Pine Rest

Pine Rest

Non-profit behavioral health provider delivering psychiatry

Overview

Pine Rest is a large non-profit behavioral health provider in Michigan offering inpatient, residential, partial hospitalization, and outpatient care for all ages at its Grand Rapids campus and 20+ locations. Its treatment combines counseling, medication management, and neuromodulation therapies such as electroconvulsive therapy and transcranial magnetic stimulation, delivered across a full continuum including teletherapy and urgent care. It stands out as one of the largest free-standing systems with an extensive outpatient network and a Christian heritage that guides care, plus a psychiatric residency program with Michigan State University. Its goal is to broaden access to comprehensive mental health services, train healthcare professionals, and expand pediatric behavioral health with the new Pediatric Center planned for 2026.

About Pine Rest

Simplify's Rating
Why Pine Rest is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Social Impact

Education

Healthcare

Company Size

1,001-5,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Byron Township, Michigan

Founded

1910

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Simplify's Take

What believers are saying

  • The May 6, 2026 nursing academy expands hiring with tuition aid and guaranteed jobs.
  • Same-day psychiatric urgent care captures high-acuity patients before routine outpatient referrals.
  • Cross-referrals across inpatient, outpatient, addiction, and telehealth services increase lifetime patient value.

What critics are saying

  • Construction delays or weak utilization at the 2026 Pediatric Center will miss revenue targets.
  • Medicaid rate pressure in Michigan compresses margins across inpatient and residential services.
  • Competition from national teletherapy platforms diverts routine outpatient volume and younger patients.

What makes Pine Rest unique

  • Founded in 1910, Pine Rest built a 200-bed, full-continuum behavioral health platform.
  • Its 2026 Pediatric Center and BRAINS merger deepen pediatric specialty access.
  • Partnerships with Michigan State and Western Michigan University strengthen clinical training and staffing.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Health Savings Account/Flexible Spending Account

401(k) Retirement Plan

401(k) Company Match

Paid Vacation

PTO

Company News

Pine Rest
Oct 28th, 2025
Pine Rest and BRAINS Merger Strengthens Access to Pediatric Behavioral Health Services - Pine Rest Newsroom

“By bringing BRAINS into Pine Rest, we’re ensuring that resources are better aligned, duplication is reduced, and families experience a more accessible path to the care they need.” -- Mark Eastburg, PhD, Pine Rest President & CEO

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