium growth from PMCs from 2023 to 2025. "Growth comes from understanding risk well enough to see the opportunity in it, and that idea has shaped everything we've built at Pikl," said Louise Birritteri, CEO and Founder of Pikl. "Our team now helps property managers across around 20% of the UK short-term rental market offer guests flexibility and grow with confidence, and the next stage is taking that into new markets. Being named One to Watch by LDC and The Times is a credit to everyone at Pikl who helped get us here." The LDC Top 50 Most Ambitious Business Leaders programme was created by private equity investor LDC, part of Lloyds Banking Group, in partnership with The Times. The Ones to Watch are leaders whose achievements and ambition have already set them apart. Each has made significant progress and shown the potential to take their business even further in the years ahead. John Garner, Managing Partner at LDC, added: "This year's Ones to Watch have already achieved a great deal, but it is their ambition for what comes next that sets them apart. They are building exciting businesses and have demonstrated the ambition needed to thrive. I would like to congratulate them all on their success so far. We look forward to following their progress and seeing where their ambition takes them next." About Pikl Pikl is the revenue growth partner for the travel market, backed by insurance. Flexible Cancellation, the company's flagship product, gives short-term rental property managers and hosts the confidence to convert more bookings, without losing revenue if guests cancel. Backed by data and insights from every booking it covers, Pikl helps its clients understand risk so they can find opportunities to grow their business. The company's footprint is swiftly expanding worldwide. For more information, visit www.pikl.com. LDC is a trusted investment partner for ambitious management teams across the UK. It is part of Lloyds Banking Group and has partnered with hundreds of medium-sized companies across a wide range of sectors, helping them to grow and develop. Media Contact Mike Katznelson Headline Media [email protected] US: +1 914 233 5302 UK: +44 203 769 0660 SOURCE Pikl

Companies House
Aug 7th, 2026
PIKL INSURANCE SERVICES LIMITED filing history - Find and update company information - GOV.UK

PIKL INSURANCE SERVICES LIMITED - Free company information from Companies House including registered office address, filing history, accounts, annual return, officers, charges, business activity

PhocusWire
Jul 2nd, 2026
PhocusWire's travel tech news briefs: TSA, Google, Mindtrip and more...

PhocusWire's travel tech news briefs: TSA, Google, Mindtrip and more... Here's our roundup of the people, product and partner news from the global travel industry this week. This roundup was created with the assistance of Claude. Mindtrip, Meet Boston. Mindtrip, a PhocusWire Hot 25 Travel Startup for 2025, has partnered with Meet Boston to offer artificial intelligence (AI)-driven trip planning ahead of FIFA World Cup 2026, with Meet Boston becoming the first destination partner to launch Mindtrip's WhatsApp integration. Travelers can plan personalized itineraries via MeetBoston.com or WhatsApp, covering attractions like the Freedom Trail and Fenway Park. Mindtrip already works with destinations including Brand USA, Visit California and Visit Orlando. Hostaway launches AI CoHost. Hostaway has launched AI CoHost, an AI-powered strategic partner for vacation rental property managers. It analyzes portfolio performance, offers market-driven growth recommendations, answers natural-language questions on revenue and operations, flags risks and opportunities and lets operators act directly through Hostaway's dashboard. CEO Marcus Räder said generic AI tools fall short, and AI CoHost gives managers industry-specific insight to focus on growth rather than day-to-day tasks. Pikl makes new appointments. Pikl, a revenue growth partner for the short-term rental market, has named Simon Lehmann to its board. Lehmann, former CEO of Interhome, brings more than 30 years in travel and hospitality and will support Pikl's UK growth and international expansion. Pikl also hired Karen Mullins as head of customer marketing and Charlotte Savage as head of financial control. The company holds 20% U.K. market share and reports 2.1x revenue growth for partners using its flexible cancellation tool. TSA, Google Wallet. The TSA has partnered with Google Wallet to let eligible travelers opt in to TSA PreCheck Touchless ID, making Google Wallet the first digital wallet to offer the feature. Travelers add a boarding pass to Google Wallet, consent to share their digital ID and receive a TSA confirmation indicator. The service is available at 65 airports with more than 100 PreCheck airlines. TSA's Shelu Patel called it a faster route through security, while Google's P.J. Linarducci said it adds convenience ahead of peak summer travel. FlightHub adds hotel booking. FlightHub has expanded its offering to include hotel bookings, adding access to more than 2.6 million accommodation options worldwide. The move enables customers to book flights, hotels and vacation packages through a single platform, expanding the online travel agency's product portfolio beyond flight bookings. Arbitrip powers El Al hotel booking platform. Arbitrip has partnered with El Al to launch a white-label hotel booking platform integrated into the airline's loyalty program. The platform uses AI to personalize hotel recommendations based on travelers' profiles and booking history, while allowing El Al loyalty members to earn and redeem points on hotel bookings. The companies said the platform initially offers access to more than 1.5 million properties worldwide, with plans to expand to additional travel services such as car rentals and attractions. Travelport adds Air Canada Flight Pass support. Travelport has added support for Air Canada Flight Pass bookings through its Smartpoint booking tool and TripServices API. The capability enables Travelport-connected agencies to search, book and ticket eligible Air Canada New Distribution Capability (NDC) offers using Flight Pass credits within their existing workflow, eliminating the need to switch to airline-direct channels. Travelport said it is the first NDC GDS to support Air Canada's Flight Pass capability. Sun Group, Amadeus. Sun Group has selected Amadeus Loyalty and Rewards to power a unified loyalty program spanning its aviation, hospitality, entertainment, healthcare, real estate and banking businesses. The companies said the Sun Signature program enables members to earn and redeem rewards across the group's brands through a single loyalty account. Sun Group's airline, Sun PhuQuoc Airways, already uses Amadeus' Altéa passenger service system, Sky suite and revenue accounting technology.

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