Overview

Point.app, branded as Atlas, combines lifestyle concierge services with financial technology, offering a premium credit card and mobile app for affluent clients. Members receive exclusive benefits like priority restaurant reservations, bespoke flight perks, and access to special events, along with financial advantages such as no foreign transaction fees. The Atlas card is made from high-density steel with a polished finish and has no visible number for enhanced privacy. The company operates on a membership model, generating revenue from annual fees and partnerships with service providers.

Simplify's Take

What believers are saying

• Increased demand for luxury financial products boosts Atlas's market potential.
• Digital concierge services enhance customer experience and loyalty for Atlas.
• Expansion of 'work-from-anywhere' culture increases demand for Atlas's flexible services.

What critics are saying

• Increased competition from luxury credit card providers like American Express.
• Discontinuation of Neon debit card may lead to customer dissatisfaction.
• High annual membership fees could deter potential customers.

What makes PointCard unique

• Atlas combines luxury lifestyle and financial services in a unique membership model.
• The Atlas card offers exclusive benefits like bespoke flight and dining reservations.
• Atlas prioritizes privacy with a high-density steel card with no visible number.

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Funding

Total Funding

$59.1M

Above

Industry Average

Funded Over

3 Rounds

Notable Investors:

Y Combinator

Notable Investors:

Y Combinator

$46,500,000

Series B

Sep 2021

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.

Series B Funding Comparison

Above Average

Industry standards

Ind Avg. $35M

$4M

$30M

$45M

$46.5M

$65M

$100M

View all funding stages