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Point of Rental

Property and rental management software

Overview

Point of Rental provides rental and inventory management software for property and rental businesses. Its cloud-based SaaS platform helps manage inventory tracking, rental management, and customer relationships across multiple versions, including Rental Essentials for growing businesses and Point of Rental One for mobile access to customers, inventory, reservations, and invoices. The product works by offering scalable software hosted in the cloud with a mobile app, plus remote support via tools like TeamViewer to assist customers. The company differentiates itself through more than 40 years in the industry, a global client base of over 5,000 businesses, and tailored solutions for different business sizes, allowing users to streamline operations from inventory to CRM. The goal is to help businesses streamline rental and property management processes, scale efficiently, and improve customer service.

Significant Headcount Growth

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About Point of Rental

Simplify's Rating
Why Point of Rental is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & AnalyticsEnterprise Software

Company Size

201-500

Company Stage

N/A

Total Funding

N/A

Headquarters

Fort Worth, TX

Founded

1983

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Simplify's take

What believers are saying

  • Accel-KKR invested on October 5, 2026, adding capital and operating expertise.
  • Point of Rental launched Rental Intelligence Suite on March 12, 2026, and kept shipping features.
  • October 28, 2026 POR One updates added mobile quoting and AI note cleanup.

What critics are saying

  • Booqable, Rentman, and EZRentOut undercut Point of Rental on price and ease-of-use.
  • Capterra rates Point of Rental 4.3 versus Booqable 4.8, weakening buyer momentum.
  • Heavy reliance on AI messaging creates execution risk if 2026 product releases disappoint.

What makes Point of Rental unique

  • Point of Rental serves 6,000+ businesses in 80+ countries across rental verticals.
  • Its Rental Intelligence Suite combines AI, analytics, and automation for rental-specific workflows.
  • September 2026 rebrand created a distinct Rental Performance System category around execution.

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Benefits

  • 401(k) Company Match
  • Conference Attendance Budget

Growth & Insights and Company News

6 month growth

0%

1 year growth

5%

2 year growth

5%
Hapn
Nov 2nd, 2026
Trackunit, Tenna and Samsara alternatives compared.

