Plenty®

Plenty®

Indoor vertical farming for fresh produce

About Plenty®

Simplify's Rating
Why Plenty® is rated
A-
Rated A on Competitive Edge
Rated B on Growth Potential
Rated A on Rating Differentiation

Industries

Food & Agriculture

Company Size

201-500

Company Stage

Series E

Total Funding

$915.3M

Headquarters

South San Francisco, California

Founded

2013

Overview

Plenty is involved in indoor vertical farming, which allows for the growth of fresh produce in controlled environments. By stacking plants vertically, Plenty can maximize space and produce crops throughout the year, independent of weather conditions. This method uses less water and avoids harmful pesticides and GMOs, making it a sustainable alternative to traditional farming. The company primarily sells its produce to grocery stores, restaurants, and directly to consumers who value high-quality and sustainable food options. Unlike many competitors, Plenty's focus on advanced farming techniques enables it to provide a consistent supply of premium fruits and vegetables, which helps it maintain a strong brand reputation and attract loyal customers. The goal of Plenty is to transform food production by offering a reliable source of nutritious food while promoting sustainability and efficiency in agriculture.

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Simplify's Take

What believers are saying

  • Partnership with 7-Eleven expands market reach across California with sustainable produce.
  • Joint venture in GCC with Mawarid aims to grow 2 million kg of strawberries annually.
  • Wyoming R&D facility will be the largest vertical farming research center globally by 2025.

What critics are saying

  • Valuation slash in January 2024 indicates financial instability in the vertical farming sector.
  • Heavy reliance on partnerships like Driscoll's could pose risks if partnerships dissolve.
  • Significant investment in Abu Dhabi farm may strain Plenty's financial resources.

What makes Plenty® unique

  • Plenty uses vertical farming to maximize space and reduce water usage by 90%.
  • Their produce is pesticide-free and GMO-free, ensuring high-quality and safe consumption.
  • Plenty's year-round production offers consistent supply regardless of external weather conditions.

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Funding

Total Funding

$915.3M

Above

Industry Average

Funded Over

6 Rounds

Notable Investors:
Series E funding typically includes additional rounds after Series D if the company needs more capital. The business is usually stable, and these rounds are typically used for further expansion or to address market challenges.
Series E Funding Comparison
Above Average

Industry standards

$100M
$250M
Reddit
$400M
Plenty®
$1250M
Epic Games
$1500M
Airbnb

Growth & Insights and Company News

Headcount

6 month growth

6%

1 year growth

2%

2 year growth

5%
AgFunder News
Feb 13th, 2025
Progress Report: Where Are Vertical Farming’S Biggest Leafy Green Growers Now?

In many ways, onetime unicorn Plenty’s highly publicized 90% valuation slash in January felt like the end of a long, drawn-out death sentence for large-scale vertical farms growing leafy greens. But was it actually?. Events from the last couple years would suggest as much, with companies that had raised hundreds of millions ceasing operations, declaring insolvency and the like. Apart from Oishii, which grows strawberries, not a single vertical farming company raised north of $100 million in 2024. The highest funding figure for a leafy greens grower in that year was $59.5 million raised by Vertical Harvest

PR Newswire
Aug 27th, 2024
7-Eleven And Indoor Vertical Farm Plenty Expand Sustainable Offerings In Fresh Produce

IRVING, Texas, Aug. 22, 2024 /PRNewswire/ -- Today, 7-Eleven, Inc., announced a new venture with Plenty Unlimited Inc., an innovative leader in indoor vertical farming, to further its commitment to sustainability through the availability of fresh, sustainably grown produce in 7-Eleven® locations throughout California.This is a significant step for 7-Eleven in providing customers with high-quality, locally grown produce that meets rigorous sustainability standards. Plenty's industry-leading indoor vertical farming technology not only creates fresh produce that can be harvested with peak-season flavor year-round but also champions efficiency and environmental stewardship. Their certified pesticide-free leafy greens use just 1% of the land typically required by traditional farms to achieve yields up to 350 times greater per acre. Plenty's innovative approach also significantly reduces water usage by up to 90% compared to traditional farming, employing only a fraction of the water per kilogram of leafy greens produced."We are thrilled to introduce Plenty to our salad offerings and bring their innovative and sustainable approach to fresh produce to our customers," said Marissa Jarratt, Chief Marketing and Sustainability Officer at 7-Eleven. "As part of 7-Eleven's Good Made Easy approach, we are continuing to find opportunities to offer products that not only meet our customers' expectations for quality and convenience but also contribute positively to environmental sustainability at scale."7-Eleven will offer lettuce from Plenty's Compton, California indoor farm in salads sold at 1,300 stores across California

