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Pitcher Partners

Independent firms providing tax, wealth advisory

Overview

Pitcher Partners is a national association of independent financial service firms offering tax advisory, compliance, wealth management, and succession planning for businesses, families, and individuals. It delivers personalized financial advice through its network of local firms, and it uses the Baker Tilly International network to access global resources, with revenue from consulting fees, memberships, and specialized services. Its edge comes from its group of independent, like-minded firms and a focus on close client relationships and tailored guidance rather than a one-size-fits-all approach. The goal is to help clients clearly define their objectives and maximize their potential by providing customized strategies and access to a worldwide professional network.

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About Pitcher Partners

Simplify's Rating
Why Pitcher Partners is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

ConsultingFinancial Services

Company Size

1,001-5,000

Company Stage

Grant

Total Funding

$20K

Headquarters

Melbourne VIC, Australia

Founded

1991

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What believers are saying

  • May 2026 Budget changes created immediate restructuring demand across middle-market clients.
  • September 2026 trust-tax guidance positions Pitcher Partners as a go-to specialist.
  • Jack Mackintosh's sustainability reporting promotion aligns with mandatory reporting demand from 2026.

What critics are saying

  • Treasury's discretionary trust minimum tax threatens Pitcher Partners' core family-office advisory demand.
  • July 2025 lawsuit over super advice shows litigation risk in regulated tax work.
  • Client commoditization by Big Four and law firms can erode margins if advice becomes price-shopped.

What makes Pitcher Partners unique

  • Baker Tilly network access gives Pitcher Partners cross-border reach without Big Four branding.
  • Terry Hoban joined partnership in 2025, deepening US-Australia tax specialization.
  • July 2026 promotions across six offices signal unusually sticky internal career paths.

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Funding

Total Funding

$20k

Above

Industry Average

Funded Over

1 Rounds

Grant funding comparison data is currently unavailable. We're working to provide this information soon!
Grant Funding Comparison Coming Soon

Benefits

  • Flexible Work Hours
  • Wellness Program
  • Mental Health Support
  • Professional Development Budget

Growth & Insights and Company News

6 month growth

1%

1 year growth

1%

2 year growth

1%
The CEO Institute
Nov 4th, 2026
The Discipline Behind the Rebel: What 53 Years of Flight Centre Teaches CEOs About Surviving Change.

