P

Plaid

Connects financial accounts to apps and payments

Overview

Company Historically Provides H-1B Sponsorship

Plaid sells financial data and payment tools that businesses integrate into their apps and services. Its software lets people connect bank accounts and share selected information with financial products, while developers use APIs to retrieve account balances and transaction details. Businesses use this infrastructure to verify customers, assess borrowing capacity and move money between bank accounts, with tools that support financial apps, lenders and other organizations. Plaid charges business customers through account-based fees, subscriptions or fees for successful API requests, depending on the product and contract. Founded in 2013, Plaid is headquartered in San Francisco, California.

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About Plaid

Simplify's Rating
Why Plaid is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & AnalyticsEnterprise SoftwareFintech

Company Size

1,001-5,000

Company Stage

Late Stage VC

Total Funding

$1.3B

Headquarters

San Francisco, CA

Founded

2013

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Simplify's take

What believers are saying

  • Lending tests showed promise: Plaid's May 2026 report described eight-percentage-point lower delinquency without fewer approvals at one provider.
  • Parents receive practical support: Plaid lists daycare assistance alongside fertility and parental-leave benefits.
  • Customers provide a broad base: Plaid says over 9,000 financial services are built on its platform.

What critics are saying

  • Bank access carries negotiated terms: Plaid's JPMorganChase data-sharing agreement includes a pricing structure.
  • Bank links need upkeep: Plaid's login-required errors stop data retrieval until users repair credentials or account permissions.
  • Onboarding role requires office attendance: Plaid's San Francisco coordinator posting specifies three days weekly, Tuesday through Thursday.

What makes Plaid unique

  • Bank connections span markets: Plaid supports over 12,000 financial institutions across the US, Canada, UK and Europe.
  • Fraud signals span apps: Plaid Protect's model traces relationships between devices, identities and bank accounts.
  • Its beta covers selected ACH losses: Plaid's Guaranteed Payments absorbs approved payment losses and handles recovery.

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Funding

Total Funding

$1.3B

Above

Industry Average

Funded Over

6 Rounds

Late VC funding comparison data is currently unavailable. We're working to provide this information soon!
Late VC Funding Comparison Coming Soon

Benefits

  • We've got you covered: From medical, life, and 401ks, we're here to support your physical, mental, and financial wellbeing.
  • Everyone is an owner: We want everyone to feel ownership over their work - literally, which is why we offer equity to full-time Plaids.
  • Vacation your way: We want to make sure you have time to meet your personal needs with unlimited PTO and two weeks of synchronous, company-wide vacation.
  • Grow your skills: Every Plaid is in control of their career development with our learning stipends, tools, and trainings.

Growth & Insights and Company News

6 month growth

-1%

1 year growth

-5%

2 year growth

-4%
AI Finder Guru
Nov 5th, 2026
Anthropic launches Claude Personal Finance tool with Plaid bank account integration.

Anthropic launches Claude Personal Finance tool with Plaid bank account integration. Anthropic unveiled a new feature called "Personal Finance" for Claude on Thursday, aimed at helping users monitor their money. Through Plaid, users can link their bank and credit card accounts and then pose questions to Claude about their finances. According to Anthropic, access is read-only - Personal Finance cannot move, manage, or invest users' funds. By connecting Claude directly to bank and credit card accounts, Anthropic is casting its chatbot as a financial sidekick that helps people understand their spending and make sense of their money, rather than just dispensing generic advice. With this launch, Claude is trailing OpenAI's ChatGPT, which rolled out similar personal finance tools in May that likewise let users link financial accounts and ask questions ranging from spending patterns to long-term financial planning. "Claude gives you answers in everyday language, from your balances and transactions, and explains any term that's new to you," Anthropic wrote in a blog post. "Like the rest of Claude, Personal Finance has no ads or sponsored recommendations, and it doesn't offer credit cards, loans, or savings accounts of its own, so your money questions get a straight answer." For example, at month's end a user could ask Claude, "Where did my money go this month." The chatbot would then total spending across the connected accounts and categorize it - rent and utilities, food and drink, shopping, and so on. Users can dig deeper with follow-up questions like, "Is that more than usual." or "Anything else I'm missing." Anthropic says the tool does more than basic spending summaries: it analyzes transactions across linked accounts to flag potential problems such as duplicate charges, unexpected fees, and steadily rising bills. Users can also ask broader questions about their finances, such as whether they're spending more than they earn. The tool can explain financial concepts like APR (annual percentage rate) and provide calculations showing how much users have paid in interest over the past year. Naturally, some people will hesitate to link their financial accounts to an AI chatbot. Anthropic says Claude's access is confined to each connected bank's name, account name and type, the last four digits of the account number, balances, credit limits, and up to two years of transaction history. The company also notes that conversations users have with Claude in the Personal Finance hub aren't used to train its models. Personal Finance begins rolling out in beta this week to users on the Pro, Max, and Ultra plans in the U.S. The new tool's launch comes as Anthropic has been pushing Claude into new verticals - earlier this year, for instance, it launched Claude for Legal and Claude for Financial Services.

