Overview

Playco creates instant, no-download games that run inside social and messaging apps using a proprietary web browser streaming game engine. Games launch with a single click or link and run in-browser without installing, enabling cross-platform multiplayer in platforms like Facebook, Snapchat, LINE, and Viber. The company differentiates itself through founders' experience from Zynga and HTML5 tech and by delivering an engine that embeds instant, browser-based multiplayer games inside existing social apps to build a new instant-social-gaming category. Its goal is to grow a broad, easy-to-access market for social, instant-play games, monetized via freemium in-game purchases and opt-in advertising through partnerships with major social platforms.