PR Newswire
Jul 18th, 2024
Plenty And Mawarid Launch Regional Partnership To Grow Fresh Produce In Gcc

First joint vertical farm underway in Abu Dhabi, slated to bring strawberries to market in 2026ABU DHABI, UAE, July 18, 2024 /PRNewswire/ -- Today, Plenty Unlimited Inc. ("Plenty") and Mawarid Holding Investment ("Mawarid")—a subsidiary of Alpha Dhabi Holding, a major publicly listed company on the Abu Dhabi Securities Exchange (ADX)—announced they have entered into an exclusive, multi-year, region-wide partnership to bring locally grown fresh produce to countries across the Gulf Cooperation Council (GCC). The joint venture Plenty and Mawarid have formed will invest more than AED500 million (US$130 million) into the partnership's first project in the GCC – an indoor vertical farm in Abu Dhabi, designed to grow more than 2 million kilograms of strawberries annually. The joint venture plans to develop up to five farms in the next five years, which would require investing up to AED2.5 billion (US$680 million) and bring thousands of direct and indirect employment opportunities to the region.The Abu Dhabi farm will develop a year-round supply of berries with peak-season flavor for both the local UAE market and export to other GCC countries, replacing air freight and reducing food miles compared to current imports. The farm's complete production of strawberries is already pre-committed to Plenty partner and global premium berry leader Driscoll's, which will also contribute its proprietary genetics, global brand and extensive market experience."As part of our strategy to delight berry consumers around the world, we are excited to partner with Plenty and Mawarid on this pioneering project," said Soren Bjorn, CEO of Driscoll's. "The Gulf region and the United Arab Emirates specifically have long been great markets for Driscoll's, and this project will help ensure we can meet the demands of consumers in this market into the future."The new farm will be the world's first commercial-scale vertical strawberry farm outside of North America, following the opening of Plenty's first strawberry farm in Virginia later this year – also in partnership with Driscoll's

PR Newswire
Nov 10th, 2023
Plenty Hires Vp Of Plant Science And Architecture Firm To Advance Development Of World'S Largest Vertical Farming Research Center

Wyoming facility – which will double Plenty's R&D space – enters next phase, progresses toward 2025 openingLARAMIE, Wyo., Nov. 10, 2023 /PRNewswire/ -- Today, Plenty Unlimited Inc. announced significant updates supporting the development of its new R&D facility, which will be the largest and most technologically advanced indoor vertical farming research center in the world. Following the announcement of the project earlier this year, made possible by Wyoming's largest economic development grant ever given, the project steering committee has achieved its first major milestone, selecting MOA Architecture as the architecture and engineering (A&E) firm. Plenty is also adding top talent to its Laramie leadership team – Sasha Preuss has joined the company as its Vice President of Plant Science. Building on decades of experience heading up biology and biotech programs and labs for some of the world's largest agriculture companies, including Bayer and Monsanto, Sasha is now leading Plenty's team of more than 75 scientists in scaling up the company's R&D work."What drew me to Plenty was not just the company's leading technology and runway for innovation and scale, but the genuine passion of everyone on the team to find actionable solutions for one of today's most important, global issues: feeding people," said Sasha Preuss, Plenty Vice President of Plant Science

Income Investors
Oct 10th, 2023
6.2%-Yielding Realty Income Corp Stock Hikes Dividend for 122 Straight Months

Plenty Unlimited, which supplies leading grocery retailers on the West Coast, also plans to expand its footprint in California.

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