Plaid

Plaid

Connects financial accounts to apps securely

About

Plaid simplifies financial data management for individuals and businesses by connecting various financial accounts to apps and services. Its main product is a set of APIs that allow developers to integrate financial data into their applications, enabling users to track spending, initiate payments, and access financial services all in one place. Plaid serves a wide range of clients, including app developers and financial institutions, and is used by popular apps like LendingTree and Square. Unlike many competitors, Plaid focuses on providing a comprehensive and scalable platform that supports various financial use cases, such as transactions and identity verification. The company's goal is to enhance the way users interact with their financial data, making it easier and more secure.

Company Stage

Series D

Employees

1,001-5,000

Industries

Fintech, Financial Services

Total Funding

$714.3M

Headquarters

San Francisco, California

Founded

2013


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Simplify's Take

What believers are saying

  • Plaid's revenue rose over 25% in 2024 despite a challenging fintech environment.
  • Plaid's identity verification product usage increased by 400% last year.
  • Plaid's strategic partnerships enhance its service offerings and market position.

What critics are saying

  • Increased competition from fintech companies could erode Plaid's market share.
  • Open banking regulations may increase Plaid's operational costs.
  • Partnerships with companies like PayPal could pose risks if they develop competing solutions.

What makes Plaid unique

  • Plaid offers seamless integration of financial data through robust APIs.
  • Plaid's platform supports a wide range of financial services and applications.
  • Plaid's strong presence in the US and Europe enhances its global reach.

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Growth & Insights
Headcount

6 month growth

0%

1 year growth

-1%

2 year growth

-5%

Benefits

We've got you covered: From medical, life, and 401ks, we’re here to support your physical, mental, and financial wellbeing.

Everyone is an owner: We want everyone to feel ownership over their work - literally, which is why we offer equity to full-time Plaids.

Vacation your way: We want to make sure you have time to meet your personal needs with unlimited PTO and two weeks of synchronous, company-wide vacation.

Grow your skills: Every Plaid is in control of their career development with our learning stipends, tools, and trainings.

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