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Overview
PlanetArt operates a family of e-commerce sites that let people customize and purchase affordable, high-quality personalized products. Brands include Simply to Impress, Personal Creations, CafePress and FreePrints, offering cards, gifts, wall art, apparel and home décor. Users design by selecting a product, uploading photos or text, and using built-in templates and drag-and-drop tools to preview and arrange their creation before placing an order. PlanetArt then prints and ships the finished item to customers. The company differentiates itself through its portfolio of recognized brands, easy-to-use design tools, and global reach, enabling a wide range of personalized products from cards to apparel. Its goal is to help people express themselves and preserve memories by turning personal moments into tangible, shareable items at scale.
About PlanetArt
Industries
Consumer Software
Consumer Goods
Company Size
501-1,000
Company Stage
N/A
Total Funding
N/A
Headquarters
Calabasas, California
Founded
2010
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Simplify's Take
What believers are saying
- October 7, 2024 Simply to Impress app launch expands mobile holiday-card revenue.
- PlanetArt closed the Atlantic Park management buyout on June 30, 2025.
- June 2025 valuation at $175 million shows continued buyer appetite for the business.
What critics are saying
- FTC case filed March 15, 2022 imposes 20-year security oversight and breach notice duties.
- CafePress privacy failures and withheld commissions still stain PlanetArt's brand and trust.
- If personalized-product growth stalls, Atlantic Park backers face a narrow exit path.
What makes PlanetArt unique
- PlanetArt runs personalized gifting brands like Simply to Impress and PhotoCalendars.
- June 30, 2025 buyout keeps Roger Bloxberg and Todd Helfstein leading PlanetArt.
- PlanetArt sells through web and mobile apps across millions of customers worldwide.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
401(k) Company Match
Pet Insurance
Mental Health Benefits
Paid Vacation
Paid Sick Leave
Paid Holidays
Employee Product Discounts
Hybrid Work Options
Company News
CALABASAS, Calif., October 25, 2023 --( BUSINESS WIRE )-- PlanetArt, a pioneering force in personalized products, announced today that it has launched its new PhotoCalendars™ mobile app.
In March 2022, more than two years after CafePress reported the February 2019 data breach, the U.S. Federal Trade Commission (FTC) announced enforcement action against both Residual Pumpkin and PlanetArt, alleging that each of them had violated the Federal Trade Commission Act by engaging in unfair or deceptive acts or practices regarding the handling of personal information of CafePress consumers and shopkeepers.
PlanetArt is Hiring for 15 Jobs on Simplify!
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About PlanetArt
Industries
Consumer Software
Consumer Goods
Company Size
501-1,000
Company Stage
N/A
Total Funding
N/A
Headquarters
Calabasas, California
Founded
2010
PlanetArt is Hiring for 15 Jobs on Simplify!
Find jobs on Simplify and start your career today