Playlist appoints two industry veterans to drive enterprise growth. Published: October 21, 2026 1/3 free articles used this month. Shannon Tracey and Mollie Navarro will help expand the fitness and wellness-focused technology company's enterprise business across its Mindbody and Kite brands Playlist has appointed two fitness industry veterans to leadership roles focused on expanding its enterprise software business, as the company looks to strengthen its relationships with major fitness and wellness operators. Shannon Tracey, Playlist's new vice president of enterprise strategy and growth, will lead new business development for global enterprise clients and help shape the go-to-market strategy for Playlist's Mindbody and Kite brands. Tracey was formerly vice president of sales and marketing at boutique fitness software provider Xplor Mariana Tek. Meanwhile, Mollie Navarro, vice president of enterprise, North America, will oversee existing enterprise partnerships across North America for both brands, focusing on strengthening relationships with large fitness and wellness operators. Navarro was most recently vice president of customer experience at Xplor. The appointments come as Playlist invests further in its enterprise software offerings, including Kite, its AI-powered platform designed to help fitness and wellness businesses streamline operations and drive growth. Tracey, who has worked in the fitness industry since 2008, said Playlist's recent investments in AI and its broader growth ambitions helped convince her to join the company. "AI is going to create a real divide in our industry between companies that are shaping the future and those trying to keep up with it," Tracey said. "It's going to take significant investment, the right talent, and building things that actually move the needle." Navarro emphasized the importance of maintaining strong relationships with operators as fitness technology continues to evolve. "My approach has always been that to help businesses succeed and grow, the relationship between a technology company and its clients needs to be a true partnership," she said. The leadership additions also come on the heels of Playlist's recently announced merger agreement with EGYM, a deal that will combine Playlist's fitness and wellness software portfolio including Mindbody and ClassPass with EGYM's connected fitness equipment and corporate wellness businesses. The transaction valued the combined company at approximately $7.5 billion and included $785 million in new equity investment, positioning the combined business as a major player in the global fitness technology market.

Playlist launches AI analytics suite for fitness & wellness operators. Published: September 22, 2026 1/3 free articles used this month. AI Insights will use data from more than 110,000 venues to help operators benchmark performance, predict client churn and forecast revenue Playlist is turning the massive amount of data flowing through its fitness and wellness software ecosystem into an AI-powered business intelligence tool. The parent company of Mindbody, ClassPass, EGYM, Booker and Kite has launched AI Insights, a suite of analytics tools designed to help fitness and wellness operators understand business performance, identify clients at risk of leaving and forecast revenue. Available first to Mindbody customers, AI Insights will also allow operators to compare their performance against similar businesses by category and region, with benchmarks set to be informed by anonymized data from more than 110,000 venues across Playlist's portfolio. That scale could give Playlist an advantage as fitness software companies race to bring increasingly sophisticated AI tools to operators, particularly independent studios that don't have their own data science teams. "Every operator in this industry has been told AI is going to change their business, but a solo owner shouldn't need a data team to understand how," Playlist chief product officer Jess Huang said. "AI Insights helps every business owner make sense of the numbers and name their next move." AI Insights includes weekly plain-language summaries breaking down metrics such as sales and utilization, including revenue by class and service type. Its Comparative Analytics feature allows operators to measure sales, visits, members, classes and appointments against a customizable group of similar businesses. The feature is currently available to Mindbody Accelerate and Ultimate customers. Playlist is also using machine learning to identify clients most likely to churn - and estimate the revenue an operator could lose if they do - as well as customers likely to become high-value regulars. Those groups can then be targeted through Attentive, the SMS and email marketing platform integrated with Mindbody. Playlist says Mindbody customers using its Clients at Risk feature have seen a 19% higher client rebooking rate than businesses that don't use it. A Forecasted Revenue dashboard, currently in beta for select U.S. studios, projects where monthly revenue is likely to land and indicates whether a business is tracking below, at or above expectations. Playlist says businesses using its new analytics features have so far generated an average of $1,400 more in monthly gross merchandise value than comparable businesses not using them. Mindbody is also testing an AI Assistant that lets operators query their business data in plain language. An owner could, for example, ask which memberships are nearing expiration and be taken directly to a dashboard containing the relevant information. The combination moves Playlist closer to giving independent operators access to the type of predictive analytics and benchmarking capabilities historically associated with larger fitness companies. "Playlist is uniquely positioned to do this because of the huge number of fitness and wellness locations informing our competitive dataset," Huang said. "With these new features, we're putting that data to work in a way the businesses we serve can actually use." AI Insights is Playlist's third major AI-powered product launch since July as the company rapidly builds out the technology shared across its portfolio. Playlist launched AI Concierge this summer, giving operators a 24/7 virtual front desk capable of handling calls, answering customer questions and booking appointments using an operator's existing business data. That was followed in August by Customized Websites, which uses AI to create and maintain websites for Mindbody and Booker customers, with scheduling, pricing and booking functionality built directly into the sites. AI Insights shifts Playlist's focus toward the back end of the business, using AI to help operators make decisions based on the data those customer-facing tools and its broader software ecosystem generate.