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Overview
Pogo is a consumer fintech app that links users’ bank cards to automatically earn rewards and refunds on bank fees, with receipts captured to accumulate points that can be cashed out instantly to PayPal. The app runs in the background after card connection, using purchases, location-based rewards, and quick surveys to generate points, while charging a small service fee for the service. It stands out by delivering a hands-off experience and instant PayPal payouts, plus a mix of rewards and surveys that keeps users engaged. The goal is to help people save money and get more value from everyday spending without extra effort.
About Pogo
Industries
Consumer Software
Fintech
Financial Services
Company Size
201-500
Company Stage
Seed
Total Funding
$27.1M
Headquarters
New York City, New York
Founded
2020
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Simplify's Take
What believers are saying
- Pogo raised $32 million by June 2026, backing enterprise expansion.
- June 2026 launch added AI-moderated interviews, quant surveys, and rapid insights.
- Newsweek rated Pogo the top U.S. loyalty app for two straight years.
What critics are saying
- BBB logged 33 complaints in three years, signaling trust and support problems.
- Privacy disclosures cover transactions, receipts, app usage, and location, raising regulatory scrutiny.
- If brands doubt data consent or quality, Pogo's B2B pivot collapses quickly.
What makes Pogo unique
- Pogo's June 2026 AI researcher targets purchase-verified buyers, not survey fraud.
- It spans 3 million opted-in users and $470 billion in observed transactions.
- SKU-level transaction data enables brands to reach recent buyers and competitor switchers.
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Funding
Total Funding
$27.1M
Above
Industry Average
Funded Over
2 Rounds
Industry standards
Benefits
Unlimited Paid Time Off
Paid Vacation
Flexible Work Hours
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↑ 2%2 year growth
↑ 5%Pogo has launched an AI research platform connecting brands with purchase-verified buyers and announced $32 million in total funding from investors including Josh Buckley, Mantis, 20VC and Village Global. Founded in 2020, Pogo operates a consumer app with three million opted-in US users, providing visibility into one in every 150 US shopping trips across $470 billion in transaction value. The platform uses AI to conduct thousands of moderated video interviews simultaneously with verified buyers, delivering insights within hours. The company addresses fraud issues in traditional consumer research by verifying respondents through observed transaction data at SKU level. Brands can target specific audiences, such as recent product purchasers or customers who switched to competitors. Users earn money by sharing transaction data, receipts, app usage and location information. Newsweek has rated Pogo the top US loyalty app for two consecutive years.
April 1 (Tuesday) Pogo is hosting a Community Health Data Walk from 10 a.m..
Pogo just released an app that helps users find opportunities in their regular purchases and financial decisions while also giving them the option to be compensated for their data.
Pogo, a NY-based financial app that uncovers new ways to earn money and save, raised $14.8M in seed funding. This includes a $12.3M seed round led by Josh Buckley’s Buckley Ventures and a previously unannounced $2.5M pre-seed round. Other backers include Slow Ventures, Village Global, Harry Stebbing’s 20VC, MrBeast’s Night Ventures, Hyper, Shrug, the founders of Honey, Carta, Front, Rent the Runway, the CXOs of Stripe and Adobe, and creators like The Chainsmokers, Ryan Tedder, Lenny Rachitsky, and more
Pogo is Hiring for 7 Jobs on Simplify!
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About Pogo
Industries
Consumer Software
Fintech
Financial Services
Company Size
201-500
Company Stage
Seed
Total Funding
$27.1M
Headquarters
New York City, New York
Founded
2020
Pogo is Hiring for 7 Jobs on Simplify!
Find jobs on Simplify and start your career today