P

Polaris

Designs and manufactures powersports vehicles

Overview

Polaris designs and manufactures a wide range of powersports vehicles, including ATVs, side-by-sides, snowmobiles, motorcycles, and boats, for consumers, outfitters, and rental services. Its products are engineered for high performance, reliability, and customization, with features tailored for both adventure and work. The company distributes through a global dealer network and offers a Polaris Adventures subscription service that lets members rent vehicles monthly, plus partnerships with local outfitters for curated outdoor experiences. Polaris differentiates itself by offering a broad, integrated lineup with strong focus on durability, customization options, and experience-based services, backed by a well-known brand and community/sustainability initiatives. Its goal is to expand outdoor recreation by delivering versatile, dependable vehicles and accessible experiences while continuing to innovate and grow responsibly.

Significant Headcount Growth

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About Polaris

Simplify's Rating
Why Polaris is rated
B
Rated A on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Automotive & TransportationHardwareIndustrial & ManufacturingConsumer Goods

Company Size

5,001-10,000

Company Stage

IPO

Headquarters

Medina, MN

Founded

1954

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What believers are saying

  • July 28, 2026 sales hit $2.023 billion; management raised 2026 guidance to $7.5 billion.
  • September 15, 2026 Baja 400 win validates RZR Pro R Factory performance.
  • September 8, 2026 Ranger refreshes and revived Kinetic expand lineup into 2027.

What critics are saying

  • July 4, 2026 Ranger XP 1000 NorthStar recall cites fire hazard and one fire.
  • April 14, 2026 Fuller lawsuit survives negligence and manufacturing-defect claims over RZR 200 steering.
  • Recreational demand stays weak through 2026; tariffs still cost about $215 million.

What makes Polaris unique

  • Polaris dominates utility side-by-sides; utility exceeds 70% of powersports revenue in 2026.
  • 2027 RZR Pro R Boost delivers 275 horsepower, leading production UTV performance.
  • Dealer network and RIDE COMMAND lock in customers across work, trail, and racing.

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Funding

Total Funding

$1B

Above

Industry Average

Funded Over

3 Rounds

Post IPO Debt funding comparison data is currently unavailable. We're working to provide this information soon!
Post IPO Debt Funding Comparison Coming Soon

Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Life Insurance
  • Disability Insurance
  • 401(k) Retirement Plan
  • 401(k) Company Match
  • Wellness Program
  • Paid Vacation
  • Gym Membership
  • Profit Sharing
  • Employee Stock Purchase Plan

Stock Price

Growth & Insights and Company News

6 month growth

10%

1 year growth

12%

2 year growth

12%
PR Newswire
Oct 30th, 2026
Polaris and RZR Factory Racing unveil all-new RZR Pro R Factory Boost Race Machine.