The Discipline Behind the Rebel: What 53 Years of Flight Centre Teaches CEOs About Surviving Change. The Discipline Behind the Rebel: What 53 Years of Flight Centre Teaches CEOs About Surviving Change After five decades of industry shocks, technology shifts and self-inflicted mistakes, Graham "Skroo" Turner's story offers a sharper lesson than resilience. Businesses survive when leaders preserve the operating principles that let people move quickly, own outcomes, learn in public and change course before certainty arrives. At its most recent Lunch Series event in Brisbane, held in partnership with Pitcher Partners QLD, Kieran Wallis opened with an interesting and useful contradiction. Business confidence is under pressure and costs remain stubborn. At the same time, Queensland is entering an extraordinary infrastructure cycle, AI is putting powerful productivity tools into every organisation, and Brisbane 2032 is creating a global platform well before the opening ceremony. Queensland's current four-year transport programme alone represents $55.9 billion of investment. Then Ray Weekes AM, one of its QLD Syndicate Chairs, sat down with Graham "Skroo" Turner for a fireside conversation in front of its QLD community. Graham has spent more than five decades leading through contradictions: growth and crisis, rebellion and discipline, fun and accountability. He has been spectacularly right, publicly wrong and willing to stay in the game long enough to learn the difference. The farm came before the empire Long before Flight Centre, there was an apple orchard near Stanthorpe. Graham worked in the family business from childhood and grew up in a one-teacher school where self-reliance was simply how life worked. By his own account, he understood early that business had income, costs and one basic requirement: the first had to exceed the second. He later trained as a veterinarian, moved to London and, in 1973, invested with Geoff "Spy" Lomas in an ageing double-decker bus. What began as a way to travel became Top Deck. Flight Centre followed in Australia. Today, the group Graham helped build recorded $25.7 billion in total transaction value in FY26. The temptation is to call this entrepreneurial instinct. I think it is more specific. Graham has spent his life getting close enough to the problem that action becomes possible. He rarely began with perfect information. He began with proximity, judgement and a willingness to move. Large organisations often create the opposite condition. Information travels upwards, decisions travel downwards, and the people closest to the customer wait for permission from people furthest from the problem. Rebellion only works when discipline sits underneath it Flight Centre's three core values remain egalitarianism, ownership and irreverence. The company still organises itself around "families, villages and tribes", small operating units intended to keep a large business accountable and human. There is hard commercial logic behind it. Small teams make performance visible. Ownership makes consequences personal. Egalitarianism reduces distance between leaders and the front line. Irreverence gives people permission to challenge convention. This is where Graham's belief in "fun" is often misunderstood. During the conversation, he refined it. Fun does not mean constant parties. It means creating a workplace people genuinely like being part of, where effort is recognised, relationships matter and success is celebrated. His test was simple: is this a workplace you would be happy for your children to work in? That is a more demanding culture question than an engagement score. The most valuable story was the failure Graham's strongest lesson may come from one of Flight Centre's worst episodes. In 2004, the company launched a transformation programme called "Full Throttle". Revenue had grown strongly, profits had stalled and head office costs had expanded. External consultants promised more than $100 million in savings over three years. The logic looked compelling. The execution was disastrous. The restructure cut across Flight Centre's culture. Senior outsiders were elevated into key roles and long-serving people were displaced through processes they saw as fundamentally at odds with the organisation they had built. Morale collapsed, key people left and profits fell 17% in 2004/05. The failure was not the use of advisers. Specialist expertise can be valuable. The failure was allowing external expertise to replace internal judgement. Graham concluded that Flight Centre had gone looking for "silver bullets" that did not exist. The company reversed course, restored experienced insiders to leadership and embedded a stronger preference for promotion from within. There is an uncomfortable question here for every CEO pursuing transformation: are you using outsiders to strengthen your organisation's judgement, or because you have stopped trusting your own people to solve the problem? No transformation survives if the method destroys the cultural assets required to deliver it. Then came a crisis no model could absorb COVID took that principle to an extreme. Flight Centre entered the pandemic with monthly operating costs of about $227 million and roughly 21,000 people. As travel collapsed, the leadership team drove monthly costs towards $65 million. Thousands lost their jobs, stores closed and capital was raised. There is nothing romantic about that. It exposes what resilience actually means. Resilience is not optimism after the event. It is the organisational capacity to make ugly decisions while there is still something left to save. The business that emerged was structurally different. Flight Centre's FY26 results show record transaction value, stronger productivity in corporate travel and a growing technology layer across the group. Survival was not a return to the old Flight Centre. It forced the next version into existence. AI is Graham's second internet moment There was humour in Graham admitting that, years ago, he dismissed the internet as something of a passing phase. That admission made his comments on AI more valuable. He does not pretend to know exactly where AI ends. He sees major productivity gains, genuine disruption risk and a capability curve moving faster than most organisations can absorb. Flight Centre is already deploying AI across search, analytics, customer support and consultant tools, including an AI acceleration unit and agentic capabilities across parts of the customer journey. His framing of the human role was particularly useful. AI can increasingly handle the predictable journey. The harder question is what happens when the plane is cancelled, the itinerary collapses, the customer is stranded and somebody has to own the outcome. That is where human value may become more concentrated. For CEOs, the better question is not "Where can AI replace people?" It is: where do variability, consequence or emotion make human judgement more valuable, and how do The CEO Institute use AI to remove everything around that moment that does not require it? Accountability is still the hard part Towards the end of the discussion, Graham returned repeatedly to outcomes. "What gets rewarded gets done" has long sat inside Flight Centre's operating philosophy. His view is that leaders should be able to define the outcome expected from a role or team. If you cannot explain what value a function creates, you should at least be prepared to ask why it exists. Flight Centre's remuneration architecture still explicitly links incentives, ownership and measurable outcomes. Too many organisations confuse activity with contribution. Meetings are completed. Reports are produced. Teams stay busy. Headcount becomes a proxy for importance. Graham's challenge is simpler: What changed because this team exists? Not every contribution fits neatly into a sales number. Legal, risk, culture and leadership all contain qualitative value. But qualitative does not mean unaccountable. As technology absorbs more activity, businesses will have less tolerance for work whose outcome cannot be explained. Perhaps survival is the legacy When Ray asked Graham about his greatest achievement, the answer was not a share price, an acquisition or a global footprint. It was survival. More than 50 years after an old bus and a questionable plan to drive people around Europe, Graham is still leading a business that has survived deregulation, the internet, terrorism, SARS, the GFC, its own mistakes, a pandemic and now another technological reset. That does not happen because a founder is always right. It happens because the organisation learns how to be wrong without staying wrong. That is the point I took away. The strongest businesses are built to absorb reality quickly, confront mistakes, preserve what is distinctive, discard what no longer works and keep moving. The rebel instinct gets the attention. The discipline underneath it is what keeps you alive.

Greek City Times
Oct 11th, 2026
Former Sydney Olympic boss faces $70m business lawsuit.

