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About Placemakr
Industries
Consumer Software
Enterprise Software
Company Size
201-500
Company Stage
Late Stage VC
Total Funding
$188.9M
Headquarters
Washington DC, District of Columbia
Founded
2017
Overview
Placemakr runs an online booking platform that lets customers make reservations across various sectors, such as restaurants, hotels, or appointments. The platform provides a clean, modern web interface with a prominent Book Now button to simplify the reservation flow for users. Businesses use the platform to manage bookings and are charged a fee model (flat rate or per-booking revenue), integrating the service into their operations to attract and handle customers efficiently. What sets Placemakr apart is its broad market focus and easy-to-use design that works across many industries, rather than targeting a single niche. The goal is to streamline the booking process for both customers and businesses, helping venues and service providers attract more reservations and manage them smoothly.
Simplify's Take
What believers are saying
- Secured $65M funding from Highland Capital and Harbert for U.S. property expansions.
- Launched properties in Phoenix, Reno, San Antonio, Huntsville since 2024.
- Added W. Edward Walter, ex-ULI CEO, to board for scaling operations.
What critics are saying
- Wyndham rebrands Placemakr NoMa as Reside NoMa, diluting independent brand.
- Airbnb undercuts with cheaper furnished units, eroding Phoenix and Reno occupancy.
- Developers like GMH terminate pop-ups post-lease-up, stranding operations in 12-24 months.
What makes Placemakr unique
- Placemakr operates pop-up hotels in luxury apartments, de-risking developers' lease-up phase.
- Founded 2017 by Jason Fudin, rebranded from WhyHotel to add apartment-style stays.
- Flexes properties between multifamily residential and hospitality uses via tech platform.
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Funding
Total Funding
$188.9M
Above
Industry Average
Funded Over
4 Rounds
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
401(k) Retirement Plan
401(k) Company Match
Unlimited Paid Time Off
Phone/Internet Stipend
Stock Options
Performance Bonus
Growth & Insights and Company News
6 month growth
↓ -1%1 year growth
↑ 0%2 year growth
↑ 4%Placemakr launches first Arizona pop-up property. Placemakr has entered the Arizona market with the launch of a new pop-up property in downtown Phoenix. Developed by GMH, the property brings Placemakr's signature hospitality-meets-residential experience to a location surrounded by major business and entertainment hubs. The Phoenix pop-up features 120 units across studio, one-bedroom and two-bedroom units in a larger complex of 769 units. During this limited-time pop-up, guests can enjoy the property's full set of amenities, including the pool, outdoor terrace, fitness center and coworking spaces, while staying close to the Phoenix Convention Center, Footprint Center and Chase Field. "We're excited to be making our debut in Phoenix and continuing to grow across the Southwest," said Jason Fudin, CEO/cofounder, Placemakr. "It's a great market with a lot of energy, and this building gives us a chance to deliver the kind of flexible, hospitality-style experience our guests are looking for in a city that really blends business and leisure travel. GMH has a history of building amenity rich buildings near bustling university hubs and this project is just another example of their talented execution." This announcement marks the latest addition to Placemakr's growing portfolio, alongside other recent launches in San Antonio, Pittsburgh and Salt Lake City.
WASHINGTON, D.C. - Placemakr, a flexible-use hospitality and multifamily platform, today announced its entrance into the Arizona market with the launch of a new pop-up property in downtown Phoenix.
Placemakr has secured $65 million in funding from investors including Highland Capital Partners and Harbert Growth Partners. The funds will be used for property acquisitions and developer partnerships in the U.S. Timothy Franzen, former president of Graduate Hotels, joins as chief development officer. Placemakr, which rebranded from WhyHotel, has raised over $350 million to date and recently launched new properties in Nashville, TN, and Columbia, MD.
Placemakr Reno is the company's first in Nevada as it continues its national expansionWASHINGTON, May 15, 2025 /PRNewswire/ -- Placemakr , a flexible-use hospitality and multifamily operator, today announced the launch of its newest pop-up location in Reno, Nevada. Operating in partnership with Pacific Development & Bridge Investment Group and managed alongside Greystar, Placemakr Reno is the company's first expansion into the Silver State. The property is open for bookings now.Placemakr Reno will offer 66 apartment-style hotel suites with studio, one, and two-bedroom options available for booking. The property offers a laundry list of luxury amenities, including a 24-hour fitness center, meeting space, co-working spaces, a sophisticated Clubhouse, a resort-style heated pool and spa with Baja Lounge, an elevated rooftop lounge, multiple outdoor courtyards, an outdoor pet lounge, an assigned parking garage, a package room, a pet wash station, and more."It's been so exciting building out Placemakr's presence in the Western US over the past 12 months," said Jason Fudin, CEO and Co-founder of Placemakr. "Reno is the latest in that expansion and one that I'm particularly excited about. Reno punches way above its weight as a tourism destination and has seen meaningful investment from the business community in recent years, so being here helps spread the Placemakr brand to tons of new customers."Downtown Reno is an exciting metro area with vibrant nightlife and attractions
US: Flexible living operator Placemakr is debuting in Huntsville, Alabama, with the launch of Placemakr Huntsville at Anthem House.
Placemakr is Hiring for 11 Jobs on Simplify!
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About Placemakr
Industries
Consumer Software
Enterprise Software
Company Size
201-500
Company Stage
Late Stage VC
Total Funding
$188.9M
Headquarters
Washington DC, District of Columbia
Founded
2017
Placemakr is Hiring for 11 Jobs on Simplify!
Find jobs on Simplify and start your career today