Trackunit, Tenna and Samsara alternatives compared. This table covers what each vendor states publicly. Hapn Holdings Inc. has not listed competitor prices. Ask each vendor for a written quote on the same fleet so the numbers compare. | Platform | Best fit | Rental strengths | What to check | | Hapn | Rental companies, multi-yard dealers, equipment finance | Per-asset pricing from $10/mo; hardware included on 3-year terms; 7 rental software integrations; 53 OEM feeds | Confirm your rental software and OEM brands are on the integrations list | | EquipmentShare T3 | Mid-size to enterprise contractors | OEM-agnostic telematics; Cat and Deere data; BLE for tools; Rent Ops module | One-time hardware cost plus subscription; vendor also runs a rental business | | Geotab | Vehicle-heavy mixed fleets | Large vehicle telematics base; Geotab Build for construction mixed fleets | Geotab Build general availability planned for Q4 2026 | | Samsara | Fleets led by trucks and service vehicles | Asset tags, unpowered and powered asset gateways, OEM integrations | Rental software connections for your specific system | | Trackunit | Large rental fleets (if leaving Samsara or Tenna) | Used by United Rentals and Ahern; access control; digital pickup and return inspections | Quote for your fleet size and term | | DPL Telematics | Rental houses focused on theft and runtime billing | Runtime capture, remote starter disable, tamper alerts, J1939 fault codes, APIs | How it connects to your rental software | The alternatives, one by one. 1. Hapn: the rental-focused pick. Hapn is built for equipment rental companies, multi-yard dealers and equipment finance companies. Pricing is per asset, per month: $10 for asset and vehicle tracking, $13 for hardwired equipment tracking that reports engine hours, $18 for equipment telematics, $35 for AI dash cams, and OEM integration from $4 when a machine already has factory telematics. You can see every tier on the Hapn pricing page. There are two ways to buy. A 3-year agreement includes all hardware at no upfront cost. A 1-year agreement has you buy hardware at cost. Assets you add later are prorated onto the existing agreement, so the account keeps one end date. There are no setup fees, no price escalators and no early termination fees, and a free trial is available. The rental-specific piece is integrations. Hapn connects with Point of Rental, Quipli, Texada, Renterra, Alert Rental, DynaRent and EZRentOut, plus SmartRez and Monologix for recreation rental and MaintainX for maintenance. It also takes in 53 OEM data feeds, including Caterpillar, John Deere, Komatsu, JLG ClearSky and Skyjack. See the full Hapn integrations list or the Point of Rental integration. For equipment parked inside shops and covered yards, Hapn Sites handles yard and indoor visibility. OEM data feed A connection that pulls location and engine data from the telematics a manufacturer already installed at the factory, such as JLG ClearSky or Cat. It avoids putting a second device on a machine that already reports. 2. EquipmentShare T3. T3 is EquipmentShare's software platform, described by For Construction Pros as OEM-agnostic telematics that connects to Cat and Deere systems, EquipmentShare's own trackers and BLE tool data. It bundles fleet, time tracking, work orders and a Rent Ops module. Its best fit is mid-size to enterprise contractors. Customers pay one-time hardware costs plus a monthly subscription. One thing rental companies should weigh: T3 underpins EquipmentShare's own rental business, so ask how your fleet and customer data is handled. 3. Geotab. Geotab is best known for vehicle telematics, and it is a strong choice when most of your fleet is delivery trucks and service vans. In March 2026 it announced Geotab Build, which brings construction machinery, tools and on-road vehicles into one environment for mixed-fleet operators, with general availability planned for Q4 2026. Ask where Build stands for your account and how it connects to your rental software. Hapn Holdings Inc. compare the two in detail in Hapn vs Geotab. 4. Samsara (for vehicle-heavy fleets). If you are leaving Trackunit or Tenna and your fleet leans toward trucks, Samsara belongs on the list. Its equipment tracking page lists Bluetooth asset tags, unpowered and powered asset gateways, service reminders based on engine hours, and OEM telematics integrations. It serves many industries, from construction to food and beverage and transit, and names rental operations as one use case. Read Hapn vs Samsara for the side-by-side. Price your rental fleet on Hapn Per-asset pricing, hardware included on a 3-year agreement. 5. Trackunit (if you are comparing alternatives to Samsara or Tenna). Trackunit has the deepest track record with large rental fleets. United Rentals partnered with Trackunit in 2018 to install Trackunit Manager, including keyless access control, on light and heavy equipment. Ahern picked Trackunit in 2020 after a multi-month pilot of more than 14 providers. In August 2026 Trackunit launched digital equipment inspections that give rental companies a condition record at pickup and return. Its Hapn vs Trackunit post covers where each fits. 6. DPL Telematics. DPL has worked with rental companies for years (the Canadian Rental Association endorsed it in 2007) and leans into theft and billing. In a 2024 RER interview, CEO Tony Nicoletti described runtime capture for usage-based billing, remote starter disable for stolen units or non-paying customers, a battery tracker with tamper alerts, J1939 fault codes, and APIs for connecting other systems. Ask DPL for a demo with your rental software connected. Other names show up in roundups too, including HCSS, MapTrack and Teletrac Navman. HCSS is software for heavy civil contractors and integrates with Geotab. Run them through the same questions below. How to choose a Trackunit, Tenna or Samsara alternative. Skip the feature checklists. Every vendor here shows a dot on a map. These five questions separate them for a rental company. * Does it connect to your rental software? Name your system (Point of Rental, Quipli, Texada, Renterra or another) and ask to see the integration working, not a slide. Hours and location should land on the contract and the service ticket without retyping. * Does it use the OEM telematics you already have? Count how many units have factory telematics from brands like JLG, Skyjack, Cat or Deere. Paying to pull that data is usually cheaper than adding hardware. * What does year three cost after you add a yard? Get a written quote for today's fleet and for the fleet after your next yard opens. Check whether the price is per asset or per site. * Who owns the hardware, and when do added units end? Ask whether hardware is bought up front or included, and whether units added mid-term start a new term or join the existing one. * Does it match your fleet mix? If most of your revenue comes from trucks, Samsara or Geotab may fit better. If it comes from lifts, compact equipment, generators and attachments, lean toward a rental-focused platform. If you are still deciding between two names, its head-to-head posts go deeper: Hapn vs Tenna, Hapn vs Trackunit, Hapn vs Samsara, Hapn vs Geotab and Hapn vs Motive. For a look at how a financing-adjacent operator tracks a spread-out installed base, read the C3 Rentals customer story. The Hapn team builds equipment tracking and telematics for rental companies, multi-yard dealers and equipment finance companies, with integrations into the rental software they already run. Competitor details in this post come from each vendor's public pages and trade press, linked inline. Frequently asked questions. What are the best alternatives to Trackunit or Tenna for an equipment rental company? The main alternatives are Hapn, EquipmentShare T3, Geotab, Samsara and DPL Telematics. Hapn is the rental-focused option, with per-asset pricing from $10 a month and integrations with Point of Rental, Quipli, Texada and Renterra. Samsara and Geotab suit vehicle-heavy fleets, T3 suits larger contractors, and DPL focuses on theft protection and runtime billing. What is a good Samsara alternative for equipment rental? For a fleet made up mostly of lifts, generators and compact equipment, look at Hapn, Trackunit or DPL Telematics. Hapn connects to rental software and 53 OEM data feeds and starts at $13 a month for hardwired equipment that reports engine hours. Trackunit is used by large rental companies such as United Rentals and Ahern. How much does Hapn cost per asset? Hapn starts at $10 per asset per month for asset and vehicle tracking, $13 for hardwired equipment tracking with engine hours, $18 for equipment telematics and $35 for AI dash cams. OEM data integration starts at $4 per asset per month. A 3-year agreement includes all hardware at no upfront cost, and a 1-year agreement has hardware purchased at cost. Which equipment tracking platforms integrate with Point of Rental or Quipli? Hapn integrates with both Point of Rental and Quipli, along with Texada, Renterra, Alert Rental, DynaRent and EZRentOut. For any other vendor, ask for a live demo of the connection with your own rental software before signing, since integration depth varies. What happens to my contract when I add assets mid-term with Hapn? Assets added later are prorated onto your existing Hapn agreement, so the whole fleet shares one end date. Hapn has no setup fees, no price escalators and no early termination fees, and a free trial is available. Compare Hapn against your current quote Send Hapn Holdings Inc. your fleet list and get per-asset pricing for every yard. Last Updated: November 2, 2026 Explore Hapn on a live equipment fleet. Click around the real platform - a live mixed fleet with dummy data. No sales call, takes a few minutes.

