11 emerging designer brands showcasing sustainability, art and culture and craft designHONG KONG - (NewMediaWire) - March 26, 2024 - (ACN Newswire) - The Hong Kong Trade Development Council (HKTDC) launched a series of Fashion Hong Kong 2024 campaigns this month, introducing the global fashion industry to the unique charm of Hong Kong's designer brands. The such promotion campaign overseas, Hong Kong Pop-up Design Paris successfully concluded in France on 25 March, having drawn support from Parisian consumers, fashion journalists, trade buyers and bloggers. Curated by the HKTDC and supported by the Hong Kong Economic and Trade Office in Brussels, the campaign's pop-up shop showcased 11 emerging Hong Kong designer brands, bringing a wide range of fashion products such as clothing, leather goods, jewellery, and accessories to Parisian consumers and trade buyers, promoting cultural and business exchanges between France and Hong Kong.Fashion Hong Kong has joined renowned events such as international fashion weeks since 2015 to showcase Hong Kong's unique and diverse designers. Campaign visits have included New York, London, Paris, Copenhagen, Tokyo, Seoul and Shanghai. In parallel with the Paris pop-up store, Fashion Hong Kong will also hold promotional campaigns in Thailand and Shanghai, and will continue to promote Hong Kong brands, supporting their expansion into markets in Mainland China and overseas.Wide range of fashion creations showcased in ParisThe Paris pop-up store featured 11 Hong Kong designer brands and brought a series of personalised designs focusing on sustainable fashion, art, culture and craftsmanship to global fashion capital Paris. Sustainable fashion products have become popular in recent years, with brands such as ARTY:ACTIVE, Coat Tote, OLEADA and SOULMATTE demonstrating commitment to the environment by using sustainable design concepts, materials and processes

The Creative Expo Taiwan also partnered with the e-commerce firm Pinkoi to launch Pinkoi Creative Expo section, saw more than 300 brands and 5,800 product listings to complement the exhibition.