Polaris and RZR Factory Racing unveil all-new RZR Pro R Factory Boost Race Machine. Oct 30, 2026, 14:00 ET All-New Polaris-Engineered RZR Pro R Factory Boost Delivers 400 Horsepower and Purpose-Built Enhancements for Open Desert Racing, Joining the RZR Pro R Factory in Polaris' Race Machine Lineup Available for Purchase MINNEAPOLIS, Oct. 30, 2026 /PRNewswire/ - Polaris and RZR Factory Racing today unveiled the all-new RZR Pro R Factory Boost at the company's annual Camp RZR event at Glamis Imperial Sand Dunes. Delivering up to 400 horsepower, the RZR Pro R Factory Boost is designed and developed by Polaris engineers and built in Roseau, Minnesota, bringing a bigger, stronger and even more capable package to the race-proven platform. Joining rather than replacing the existing Gen 2 RZR Pro R Factory, the new model gives racers another purpose-built option with a different level of performance and capability. Together, the two platforms strengthen Polaris' race vehicle lineup and its commitment to delivering race-ready side-by-sides designed to rule every race. The RZR Pro R Factory Boost builds on the foundation established by the recently introduced production RZR Pro R Boost while incorporating proven components and lessons learned from the Gen 2 RZR Pro R Factory. Engineered specifically for competition, the new race machine further refines power delivery, chassis design, cooling and suspension to meet the demands of high-speed desert racing. "The Gen 2 RZR Pro R Factory has proven itself as the benchmark in the side-by-side category and demonstrated our ability to compete among the best, beating all other UTVs in virtually every major offroad race in the world. With the RZR Pro R Factory Boost, we're building on that success with a clear goal: to keep pushing the boundaries of performance and give our team and customers every advantage to continue winning at the highest level," said Alex Scheuerell, Polaris' Director of Off-Road Motorsports. "Desert racing demands strength, speed and durability across hundreds of miles, and we've engineered this platform to take on the next level of competition. We're ready to put it to the test and push for results that reflect the ambition of our team." The RZR Pro R Factory Boost includes the following race modifications: * Turbocharged Power - A race-tuned, turbocharged ProStar Fury 2.0L four-cylinder engine delivers up to 400 horsepower for commanding holeshots, high-speed passes, and the power to attack demanding terrain. * Performance Race-Spec Chassis - The reinforced chassis features a wheelbase extended by 6.5 inches to a total of 111 inches, for greater straight-line stability and control over rough terrain. Increased tubing size across key structural members adds strength and stiffness to support higher speeds and the demands of desert racing. * Competition-Ready Cockpit and Cage - Redesigned with driver feedback in mind, the all-new cage design delivers added strength, while a cab that's two inches wider provides more cockpit space for improved comfort and legroom. The expanded design transforms the feel from a traditional side-by-side to a purpose-built race car. * Full Carbon Fiber Bodywork with Aerodynamic Design - Sculpted carbon fiber bodywork and an arched roofline reduce weight and improve aerodynamic efficiency at high speeds. Polaris engineers used computational fluid dynamics (CFD) to model airflow at speeds exceeding 100 mph, informing the cage shape and redesigned rear body profile to optimize airflow and support high-speed desert racing performance. * Upgraded Fuel System - A 45-gallon (170-liter) fuel cell increases capacity over the previous-generation RZR Pro R Factory's 34-gallon system, extending its range beyond 200 miles to reduce pit stops. * MoTeC Components - The fully integrated MoTeC electronics package features an upgraded M150 ECU and dual power distribution modules, adding a second PDM over the Gen 2 RZR Pro R Factory for expanded power distribution and control capabilities. * Race-Tuned DYNAMIX DV Suspension - Three-inch internal bypass DYNAMIX DV Live Valve shocks feature race-specific components and upgraded one-inch shock shafts for increased strength and a broader dynamic range. Race-specific tuning maintains control across changing terrain, while a standard FOX steering damper absorbs large impacts to improve steering control and driver confidence at high speeds. The RZR Pro R Factory Boost is available to order now in limited quantities through SCI Distribution, LLC, an exclusive distributor, with the first order window closing February 15, 2027. Starting at $200,000 US MSRP, the new race machine will be offered alongside the continued availability of the championship-proven RZR Pro R Factory, giving racers two platforms to choose from based on their performance needs and racing goals. Polaris will produce the RZR Pro R Factory Boost with SCI managing the sales and post-sale customer support process. For the complete list of race-focused upgrades and technical specifications, or to submit an inquiry for purchase, visit https://www.polaris.com/en-us/off-road/rzr/models/rzr-pro-r-factory-boost/ The RZR Factory Racing team will debut the new RZR Pro R Factory Boost race machine at the 2027 King of The Hammers event, competing in multiple races. To learn more about Polaris and the production RZR Pro R Boost, please visit Polaris.com/RZR or join the conversation and follow on Facebook[sm], Instagram[sm], YouTube[sm] and X[sm]. About Polaris As the global leader in powersports, Polaris Inc. (NYSE: PII) has been defining and redefining outdoor adventure since 1954. Polaris delivers industry-shaping off-road vehicles, snowmobiles, boats, military, quadricycles, and commercial transportation vehicles, along with an expansive portfolio of parts, garments, and accessories. Its lineup includes some of the most iconic brands in powersports including the RANGER, RZR, Polaris XPEDITION, Bennington pontoons, Slingshot, and more. Headquartered in Minnesota and serving customers in nearly 100 countries, Polaris continues to set the standard for performance, quality, and unmatched service. Explore more at www.polaris.com. SOURCE Polaris Inc.

Powersports Business
Oct 28th, 2026
Polaris Q3 sales rise 11% as utility demand drives growth.

