PLACE

PLACE

Real estate platform linking top agents

About PLACE

Simplify's Rating
Why PLACE is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Consumer Software

Enterprise Software

Financial Services

Real Estate

Company Size

1,001-5,000

Company Stage

Series A

Total Funding

$100M

Headquarters

Bellingham, Washington

Founded

2020

Overview

Place provides a technology platform and service suite designed to help top-tier real estate teams manage and grow their businesses. The platform works by integrating property search tools, home financing, and a pre-coaching consultation service that guides clients through the buying or selling process. Unlike traditional brokerages, Place focuses on partnering exclusively with high-performing agents across various brands to provide them with the administrative and technical infrastructure they need to increase profitability. The company's goal is to simplify the complexities of the real estate industry so that agents can focus on closing deals and clients can secure the best possible prices for their homes.

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Simplify's Take

What believers are saying

  • Joe Bogar, ex-MAPS President, drives operator growth for hundreds of teams.
  • $100M Series A fuels national expansion and acquisitions like Remine and Livian.
  • Upcoming mortgage, title, escrow, and insurance services create one-stop homeowner platform.

What critics are saying

  • Remine integration fails, alienating agents within 6-12 months.
  • Compass and Redfin proprietary tools pressure top agents to defect in 12-18 months.
  • $100M Series A depletes by 2027 without Series B amid proptech skepticism.

What makes PLACE unique

  • PLACE targets top 1% agents with all-in-one tech offloading 75% daily tasks.
  • Proprietary platform integrates CRM, HR, legal, and coaching services seamlessly.
  • Brokerage-agnostic model partners with elite teams across 130 US and Canada locations.

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Funding

Total Funding

$100M

Above

Industry Average

Funded Over

1 Rounds

Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Above Average

Industry standards

$15M
$8.2M
Discord
$15M
Canva
$30M
Kalshi
$100M
PLACE

Benefits

Health Insurance

Health Savings Account/Flexible Spending Account

Dental Insurance

Vision Insurance

Short Term Disability

Life Insurance

Long Term Disability Insurance

401(k) Retirement Plan

Paid Vacation

Paid Sick Leave

Paid Holidays

Bereavement Leave

Employee Assistance Program

Employee Stock Purchase Plan

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

-1%

2 year growth

-1%
PR Newswire
Feb 20th, 2026
Joe Bogar joins PLACE as head of operator strategy to support real estate team growth

PLACE has appointed Joe Bogar as Head of Operator Strategy, where he will oversee growth for several hundred real estate teams on the platform. The Bellingham, Washington-based company announced the move as part of its continued focus on operator performance and leadership development. Bogar brings decades of experience in coaching and organisational leadership, including a stint as President of MAPS Coaching, the education division of Keller Williams. In his new role, he will work directly with PLACE operators to strengthen performance, support growth strategies and ensure full utilisation of the platform's shared services and technology. Co-founder Ben Kinney said Bogar "has been in the trenches with operators for years" and can help them succeed operationally as PLACE expands nationally.

PLACE
Aug 6th, 2025
PLACE Expands in Central North Carolina

Angela Thompson Group joins PLACE to scale with leadership, leverage, and training.

PLACE
Apr 18th, 2025
PLACE acquires Remine to expand their agent, brokerage, and MLS offerings - PLACE

PLACE, the real estate industry’s only all-in-one technology, business services, and consumer platform built for top-performing agents, has announced the acquisition of Remine, a leading provider of data intelligence and software solutions for agents, lenders, and MLSs.

Steamboat Pilot & Today
Mar 14th, 2025
Kids In Town offers parents new resource for events, activities in Steamboat Springs

"I started working on Kids In Town in 2023, placing third in the 2023 Community Business Pitch Competition," Place said.

Cision
Sep 20th, 2024
PLACE Announces Acquisition of Real Estate Team Platform Livian

/PRNewswire-PRWeb/ -- PLACE, the real estate industry's only brokerage-inclusive, all-in-one technology, business, and consumer services platform designed for...

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