Content Lead
Oct 30th, 2026
Zest introduces a text-based AI concierge that finds restaurants and handles bookings.

Zest introduces a text-based AI concierge that finds restaurants and handles bookings. Restaurant discovery is moving beyond traditional mobile applications as artificial intelligence makes everyday decisions easier and faster. Zest, a restaurant discovery startup, is taking this approach further with a new AI-powered concierge that allows users to discover restaurants, explore dining options, and reserve tables directly through text messages. The newly introduced service is designed to simplify the process of deciding where to eat. Instead of opening an application, searching through restaurant listings, comparing reviews, and visiting separate booking platforms, users can communicate with Zest through a regular text conversation. The AI assistant handles recommendations and reservation requests within the same interaction. Turning text conversations into restaurant reservations. Zest's latest feature represents a growing trend in AI development, where intelligent assistants are becoming more capable of completing tasks rather than simply answering questions. The company believes that conversational interfaces could become an important way for consumers to interact with digital services. The AI concierge can recommend restaurants based on cuisine preferences, specific cravings, dining occasions, dietary requirements, and preferred neighborhoods. Users can also ask questions about individual restaurants, including expected crowd levels, available facilities, Wi-Fi access, and menu options. Beyond recommendations, the assistant can check restaurant availability and arrange reservations through established booking platforms such as OpenTable, Resy, and SevenRooms. This creates a more connected experience, allowing users to move from discovering a restaurant to securing a table without switching between multiple applications. Personalized suggestions based on real dining habits. One of Zest's key differentiators is its approach to understanding customer preferences. Rather than depending entirely on users manually entering their interests, the platform uses dining-related transaction information to develop a better picture of their restaurant habits. Through its integration with Plaid, a financial data connectivity provider, Zest can access relevant food and beverage transactions from connected financial accounts. The company uses this information to understand where users regularly spend money on dining and what types of restaurants they may prefer. This information helps the platform deliver recommendations that are more closely aligned with actual customer behavior. It can suggest restaurants in a user's hometown or provide relevant dining options when they travel to unfamiliar destinations. The company says its focus remains on food and beverage transactions when creating personalized restaurant recommendations. Group chats make dining decisions easier. Another interesting capability is the concierge's ability to participate in group text conversations. Choosing a restaurant with friends, family, or colleagues often involves comparing different preferences and spending time reaching a common decision. Zest aims to reduce this friction by considering the preferences of multiple participants and recommending restaurants that suit the group. Its built-in voting feature also allows participants to select their preferred options directly within the conversation. Once a decision is made, the AI assistant can proceed with checking availability and booking a table for the group. This makes the entire experience more convenient, particularly for people organizing dinners or social gatherings. A new revenue opportunity through ai-powered services. Zest was originally launched as a restaurant discovery platform and has secured $1.8 million in pre-seed funding from investors including Alexis Ohanian's 776 and Steve Jang's Kindred Ventures. With its move toward conversational AI, the startup is also exploring new ways to generate revenue. Restaurant reservations and future food-ordering capabilities are expected to become important commercial opportunities. By participating in transactions completed through connected services, the company could establish revenue streams beyond its original discovery-focused offering. The startup is also considering expanding its recommendation capabilities into other areas, including shopping and business discovery. The bigger picture: AI agents are becoming everyday assistants. Zest's latest development highlights how AI agents are changing the relationship between consumers and digital platforms. Instead of requiring people to navigate different applications and complete every step manually, conversational assistants are increasingly capable of managing entire workflows. For businesses, this shift creates opportunities to rethink customer engagement, service delivery, and digital experiences. Personalized recommendations, automated transactions, and conversational interactions could become important differentiators in an increasingly competitive digital environment. As AI technology continues to advance, the value of an intelligent assistant may depend less on how many questions it can answer and more on how effectively it can complete real-world tasks. Zest is bringing that concept to restaurant discovery, turning a simple text conversation into a complete dining experience.

Narmi
Oct 30th, 2026
Deliver faster account opening with Narmi and Plaid.

