Pointr

Pointr

Indoor location intelligence platform for venues

Overview

Pointr helps large venues like airports, retailers, and industrial sites turn physical spaces into data-driven operations. Its Deep Location cloud platform combines indoor location data with machine learning to generate actionable business insights, dashboards, and optimization suggestions. The system tracks and analyzes movement and spatial data inside buildings to help teams improve customer experience, security, operations, and logistics. Pointr stands out by offering a focused, end-to-end platform for bricks-and-mortar operators that handles data collection, analysis, and ongoing learning, rather than just maps or isolated tools. Its goal is to become the preferred platform for digital transformation in physical spaces, helping customers like Harrods, Gatwick and Dubai Airports, and Sainsbury’s compete effectively in the digital age.

Significant Headcount Growth

About Pointr

Simplify's Rating
Why Pointr is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Enterprise Software

AI & Machine Learning

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

London, United Kingdom

Founded

2014

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Simplify's Take

What believers are saying

  • On August 6, 2026, Pointr launched AI Mapping with VergeSense for workplace planning.
  • On May 21, 2026, Modo partnership expands Pointr into enterprise workplace workflows.
  • On May 14, 2026, Purple Maps acquisition strengthens healthcare reach and hospital leadership.

What critics are saying

  • WirelessWerx IP LLC sued Pointr USA Limited in 1:25-cv-10391, pressuring margins.
  • Purple Maps integration through summer 2026 risks customer churn and service disruption.
  • VergeSense, Modo, and Epic bundling compress Pointr into a replaceable layer.

What makes Pointr unique

  • Pointr’s Epic MyChart integration embeds navigation inside clinical workflows, not separate apps.
  • Its 5,000-plus buildings and 5 billion square feet create switching costs.
  • Twenty-five-plus patents and blue-dot accuracy differentiate Pointr from generic workplace maps.

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Benefits

Health Insurance

Dental Insurance

Parental Leave

Paid Vacation

Paid Sick Leave

Paid Holidays

401(k) Retirement Plan

Stock Options

Hybrid Work Options

Performance Bonus

Growth & Insights and Company News

Headcount

6 month growth

19%

1 year growth

19%

2 year growth

19%
Associated Press
May 21st, 2026
Modo and Pointr partner to bring AI mapping and blue-dot navigation to enterprise workplaces

Modo Labs and Pointr have announced a strategic partnership to integrate AI mapping and indoor navigation into enterprise workplace platforms. The collaboration embeds Pointr's blue-dot wayfinding technology into Modo's workplace experience platform, enabling employees to navigate offices, locate colleagues and book desks and meeting rooms from a single map-based interface. The integration transforms static floor plans into interactive environments with features including immersive 3D maps, real-time desk and room availability, AI-powered map updates and location-aware access controls. The partnership aligns with enterprise trends towards spatially intelligent offices and "space as a service" models. Gartner research predicts that by 2028, 40% of large enterprises will provide on-demand access to smart workspaces. Pointr has digitised over 5 billion square feet globally and serves Fortune 100 companies.

GlobeNewswire
May 21st, 2026
Modo and Pointr partner to transform enterprise workplaces with AI mapping and wayfinding.

