Plenty®

Plenty®

Indoor vertical farming for fresh produce

About Plenty®

Simplify's Rating
Why Plenty® is rated
A-
Rated A on Competitive Edge
Rated B on Growth Potential
Rated A on Differentiation

Industries

Food & Agriculture

Company Size

201-500

Company Stage

Series E

Total Funding

$941M

Headquarters

South San Francisco, California

Founded

2013

Overview

Plenty is involved in indoor vertical farming, which allows for the growth of fresh produce in controlled environments. By stacking plants vertically, Plenty can maximize space and produce crops throughout the year, independent of weather conditions. This method uses less water and avoids harmful pesticides and GMOs, making it a sustainable alternative to traditional farming. The company sells its produce to grocery stores, restaurants, and directly to consumers who value high-quality and sustainable food options. Unlike many competitors, Plenty's focus on advanced farming techniques enables it to maintain a consistent supply of premium fruits and vegetables, which helps it command higher prices. The goal of Plenty is to transform food production by providing a reliable source of nutritious and environmentally friendly produce.

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Simplify's Take

What believers are saying

  • Partnership with 7-Eleven enhances brand visibility and consumer trust in sustainability.
  • Joint venture in GCC opens new markets and reduces reliance on imports.
  • Wyoming research center positions Plenty as a leader in agricultural innovation.

What critics are saying

  • Bankruptcy filing may affect investor confidence and future funding opportunities.
  • Increased competition from companies like Oishii in the strawberry market.
  • Dependence on strategic partnerships could pose risks if expectations aren't met.

What makes Plenty® unique

  • Plenty uses vertical farming to maximize space and reduce resource usage.
  • The company offers pesticide-free, GMO-free produce with year-round availability.
  • Plenty's focus on premium quality allows it to command higher prices.

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Funding

Total Funding

$941M

Above

Industry Average

Funded Over

6 Rounds

Notable Investors:
Series E funding typically includes additional rounds after Series D if the company needs more capital. The business is usually stable, and these rounds are typically used for further expansion or to address market challenges.
Series E Funding Comparison
Above Average

Industry standards

$100M
$250M
Reddit
$400M
Plenty®
$1250M
Epic Games
$1500M
Airbnb

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

3%

2 year growth

5%
AgFunder News
Mar 27th, 2025
The Week in AgriFoodTech: Biologicals OG Vestaron raises $20m, Grow Indigo secures $10m

Meanwhile vertical farming company Plenty filed for bankruptcy after raising nearly $1 billion, and Brazilian group JBS acquired The Vegetarian Butcher from Unilever.

Tech in Asia
Mar 25th, 2025
Bezos-backed vertical farming firm Plenty files for bankruptcy

As part of its restructuring plan, Plenty will focus on its strawberry farm in Virginia and its plant science research and development center in Wyoming.

Georgia Digital News
Mar 24th, 2025
Vertical farming company Plenty files for bankruptcy after raising nearly $1B

Since its 2014 inception, South San Francisco-based Plenty has raised nearly $1 billion in funding from a variety of investors, including SoftBank Investment Advisers, Walmart, Bezos Expeditions, and Jeff Bezos as an angel investor.

PR Newswire
Mar 23rd, 2025
PLENTY UNDERTAKES RESTRUCTURING PROCESS TO SUPPORT FOCUS ON PREMIUM STRAWBERRY MARKET

/PRNewswire/ -- Plenty Unlimited Inc. ("Plenty" or the "Company"), an innovative agricultural technology company with a unique indoor vertical farming...

AgFunder News
Feb 13th, 2025
Progress Report: Where Are Vertical Farming’S Biggest Leafy Green Growers Now?

In many ways, onetime unicorn Plenty’s highly publicized 90% valuation slash in January felt like the end of a long, drawn-out death sentence for large-scale vertical farms growing leafy greens. But was it actually?. Events from the last couple years would suggest as much, with companies that had raised hundreds of millions ceasing operations, declaring insolvency and the like. Apart from Oishii, which grows strawberries, not a single vertical farming company raised north of $100 million in 2024. The highest funding figure for a leafy greens grower in that year was $59.5 million raised by Vertical Harvest

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