Polaris Q3 sales rise 11% as utility demand drives growth. Polaris reported third-quarter sales of $2.04 billion, up 11% from a year earlier, as utility vehicle demand, higher parts and accessories sales, and increased snowmobile shipments offset continued weakness in recreational markets. Discover more Browse Magazines Stream Motorsports Compare ATVs motorcycle Compare Motorbikes Motorcycles Motorcycle Optimize Ops Find Suppliers For dealers, the results highlight a continuing divide: Customers buying vehicles for work remain more active than those making discretionary purchases. Polaris' North American off-road vehicle retail sales increase 2%, excluding youth models, while utility ORV retail rises 6%. The company reports its sixth consecutive quarter of ORV market share gains against an estimated flat North American industry. "Because we serve customers who use our vehicles for work as well as for fun, utility growth more than offset softness in more discretionary recreational markets, resulting in ORV retail growth," CEO Mike Speetzen says during the company's Oct. 27 earnings call. Polaris returned to a quarterly net profit of $38.4 million, compared with a $16 million loss a year earlier. Gross profit margin improves to 21.2%, supported by pricing and operating efficiencies, despite the company's higher commodity and logistics costs. Utility leads the sales mix. Utility ORVs accounted for more than 60% of Polaris' powersports sales, according to Speetzen. Across the broader company, more than half of sales come from customers purchasing vehicles for work, including agriculture, construction, government and military applications. And enclosed-cab vehicles remain a significant driver. Cab units represent more than half of Ranger sales, and Polaris reports more than 70% growth in utility cab units since 2023. "Cab units with comfort features such as AC and heat continue to grow faster than the broader industry," Speetzen says. At the entry end of the lineup, Speetzen credits the Ranger 500 with helping Polaris' midsize Ranger portfolio gain more than 10 percentage points of segment share during the quarter. The Polaris Powersports segment generated $1.82 billion in sales, up 18%, supported by higher shipment volumes for ORVs, commercial, and snowmobiles. Parts, garments and accessories sales increase 19%. Commercial demand also supports parts consumption. Speetzen says vehicles deployed on construction projects (i.e., data center sites) accumulate substantial mileage and operating hours, leading to more frequent replacement needs for certain components. "These customers buy on government budgets and project schedules rather than on consumer confidence," Speetzen says of government and defense buyers. "That gives these businesses a different profile through the cycle than recreation." Dealer inventory remains a focus. Polaris reported aggregate dealer inventory up 3% year over year, with days' supply slightly above 100 days - a level management says remains well below historical norms. The company increased utility inventory to support demand. Recreational ORV inventory also edged higher with the timing of the new Polaris Xpedition launch, but management expects that inventory to normalize by year-end. Snowmobile inventory entered the season in what Speetzen describes as its best position in years. That allows Polaris to move some shipments originally expected in the fourth quarter into the third quarter to support early-season availability. The shipment timing contributed to quarterly sales growth and will temper fourth-quarter comparisons. Excluding Indian Motorcycle from the prior-year period, company sales increase 17%, substantially faster than overall retail, which is flat for the quarter. "We continue to build and ship products at the same pace as retail and expect this strategy to hold for the foreseeable future," Speetzen says. Management also reported less aggressive discounting across the industry than several years ago, although some promotional activity continues. Polaris aims to limit promotional pressure through inventory control, product mix and new introductions. New products target recreational buyers. Polaris is shipping three new products to dealers in the fourth quarter: the RZR Pro R Boost, Polaris Xpedition with Numатix and Sportsman 500. Management expects the RZR and Xpedition introductions to help stimulate recreational demand, while the Sportsman 500 adds a value-focused ATV option. Still, Speetzen says household expenses and hesitation about taking on another payment continue to weigh on recreational buyers. "Things are just expensive," he says. "So taking on a new higher payment right now, which tends to be the predominant rec customer, it's just not something that they're leaning in hard to." Higher outlook, continued cost pressure. Polaris raised its full-year adjusted sales outlook to $7.55 billion to $7.60 billion, compared with its previous range of $7.30 billion to $7.50 billion. The increase primarily reflects stronger utility demand. Management now expects the full-year retail environment to grow in the low single digits, improving from its earlier expectation for roughly flat results. Cost pressure remains substantial. Polaris expects commodity and logistics expenses to increase approximately $70 million this year and anticipates paying about $215 million in tariffs. Third-quarter results include approximately $10 million in tariff refunds and related interest. The company continues shifting sourcing toward North America to reduce tariff exposure, targeting less than 5% of material costs originating in China by year-end 2027. CFO Bob Mack cautions that changing suppliers carries its own costs. "You don't get as much of an immediate benefit from the tariff relief as you would expect because some of it's offset with higher cost," Mack says. "It just takes some time to work those costs down." Polaris generated approximately $382 million in third-quarter operating cash flow and reduced total debt by more than $320 million. Management plans to provide formal 2027 guidance in January, with utility demand and manufacturing improvements supporting its outlook as recreational spending remains under pressure.

Firecrown
Oct 27th, 2026
Polaris overall Q3 sales up 11 percent.