Modo and Pointr partner to transform enterprise workplaces with AI mapping and wayfinding. Supporting the shift toward more connected, responsive, and service-driven workplace environments. May 21, 2026 14:55 ET | Source: Pointr Boston, MA, May 21, 2026 (GLOBE NEWSWIRE) - Modo Labs and Pointr today announced a strategic partnership to embed AI mapping and blue-dot navigation directly into the workplace experience. * Employees can navigate offices, locate colleagues, and book desks and rooms from a single map-based experience * Reflects a broader workplace shift toward spatially intelligent offices and "space as a service" models The integration turns static office floor plans into interactive workplace environments where employees can navigate unfamiliar offices, locate colleagues, see desk and room availability, and book spaces instantly across mobile and desktop. "Modo's mission has always been to connect employees to the tools, spaces, and information they need to thrive in the workplace," said Sean Kae, CEO of Modo Labs. "By embedding Pointr's indoor mapping and blue-dot wayfinding capabilities directly into Modo Workplace, we're helping organizations reduce friction, improve productivity, and create a truly connected, intelligent workplace." The partnership reflects a growing enterprise focus on creating more connected, responsive workplace experiences that bring together spaces, services, and employee workflows. "By combining Modo's app platform with Pointr's map-driven insights, organizations can deliver an intelligent, AI-powered workplace experience that guides employees through their day, helps teams coordinate, and drives data-informed decisions on space utilization." said Ege Akpinar, CEO, Pointr. Key Benefits of the Integration Include: * Immersive 3D Maps & Blue-Dot Wayfinding: Navigate multi-floor, multi-building workplaces with precision. * Visual Booking & 'Who's Where' Visibility: Real-time desk, room, and colleague availability. * AI-Powered Map Updates: Automated map creation and updates as workplace layouts evolve. * Location-Aware Access & Check-In: Secure, geofenced routing for employees and visitors. * Enterprise Analytics & Insights: Optimize space usage, improve booking adoption, and make smarter workplace decisions. Recent Gartner research highlights the growing role of indoor wayfinding, "By 2028, 40% of large enterprises will provide "space as a service" models, giving employees on-demand access to smart, fully equipped workspaces and amenities that adjust in real time to how people actually work", 2026 Gartner(R) Magic Quadrant(TM) for Workplace Experience Applications. About Modo Labs Modo Labs is the leading mobile-first experience platform for enterprises and higher education institutions. Trusted by global brands and top universities, Modo unifies workplace and campus experiences through a single, personalized app. With AI-powered personalization and automation built in, Modo drives engagement, productivity, and measurable ROI. Learn more at https://modolabs.com/ About Pointr Pointr is a global leader in AI mapping and location technology. With interactive maps and blue-dot wayfinding, Pointr helps employees easily find desks, meeting rooms, and colleagues. Pointr is the platform of choice for leading Fortune 100 companies, with AI mapping that has digitized over 5 billion square feet globally. Its flexible platform is built to integrate with the systems workplaces already run on, including IWMS and room booking, so the map becomes the connective layer across the enterprise workplace stack. Learn more at https://www.pointr.tech/sectors/workplace Press Inquiries

PR Newswire
May 14th, 2026
Pointr acquires Purple Maps to dominate hospital indoor navigation after Epic MyChart launch

Pointr, a global leader in AI mapping and indoor navigation, has acquired Purple Maps' indoor navigation portfolio to strengthen its position in hospital wayfinding. The transaction was signed in Q1 2026, with full closure expected this summer. The acquisition follows Pointr's Epic MyChart launch and brings Purple Maps' healthcare customers onto Pointr's platform. The platform offers native Epic MyChart integration, enabling patients to navigate from appointment confirmation to clinical areas without downloading separate apps, plus sub-three-metre positioning accuracy across multi-storey hospital environments. Pointr's technology is deployed across 5,000-plus buildings globally, covering over five billion square feet in 25 countries, and is backed by more than 25 technology patents. Purple customers will receive uninterrupted service throughout the transition.

Tracxn
Apr 6th, 2026
Pointr - Funding & investors.

