Podean acquires Social Commerce Club to lead Social Commerce at full-funnel scale. Social commerce is reshaping global retail faster than any channel before it. TikTok Shop surged to an estimated $15.8 billion in U.S. ecommerce sales by the end of 2025 and is on track to reach $23.4 billion by the close of 2026. In the UK, TikTok is the fastest-growing ecommerce channel, posting 180 percent year-over-year revenue growth. For brands trying to compete, the question is no longer whether to invest in social commerce - it's who to trust with it. Podean's answer: Social Commerce Club. Podean, the world's leading independent global marketplace agency, has acquired Social Commerce Club (SCC) - TikTok's Platinum Partner and 2026 TikTok Shop Partner of the Year in Fashion. The acquisition adds best-in-class TikTok Shop execution, a proprietary creator network, and integrated commerce technology to Podean's global platform, completing social commerce as a core pillar of Podean's full-funnel offering. Who is Social Commerce Club? Founded in 2024, Social Commerce Club is one of the most recognized TikTok Shop agencies worldwide. SCC holds Platinum Partner status - one of the only agencies globally to have achieved it - and was named 2026 TikTok Shop Partner of the Year in Fashion. But the accolades only tell part of the story. SCC delivers end-to-end TikTok Shop setup, creator-led sales execution, and on-platform media buying, with DTC performance marketing capabilities increasingly integrated into a Unified Commerce offering. At the core of SCC's model is a tiered creator network - spanning thousands of micro and nano creators, with a curated VIP community of roughly 500 high-performing creators who have delivered proven results for SCC brands. That network has driven $4 million in monthly GMV for clients. The results speak for themselves. HeyDude achieved 185% year-over-year growth in TikTok Shop GMV in Q1 2026. Hanes delivered between 3.5x and 5.5x ROAS in its first few months on the platform. Portland Leather Goods reached $1 million in GMV in its first month on TikTok Shop. These are not outliers - they are the product of a model that combines sampling programs, tiered creator incentive structures, and blitz campaign execution to drive real, measurable commerce outcomes. The technology behind the results SCC's proprietary platform, Halo, is a marketing intelligence tool built specifically for ecommerce brands operating across multiple sales and advertising channels. Halo consolidates live data from Amazon, Shopify, TikTok Ads and Shop, Facebook Ads, Google Ads, Pinterest Ads, and Klaviyo into a single view - surfacing what is actually working, rather than simply reporting activity. Users can ask questions about their data in plain English and receive real-time answers without needing an analyst. Halo's capabilities will be integrated directly into Purvey.ai, Podean's proprietary analytics platform. Together, they give brands a unified intelligence layer across their entire commerce footprint - from TikTok Shop to Amazon to Walmart and beyond. What this means for brands For Podean clients, the value is concrete. Social Commerce Club's creator-led execution model connects directly to Podean's global marketplace infrastructure. A creative angle that drives velocity on TikTok Shop can now be tracked, optimized, and scaled across Amazon, Walmart, and 110 other marketplaces - with data that shows exactly where it is working. Podean was already one of TikTok Shop's largest agency partners and among the first to achieve the platform's highest level of accreditation. With SCC's Platinum Partner status, Partner of the Year recognition, and direct relationships with TikTok Shop's product and innovation teams, Podean clients now have access to every relevant Alpha and Beta the platform offers - and a direct line into its innovation pipeline. Parker Kump, SCC's CEO, will lead Podean's LiveCraft division under the SCC brand. Jordan West, SCC's President and one of the most recognized voices in social commerce, will join Podean's leadership team and continue his role as a thought leader in the space, including his widely followed podcast, The Unofficial TikTok Shop Podcast. The full funnel, complete Social commerce is no longer a channel brands can afford to treat as experimental. It is where discovery happens, where creators drive purchase decisions, and where the line between content and commerce has effectively disappeared. Podean has been building toward full-funnel marketplace leadership for years. This acquisition completes that picture. Unlocking social commerce at full-funnel scale. FAQ Who is Social Commerce Club? Social Commerce Club is a leading TikTok Shop agency, TikTok Platinum Partner, and 2026 TikTok Shop Partner of the Year in Fashion, specializing in creator-led sales execution, TikTok Shop setup and management, and on-platform media buying. Why did Podean acquire Social Commerce Club? The acquisition strengthens Podean's social commerce capabilities and completes social commerce as a core pillar of Podean's full-funnel marketplace platform, giving brands access to best-in-class TikTok Shop execution alongside Podean's global marketplace infrastructure. What is TikTok Shop's Platinum Partner status? Platinum Partner is TikTok Shop's highest level of agency accreditation. Social Commerce Club is one of the only agencies globally to hold this designation. What is the Halo platform? Halo is Social Commerce Club's proprietary marketing intelligence platform. It consolidates data across Amazon, Shopify, TikTok, Meta, Google, Pinterest, and Klaviyo to surface actionable insights across channels. Halo will be integrated into Podean's Purvey.ai platform. How big is TikTok Shop? TikTok Shop reached an estimated $15.8 billion in U.S. ecommerce sales by the end of 2025 and is projected to reach $23.4 billion by the end of 2026, making it one of the fastest-growing commerce channels in the world.