Former Sydney Olympic boss faces $70m business lawsuit. Former Sydney Olympic FC president Damon Hanlin is facing a new legal battle over the $70 million sale of his crane business, with the buyer alleging it was misled by fabricated financial projections, undisclosed tax liabilities and a forged distribution agreement. The lawsuit, filed by LVL80 Cranes in the NSW Supreme Court, concerns the sale of assets belonging to Titan Cranes in May 2025. Hanlin, Titan and advisory firm Pitcher Partners have denied the allegations. Discover more Read Newspapers Read Local News The case adds to Hanlin's existing legal troubles, including separate proceedings alleging a long-running scheme to defraud the Australian Taxation Office of almost $100 million. Those allegations have not been established in court. Buyer alleges misleading financial information. LVL80 Cranes, headed by construction lawyer Kelvin Liew, alleges Titan's revenue forecasts included fictitious accruals and that the business's financial position was misrepresented during the sale process. The buyer also claims the valuation failed to account adequately for unpaid tax liabilities, creating a misleading picture of Titan's solvency and its capacity to meet ongoing obligations. According to LVL80's court filings, Titan paid approximately $11 million in outstanding taxes and interest only after the transaction had been completed. The buyer is also pursuing negligence claims against Pitcher Partners, alleging the advisory firm failed to identify material misrepresentations during its due diligence work. Pitcher Partners has disputed the allegations. The firm said its draft reports identified unpaid tax and superannuation liabilities, but maintained that its work was not a payroll audit and did not cover matters normally included in a taxation due diligence review. Alleged forged crane distribution agreement. One of the most serious allegations concerns a document said to have been supplied by Titan from crane manufacturer JASO. LVL80 alleges the document promised exclusive distribution rights for JASO crane parts but was a forgery. The buyer claims JASO's chief executive told Liew in March that he knew nothing about the agreement and that, as chief executive at the time, he would have needed to sign such an arrangement personally. Discover more Explore History Read Travel Guides Read Daily News Hanlin and Titan deny the allegations, including claims that the document was forged or purported to have been issued under JASO's authority. LVL80 further alleges Hanlin used threats and financial pressure to push the buyer into agreements with companies he controlled. In his court defence, Hanlin denied making threats. He said delays in transferring contracts resulted from the number of customer agreements that needed to be negotiated and documented. He has also claimed LVL80 breached its contractual obligations and said he had been reluctant to sell Titan for less than $100 million. Police called after alleged confrontation. The lawsuit follows an alleged confrontation between Hanlin and Liew at LVL80's Sydney offices earlier this year. According to sources cited by the Australian Financial Review, Hanlin arrived at the business and interrupted a senior leadership meeting. The sources alleged that he made threatening remarks to Liew and refused to leave for about 10 minutes before police were called. NSW Police confirmed officers attended the business in May after receiving a report that a 37-year-old man had allegedly been intimidated by a 50-year-old man. Police said no further action was required. Discover more Greek News Subscription Greece Travel Guide Greek Lifestyle Blog Liew declined to comment. Hanlin's lawyer said the events did not occur as described. Sydney Olympic FC and Central Coast Mariners. The legal action comes after Hanlin stepped down as president of Sydney Olympic FC late last year. The Greek Australian football club has faced internal tensions, including disputes involving supporters and club leadership. Hanlin subsequently failed in a bid to take over the Central Coast Mariners in January. Australian Professional Leagues chair Stephen Conroy previously said the league had sought information from Hanlin about legal proceedings as part of its vetting process. The APL said information had not been provided by the end of last year despite outstanding requests. Separate alleged tax fraud proceedings. Hanlin is also defending a separate case brought by liquidator Darren Vardy over an alleged labour-hire scheme said to have diverted money intended for PAYG tax over approximately 14 years. The proceedings allege Titan, Hanlin and former insolvency practitioner Sam Henderson were involved in a scheme that cost the tax office almost $100 million. The allegations include claims that labour-hire and payroll companies used nominal directors to facilitate the arrangement. Henderson was found dead in a North Sydney hotel room in 2023. Hanlin's lawyers are due in court in the separate matter to seek the striking out of parts of the claim on the grounds that they lack sufficient particulars. The LVL80 case is next scheduled for a hearing in December. All allegations remain allegations unless and until established in court. Hanlin, Titan Cranes and Pitcher Partners deny the claims made against them. Contact its newsroom to share your updates, stories, photos, or videos. Follow GCT on Google News and Apple News.

Consultancy.com.au
Jul 3rd, 2026
Pitcher Partners adds six new partners across offices and practices.