Pointr - Funding & investors. Last updated: April 6, 2026 Pointr's funding rounds. Pointr has raised a total of $1.82M over 5 funding rounds: 5 Seed round. Pointr's largest funding round so far was a Seed round for $***** in Apr 2021. Here is the list of all funding rounds of Pointr: | Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors | | Apr 27, 2021 | 4227461 | Seed | 3025482 | 5397578 | 7638455 | 5464371 | | Jul 04, 2019 | 6560016 | Seed | 9559331 | 8302137 | 1783254 | 4827784 | | Jul 28, 2017 | 4434207 | Seed | 7358794 | 1127522 | 3231354 | 2192417 | | Oct 04, 2016 | 8236437 | Seed | 6727440 | 6526952 | 8717403 | 3245741 | | Dec 19, 2014 | 2107567 | Seed | 6946603 | 2440720 | 8859171 | 9541659 | Pointr's investors. Pointr has total 11 investor s, 9 are institutional investors including Gresham House Ventures and 8 others, Pointr has 2 Angel investors including Christopher C Charles and Mark Call. Are you a Founder? FAQs about Pointr's funding and investors. Pointr has raised a total of $1.82M over 5 rounds. Pointr's largest funding round was a Seed round held on Apr 27, 2021 for $*****. * 5 Seed rounds Pointr has a total of 11 investors. 9 are Institutional investors and 2 are Angel investors. Explore latest companies that raised funding recently * HAAT Delivery - raised a funding of $20M in Series B round held on Apr 06, 2026. * Galaxea AI - raised a funding of $290M in Series B round held on Apr 04, 2026. * Dossier - raised a funding in PE round held on Apr 04, 2026. * South 8 - raised a funding of $9.2M in Grant (prize money) round held on Apr 04, 2026. * Katomed - raised a funding in Seed round held on Apr 04, 2026.

BIG Digital
Feb 3rd, 2026
Powering NRF's Physical Event Network

Powering NRF's physical event network. BIG Digital partnered with NRF for the second year to help power the physical event experience at NRF 2026; bringing real-time content, touch-based wayfinding, and attendee engagement into the show environment. At NRF, the world's largest retail events come to life not just through ideas, but through experiences. As the National Retail Federation continues to evolve how attendees engage with its events, now in its second year supporting NRF at its flagship event, BIG Digital is proud to partner with the organization, supporting its events through interactive kiosk technology that powers key elements of the physical event network. Bringing the conference experience into the physical world. At NRF 2026, BIG Digital deployed its portable interactive kiosks across the show floor to support a seamless, intuitive attendee experience, extending conference functionality beyond mobile devices and into the physical environment. Through real-time content delivery and direct integrations with NRF's event platform, attendees were able to access schedules, messaging, and event information exactly where they needed it: on the show floor, in motion, and at scale. By integrating NRF's APIs into BIG Digital's kiosk network, content remained dynamic, accurate, and continuously updated throughout the event, reducing friction for attendees while improving visibility for sponsors and partners. That same real-time messaging extended outdoors via BIG Digital's eye-level portable digital billboards, delivering timely updates, including shuttle schedules, at key attendee entry points. Eye-level outdoor portable digital billboard by BIG Digital welcoming attendees at the NRF 2026 Javits Center entrance. Collaborative wayfinding with Pointr. A key highlight of NRF 2026 was BIG Digital's collaboration with Pointr, NRF's wayfinding partner. By integrating Pointr's interactive event map directly into BIG Digital's kiosks, attendees could navigate the venue through a touch-based, physical wayfinding experience, helping them move through the Javits Center with greater ease and confidence. This collaboration reinforced a shared vision: wayfinding should be intuitive, accessible, and embedded into the environment and not limited to mobile screens alone. Interactive BIG Digital info kiosk supporting attendee wayfinding at NRF 2026 A long-term partnership with NRF. "BIG Digital brings retail technology to life in the physical world, across stores, brand activations, and large-scale events. At NRF, their interactive kiosks integrated with our event API and our wayfinding partner, Pointr, showing how retail-grade technology can power real-time information, navigation, and engagement at scale." - Adam Reiter, Senior Director, Event Experiences, National Retail Federation Together, BIG Digital and NRF are focused on creating event experiences that are flexible, future-ready, and designed to meet attendees where they are - in the real world. Looking ahead. As retail continues to evolve, so do the environments where ideas are shared, connections are made, and innovation takes shape. BIG Digital is proud to help NRF bring its events to life through technology that moves with audiences, adapts to physical spaces, and elevates engagement at every touchpoint.

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