Podean expands AI and marketplace technology leadership with appointment of Sarang Fegde as CTO and board member. Strengthening the Core: two new platforms, a unified technology team, and a CTO built for what comes next. Podean, the world's largest independent marketplace focused growth partner, today announced the appointment of serial tech entrepreneur and former Amazon executive, Sarang Fegde, as Chief Technology Officer and member of the Board of Directors. The announcement accompanies Podean's acquisition of Sarang's technology ventures, Optimizeads.ai and HypeLinks, the fifth in nine months, further accelerating Podean's investment in AI, retail media innovation, and marketplace technology infrastructure. As part of the acquisition, Sarang's engineering and development team will join Podean's global technology organization. Strengthening the Core This is not a hire made to fill a seat. Sarang joins Podean with two platforms in hand, each solving a distinct and stubborn problem in marketplace commerce. Together with Podean's existing technology ecosystem, they form the foundation of something significantly more powerful. Podean's technology ecosystem now includes: - Purvey.ai: The foundational system merging Commerce Canal and Podean's legacy tools that include deep retail and profit analytics, advertising reporting, content reporting, forecasting, and scenario planning - Streamline: The advanced performance suite from Ad Advance that includes Sponsored Ads, DSP management, and Avatar audience profiling - Amerge View and Amerge Engine: The sophisticated analytics and bidding technology from Amerge - Optimizeads.ai: Marketplace intelligence platform with AI native retail media measurement and automation - HypeLinks: Social-to-commerce solution designed to bridge the gap between social media engagement and direct marketplace conversion Together, these systems form the foundation of Podean's next-generation marketplace optimization platform, designed to support full-funnel retail media management, operational efficiency, and advanced social commerce measurement. APEX: The Team Behind the Platform The newly unified technology organization will operate as APEX (AI, Product and Engineering Excellence Team), representing the peak of innovation across engineering, product, and AI. With 26 expert team members now united under APEX, Podean is building the industry's leading platform for driving brand growth. A Proven Technology and Commerce Leader Sarang Fegde is a serial tech entrepreneur who brings a unique blend of expertise across technology, retail media measurement, ecommerce, and CPG. At Amazon, he led initiatives across Amazon Local, Amazon Retail, Prime Video, and Amazon Advertising, working in data analytics, marketplace management, consumer insights, marketing measurement, and strategic partnerships. After Amazon, Sarang founded DemandHelm, a retail media automation and measurement platform, which was acquired by a fast-growing, venture-backed CPG company, where he subsequently served as CTO, leading technology and retail media initiatives. Most recently, he founded Optimizeads.ai and HypeLinks, focused on AI workflows for marketplace optimization and social commerce innovation. Executive Commentary "I admire Podean's rapid growth and their unwavering commitment to driving brand success and business performance," said Sarang Fegde. "The opportunity to combine AI, deep marketplace data, and powerful retail media tools into a unified platform is incredibly exciting. I am thrilled to join Podean and help shape the future of marketplace growth." "Our strategy has always been rooted in having the strongest team members in the industry, enabled by cutting-edge technology and AI," said Travis Johnson, CEO of Podean. "Sarang brings world-class marketplace expertise, entrepreneurial energy, and a strong vision for the future of AI-enabled commerce technology. We're excited to welcome him to Podean's leadership team and board."

Catalog Analyst. Posted 15 hours ago Podean is a leading marketplace agency helping brands accelerate growth across Amazon, Walmart, Target, TikTok Shop, and other digital commerce platforms. We combine strategic expertise, data-driven insights, and creative innovation to deliver measurable business outcomes for our clients. As a Mark Podean is a leading marketplace agency helping brands accelerate growth across Amazon, Walmart, Target, TikTok Shop, and other digital commerce platforms. We combine strategic expertise, data-driven insights, and creative innovation to deliver measurable business outcomes for our clients. As a Marketplace Catalog Analyst, you will be responsible for creating, curating, and optimizing the global catalog, ensuring consistency, accuracy, and relevance across all platforms. You will work closely with internal stakeholders, track content performance, and implement strategic improvements to enhance brand visibility, drive conversions, and maximize audience engagement. What You'll Do * Work with the Podean Listing tool to fill marketplace templates * Fulfill the images requirement for each marketplace using (Salsify and Malibu) * Ensure compliance with platform policies and best practices What We're Looking For * 2-3 years of catalog experience in Liverpool, Amazon, and/or Mercado Libre * Strong understanding of e-commerce business models and a passion for online retail * Ability to independently prioritize tasks and manage multiple projects efficiently * Advanced Excel proficiency, including data analysis and formula application * Exceptional attention to detail and a highly organized approach to work * Strong analytical skills, with the ability to interpret data and optimize marketplace strategies * Excellent teamwork and collaboration skills in a fast-paced environment * Resume and application must be submitted in English - strong written English communication is essential for this role Why Join Podean? Podean is proud to be recognized as one of Digiday's Best Employers for Remote Employees. We combine the energy of a fast-growing global agency with the balance and trust of a remote-first culture. You'll join a globally connected, award-winning team that values: * | Competitive compensation aligned to experience and market benchmarks * | Remote-first flexibility - work from anywhere, with trust and autonomy * | Global collaboration - working with experts across regions and time zones * | Career growth and development - opportunities to evolve as we scale * | 5-Year Sabbatical + Travel Stipend - After your 5-year anniversary, take a fully paid month-long sabbatical, plus a travel reimbursement to make your experience restorative and inspiring * | Positive-energy culture - grounded in respect, inclusion, and accountability * | Meaningful impact helping some of the world's most progressive brands grow Note for Applicants: This is a remote role based in Brazil. As our team operates globally and all client communication is conducted in English, please ensure your resume and any supporting materials are submitted in English. Podean. Jobs posted: 3 About the job. * Posted on 15 hours ago * Apply before Jun 25th, 2026 * Job type Full-Time * Category All Other Remote * Region Anywhere in the World * Skills Ecommerce Web Development Ecommerce Management No forms. Just smart, optimized applications. Boost your chances of landing this role Stand out with expert-led courses tailored to the skills employers require. Finance & Quantitative Modeling for Analysts Sustainability Analyst Fundamentals Pass Your Data Analyst Technical Interviews with Confidence BI Essentials for Finance Analysts (Tableau Edition)