Point of Rental
Oct 29th, 2026
Point of Rental promotes James Morley to chief product officer to lead next phase of innovation.

Point of Rental promotes James Morley to chief product officer to lead next phase of innovation. Fort Worth, Texas - Point of Rental Software today announced the promotion of James Morley to chief product officer (CPO), recognizing his leadership in transforming the company's product organization and positioning him to guide the next phase of innovation across Point of Rental's global rental software portfolio. As CPO, Morley will lead the company's global product strategy, overseeing the vision, direction, and evolution of its software platforms. His focus will include accelerating innovation in artificial intelligence, advanced analytics, automation, and the continued modernization and integration of Point of Rental's product ecosystem. "Technology is changing what's possible for the rental industry, and we have an incredible opportunity to lead that transformation," said Wayne Harris, CEO of Point of Rental Software. "James understands that great product leadership means understanding our customers' businesses, anticipating their future needs, and building solutions that fundamentally improve how they operate. He's demonstrated the vision and leadership to help take Point of Rental to the next level." Since joining Point of Rental in 2022, Morley has built and developed a global product management organization of more than 25 professionals, establishing a more strategic, customer-driven approach to product development. Under his leadership, the organization has strengthened the connection between customer needs, market opportunities, and engineering execution while creating a more unified product direction across the company's platforms. Morley's appointment comes at a pivotal time for Point of Rental. Following its recently announced strategic investment from Accel-KKR, the company is accelerating its evolution beyond traditional rental management software toward a broader vision of rental performance systems, connecting operational workflows, intelligent decision-making, and automated execution to help rental businesses operate more efficiently and profitably. Central to that vision is the continued development of Point of Rental's Rental Intelligence Suite, which brings together artificial intelligence, actionable analytics, and intelligent automation. Alongside ongoing investment in its core platforms, these initiatives are designed to help rental businesses move beyond simply managing transactions to making better decisions and achieving stronger business outcomes. "Our opportunity is to bring together the tremendous capabilities across Point of Rental into a more connected, intelligent experience for our customers," Morley said. "Rental businesses are facing increasing complexity, and technology should make their jobs easier, not harder. By combining the operational strength of our platforms with AI, analytics, and automation, we can help our customers continuously improve their performance. I'm excited to lead our talented product teams as we bring that vision to life." Harris emphasized that Morley's promotion reflects the increasing strategic importance of product leadership as Point of Rental continues to grow. "James has helped us build the foundation for a world-class product organization," Harris added. "Now his responsibility is even bigger: ensuring that everything we build works toward a common vision. We're investing heavily in the future of rental technology, and James is exactly the kind of leader we need to turn that investment into meaningful innovation for our customers." Before joining Point of Rental, Morley spent more than 13 years in the energy software industry. He served as vice president of product management and customer success at Quorum Software and previously as chief operating officer of WellEz, which Quorum acquired in 2017. He holds a bachelor's degree from the University of Texas at Austin. About Point of Rental Software. Point of Rental Software is the leader in rental performance systems, giving rental and hire businesses of every size and industry the real-time visibility, predictive decision-making, and automated execution that management software alone cannot provide. More than 6,000 business locations worldwide rely on Point of Rental's software and support, with offices in the U.S., U.K., Australia, and Canada. To learn how Point of Rental can help your business perform better every day, book a demo or email [email protected]. Share: Smarter rentals start here. Join 5,000+ rental pros getting expert insights, customer success stories, and exclusive updates.