Deliver faster account opening with Narmi and Plaid. Applicants expect opening an account to feel as quick as signing up for any other app. Typing out a full application and then funding it with routing and account numbers is where many of them give up, especially on a phone. That's why Narmi partners with Plaid, using Layer for instant account onboarding. Oct 30, 2026 Product Marketing Specialist Remove the friction at the start. With Layer, an applicant enters their phone number. Plaid authenticates the device and uses real-time risk analysis to securely deliver the fastest user experience. For returning Plaid users, Layer pre-fills their name, address, date of birth, and SSN. They can review the details, edit anything that needs a change, and keep going. Everyone else continues to the standard form. This matters most on mobile, where roughly 70% of Narmi consumer account opening sessions take place. Regulatory guidance has also evolved to support pre-filled information during account opening. In August 2025, the FDIC clarified that banks can use pre-populated information in account opening, as long as customers can review, correct, and confirm it. While the guidance is not specific to Plaid Layer, it reinforces the broader regulatory acceptance of pre-filled account opening experiences. (ABA Banking Journal, 2025). Verifying a funding account in seconds. Once an account is linked, Narmi can use Auth to securely request the account and routing number from the bank, instead of applicants typing in information by hand, which cuts down on errors and delays. Narmi builds Plaid's API directly into the Narmi Grow flow, so community banks and credit unions can offer the speed their customers expect from leading fintechs. Two products, one smoother journey. Plaid Layer and Auth each take on a different point where applicants tend to stall. Layer handles the start: a phone number and a verification code that enables the applicant to link their account which provides their Identity information. Auth handles the finish: the account is verified in seconds to fund the new one, with no waiting on micro-deposits. Both options cut the effort an applicant has to put in, and together, they take someone from "I'd like to open an account" to a funded account in one sitting, on the device they're already holding. Why it matters for community banks and credit unions. For a community financial institution, every abandoned application is a deposit that never arrives. Layer and Auth go after the two moments where that money is most likely to slip away. Layer streamlines account opening by reducing manual data entry and enabling applicants to securely connect an existing bank account in seconds. Together, prefill and instant account verification help more applicants complete their applications and begin funding their new accounts within the same seamless experience, rather than days later. More completed applications and faster funding mean more funded accounts and more deposits on the books, with fewer support calls along the way. With Plaid Layer and Auth, community financial institutions can offer the same fast, modern onboarding as the largest banks, while keeping the trust and personal service of a local partner. Narmi is grateful to Plaid for building alongside Narmi. More insights. Dive into its blog for its thoughts on the industry, customer success stories and more. No items found.

CEFCU
Oct 28th, 2026
Manage external transfers faster with Plaid.

Manage external transfers faster with Plaid. October 28, 2026 Managing your money just got easier! CEFCU now partners with Plaid, a secure service that helps you quickly verify external financial banking accounts when setting up transfers. Instead of waiting days for micro deposits to confirm your account, Plaid can verify your information in just a few clicks, helping you start transferring money sooner. What is Plaid? Plaid is a secure service that helps confirm you own an external account when adding it for transfers. By securely verifying your account information, Plaid streamlines the setup process so you can move money between financial institutions more quickly and conveniently. Previously, connecting an external account for transfers required waiting for small trial deposits, known as micro deposits, to appear in your account over several days. With Plaid, account verification can be completed in hours or less. To add an external account using Plaid, simply login to CEFCU On-Line(R) or Mobile Banking, select Transfers and Payments from the drop down menu, then select Connect External Account. Follow the prompts to securely verify your external account. Once your account is verified, you'll be ready to transfer funds between your CEFCU account and your external financial institution. This partnership reflects its ongoing commitment to providing the tools that make managing your money simpler and more seamless. Try it out today!

Newswire
Oct 21st, 2026
Plaid CTO Will Robinson talks the 'next horizon' from Money20/20: NYSE Content update.

Plaid CTO Will Robinson talks the 'next horizon' from Money20/20: NYSE Content update. Oct 21, 2026, 08:55 ET NYSE issues a pre-market daily advisory direct from the trading floor. NEW YORK, Oct. 21, 2026 /CNW/ - The New York Stock Exchange (NYSE) provides a daily pre-market update directly from the NYSE Trading Floor. Access today's NYSE Pre-market update for market insights before trading begins. Kristen Scholer delivers the pre-market update on October 21st * Plaid CTO Will Robinson speaks to NYSE from Money20/20 USA * The next horizon is "making sense" of financial data, Robinson told Host J.D. Durkin. * Plaid is a private fintech, recently valued at $8 billion, with a business focus on connectivity, paired with intelligence. * Pineapple Financial rebrands to Pentiv * The move combines its established mortgage platform with a new intelligence model. * Pentiv says this marks the next phase of its evolution. * Acorns accesses Gen Z with Frich Deal * Financial wellness system Acorns announced on October 13 that it purchased Frich. * Frich called itself a financial education startup, reaching 1.6 million users. * Frich founders will join Acorns as Co-Leads of Education and Community. Opening Bell Simplify Asset Management, Inc. celebrates the Simplify Managed Futures ETF Closing Bell Credo AI rings in the era of trusted AI and celebrates its 5th Annual AI Trust Summit For market insights, IPO activity, and today's opening bell, download the NYSE TV App and check out the NYSE YouTube: TV.NYSE.com and YouTube.com/@NYSEofficial SOURCE New York Stock Exchange Joe Benarroch, [email protected], Head of Content, Media Partnerships, & Distribution

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