Pitcher Partners adds six new partners across offices and practices. 03 July 2026 Consultancy.com.au Accounting and consulting firm Pitcher Partners has added six new partners across the country, including two in Sydney and one each in Newcastle, Adelaide, Melbourne, and Brisbane. Tax advisors Elizabeth Jools and Juliana Kee have both been promoted in Sydney after roughly a decade each at the firm, having earlier spent time at KPMG and Moore Stephens, while Newcastle-based private client adviser Bruce Grieve joined from Bentleys in 2024. In addition, Levi Holdsworth (private business & family advisory), Jack Mackintosh (business advisory & assurance), and Alex Pollock (corporate finance), have been bumped up in Adelaide, Melbourne, and Brisbane, also after around a decade apiece at Pitcher Partners. The firm stated: "Across five practices and five cities, these appointments reflect our commitment to developing professionals who understand that the most valuable thing an advisor can offer goes well beyond technical expertise, extending to a genuine and personal engagement with the challenges, opportunities and concerns that matter most to the people and businesses they serve." Elizabeth Jools Macquarie and UNSW commerce & accounting graduates, Jools, who also earned a law degree, joined Pitcher Partners in 2015 after spending an earlier eight years at KPMG. while Kee, who has since gained a taxation masters from the University of Sydney, likewise joined the firm's local tax practice in the same year after close to five years at merger partner Moore Stephens. Jools took the opportunity of her ascension to partner to throw some shade at her former employer; "When I came across it was like I found my home and my purpose," she said. "People were genuine, there was a real personal touch, and you felt it immediately. At a big firm the focus can shift very quickly to revenue, and you lose that culture, but at Pitcher you simply do not." Juliana Kee A per the firm, Jools, who specialises in corporate tax with a particular focus on cross-border advisory and compliance, was drawn to tax precisely because it sat at the intersection of the two disciplines she wanted to pursue, with Kee meanwhile specialising in financial services taxation and M&A advisory after having actively pursued the discipline at the firm upon graduation. "I was one of the very few cadets who specifically requested a tax role," Kee said. "I don't think they were necessarily looking at the time, but they interviewed me and here I am, and I have a client who has marked every milestone with me since I started, from graduating my bachelor's degree through to my CA, my master's, getting engaged, getting married, and having a baby." Jack Mackintosh An internal subject matter expert for mandatory sustainability reporting, newly-appointed business advisory & assurance partner Jack Mackintosh is another to have joined Pitcher Partners upon graduation, in 2014 following a commerce degree from the University of Melbourne. He later spent eighteen months checking out RSM in Canada, before boomeranging back to Pitcher in 2023. As per the firm: "Jack is an experienced generalist with specialist depth across audit and assurance, financial reporting, technical accounting, sustainability reporting and taxation services. He has supported private businesses, public companies and not-for-profit organisations with a broad range of audit and advisory services throughout his career in Australia and North America." Bruce Grieve Grieve's path to private client advisory partner in Pitcher's Newcastle & Hunter branch is notably different from his fellow promotees, having only joined the firm in mid-2024 after six years between Bentleys and a pair of local financial services boutiques and an earlier decade-and-a-half in financial planning in South Africa, where he graduated with a commerce degree in 2001. Pitcher Partners: "With deep knowledge in wealth management and behavioural finance, Bruce crafts financial plans that leverage key factors to help clients meet their goals. His clientele is diverse, encompassing professionals, business owners, and successful families, all benefiting from his comprehensive financial planning and wealth management services tailored to their unique needs." Levi Holdsworth Meanwhile, Levi Holdsworth, now a private business & family advisory principal in Adelaide (differing corporate structures among the mid-tiers in different states often means varying titles with the same level of seniority), and newly-promoted Brisbane corporate finance partner Alex Pollock have both spent the majority of their careers at Pitcher partners, after earlier spells elsewhere. Holdsworth discussed his experience growing up in an SMB environment; "My father did not experience too many lows, but I understood from watching him that business does not stop at five o'clock. The clients I work with are not clocking off with their employees. They are going home thinking about what tomorrow looks like, and whether they can fulfil the next contract." Alex Pollock Holdsworth, who works with HNWIs, family offices, entrepreneurial start-ups, and SMBs in industries such as property and hospitality joined in 2017 following an earlier commerce degree at La Trobe, while due diligence, valuations, and deals specialist Pollock completed his commerce degree at the University of Queensland and joined the firm's Brisbane branch in the same year. On Pollock, Pitcher Partners stated: "Alex began his career in audit, spending eight years in that discipline before transitioning to corporate finance. He now advises clients across the full spectrum of buy- and sell-side activity, from ASX-listed and private equity-backed corporates conducting diligence on acquisition targets through to founder-led businesses preparing for or managing a sale."

Accountants Daily
Jul 7th, 2025
Pitcher Partners super advice fell short, law firm alleges

Pitcher Partners has been accused of breaching its contractual obligations during the six years it provided tax services to a national law firm.

Consultancy.com.au
Jan 13th, 2025
Pitcher Partners promotes US tax specialist Terry Hoban to partner

Pitcher Partners promotes US tax specialist Terry Hoban to partner.

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