Accel-KKR
Oct 5th, 2026
Accel-KKR invests in Point of Rental, software provider for 6,000+ rental businesses globally

Accel-KKR has invested in Point of Rental, a software provider for rental and hire businesses worldwide. The announcement did not disclose financial terms. Founded in 1982, Point of Rental serves over 6,000 rental businesses across more than 80 countries. Its platform caters to various rental markets, including heavy equipment, general tool, party and event, and aerial access. The company operates offices in the US, UK, Australia and Canada. Its technology includes AI-powered capabilities within the Rental Intelligence Suite, which combines artificial intelligence and machine learning with rental performance data. Andrew Zbella, managing director at Accel-KKR, said the investment supports Point of Rental's next growth phase, highlighting the company's industry expertise and innovation in helping customers improve operating performance.

Point of Rental
Aug 14th, 2026
Point of Rental named to Inc. 5000 for eighth consecutive year.

Point of Rental named to Inc. 5000 for eighth consecutive year. Fort Worth, Texas - Point of Rental Software has been named to the 2026 Inc. 5000, Inc.'s annual ranking of the fastest-growing private companies in America. The recognition marks the company's eighth consecutive appearance on the list and its 11th overall since 2014. Point of Rental's three-year revenue growth of 108 percent from 2022 to 2025 placed it at No. 2,891 overall. Companies on the 2026 Inc. 5000 are ranked according to percentage revenue growth from 2022 to 2025. To qualify, companies must have been founded and generating revenue by March 31, 2022. They must be U.S.-based, privately held, for-profit, and independent, meaning not a subsidiary or division of another company, as of Dec. 31, 2025. (Since then, some companies on the list may have gone public or been acquired.) The minimum revenue required for 2022 is $100,000; the minimum for 2025 is $2 million. For complete results of the 2026 Inc. 5000, including company profiles and an interactive database that can be sorted by industry, location, and other criteria, visit inc.com/inc5000. About Point of Rental Software. Point of Rental Software provides smart, scalable rental and hire management software to over 5,000 business locations of all sizes and industries. With offices in the U.S., U.K., Australia, and Canada, Point of Rental offers the global rental and hire industry award-winning software and unparalleled customer support. To learn how Point of Rental can benefit your business, visit pointofrental.com or email [email protected]. About inc. Inc. is a multiplatform media brand for entrepreneurs and business leaders. Its journalism reaches tens of millions of people each month across its website, newsletters, social channels, podcasts, and print. Inc.'s proprietary Inc. 5000 list, produced annually since 1982, ranks the fastest-growing privately held businesses in the United States. Share:

Point of Rental
Jul 22nd, 2026
Point of Rental Software recognised as one of The Australian's Best Places to Work for 2026.

Point of Rental Software recognised as one of The Australian's Best Places to Work for 2026. Melbourne, Australia - Point of Rental Software's APAC business has been recognised as one of Australia's Best Places to Work for 2026 by The Australian, highlighting the company's commitment to building a high-performing workplace where people can do their best work. The annual awards, presented by The Australian in partnership with workplace engagement specialists WorkL, recognise organisations that excel in creating workplaces where employees are engaged, empowered and supported. Winners are assessed using employee feedback across key drivers including wellbeing, empowerment, job satisfaction, recognition, information sharing and pride in their organisation. Point of Rental employs around 20 people across Australia and New Zealand, supporting equipment rental businesses throughout the region with industry-leading software solutions. The award reflects an ongoing focus on creating a workplace where employees feel trusted, valued and connected to the company's purpose. Point of Rental's culture is underpinned by its EPIC values - Empowering, Principled, Innovative and Caring - which guide decision-making, leadership and the way teams work together every day. "Our people are the reason we've been recognised," said Dave Cameron, APAC Managing Director and Global Head of People & Culture at Point of Rental Software. "We're incredibly proud to receive this recognition because it comes directly from the experiences of our team. We have worked hard to build an environment where people are trusted, supported and encouraged to contribute their ideas, challenge convention and continue growing professionally. This award belongs to every member of our APAC team." Wayne Harris, Chief Executive Officer of Point of Rental Software, said the recognition reflected the company's long-term investment in its people. "Our success has always been built on great people delivering exceptional outcomes for our customers. Creating a workplace where talented people can thrive isn't separate from business success; it's fundamental to it. Congratulations to our APAC team on this well-deserved recognition." The recognition follows another year of investment in leadership development, employee wellbeing, learning opportunities and open communication across the business. The company has also continued to strengthen its employee engagement initiatives, ensuring team feedback directly influences workplace improvements. As Point of Rental continues to grow across Australia, New Zealand and the broader Asia-Pacific region, the company remains committed to maintaining the people-first culture that has helped make it one of Australia's best places to work. Point of Rental is always looking for talented people to join their team - apply at pointofrental.com/careers. Share:

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