Polaris overall Q3 sales up 11 percent. The Bennington, Godfrey and Hurricane parent said marine sales climbed 29% on pontoon demand. * By David Conway * October 27, 2026 Polaris posted third-quarter marine segment sales of $133.4 million, up 29% from $103.4 million a year earlier, the Minneapolis-based manufacturer reported this morning. The company, whose marine brands include Bennington, Godfrey and Hurricane, said a favorable product mix and higher pontoon shipments drove the gains. Gross profit margin for marine improved to 11.9% from 11.4% year-over-year, lifted by a positive product mix. Gross profit rose to $15.8 million from $11.8 million. Polaris cited market-share gains in marine during the quarter. Companywide, Polaris posted worldwide sales of $2.04 billion, up 11% year-over-year, with reported diluted earnings per share of $0.66 and adjusted EPS of $1.08. The company raised its full-year 2026 adjusted EPS guidance to a range of $3.50 to $3.60, up from $3 to $3.10 - its third increase of the year - and now expects adjusted sales of $7.55 billion to $7.6 billion. "The Polaris team delivered another strong quarter, reflecting progress we've made to strengthen Polaris and position the business for sustainable, profitable growth," CEO Mike Speetzen said in a press release. "Our disciplined approach to dealer inventory, focus on operational excellence and pace of innovation are driving continued share gains and improved financial performance, enabling us to raise our full-year guidance for the third time this year." The results were aided by $10 million in tariff refunds, which benefited adjusted EPS by $0.13. Polaris reported overall net income attributable to the company of $38.4 million, a swing from a net loss of $16 million in the same quarter last year, when the segment's broader business was weighed down by softer demand and restructuring. David Conway. Senior editor David Conway has been writing about news and issues in the recreational marine industry for more than 20 years. He is the author of Fishing Key West & the Lower Keys and is also a contributor to Saltwater Sportsman, a Firecrown title.

Grafa
Oct 27th, 2026
Polaris raises 2026 earnings outlook after sales rise 10.9%

Polaris raises 2026 earnings outlook after sales rise 10.9%

MarketBeat
Oct 27th, 2026
Polaris (NYSE:PII) shares gap up following better-than-expected earnings.

Polaris (NYSE:PII) shares gap up following better-than-expected earnings. October 27, 2026 Key points. * Polaris shares jumped after the company reported quarterly EPS of $1.08, well above the $0.59 analyst consensus, while revenue reached $2.04 billion versus expectations of $1.90 billion. Revenue increased 10.9% year over year. * The company declared a quarterly dividend of $0.68 per share, equivalent to $2.72 annually and a 4.6% yield. * Wall Street remains cautious, with a consensus "Hold" rating and an average price target of $63.00; institutional investors own 88.06% of Polaris shares. * Get every upgrade, downgrade, and earnings report on Polaris as it happens. Lock in MarketBeat All Access for $149 a year through October 30. Polaris Inc. (NYSE:PII - Get Free Report) gapped up before the market opened on Tuesday after the company announced better than expected quarterly earnings. The stock had previously closed at $55.15, but opened at $59.59. Polaris shares last traded at $59.0540, with a volume of 204,035 shares changing hands. The company reported $1.08 earnings per share for the quarter, topping analysts' consensus estimates of $0.59 by $0.49. The company had revenue of $2.04 billion during the quarter, compared to analyst estimates of $1.90 billion. Polaris had a negative net margin of 3.50% and a positive return on equity of 16.77%. The business's revenue for the quarter was up 10.9% compared to the same quarter last year. During the same period in the prior year, the business posted ($0.28) EPS. Polaris announces dividend. The company also recently declared a quarterly dividend, which was paid on Tuesday, September 15th. Stockholders of record on Tuesday, September 1st were given a dividend of $0.68 per share. The ex-dividend date was Tuesday, September 1st. This represents a $2.72 annualized dividend and a dividend yield of 4.6%. Polaris's dividend payout ratio (DPR) is -58.75%. Wall Street analyst weigh in. Several brokerages have recently weighed in on PII. KeyCorp restated a "sector weight" rating on shares of Polaris in a report on Wednesday, July 29th. Robert W. Baird lowered their target price on Polaris from $72.00 to $65.00 and set a "neutral" rating on the stock in a report on Wednesday, October 7th. Roth Capital reiterated a "neutral" rating on shares of Polaris in a research report on Wednesday, July 29th. Weiss Ratings raised shares of Polaris from a "sell (d)" rating to a "sell (d+)" rating in a report on Wednesday, July 29th. Finally, Royal Bank Of Canada raised their price objective on shares of Polaris from $65.00 to $75.00 and gave the company a "sector perform" rating in a research report on Wednesday, July 29th. One analyst has rated the stock with a Buy rating, twelve have given a Hold rating and one has assigned a Sell rating to the company's stock. According to MarketBeat, the company has a consensus rating of "Hold" and an average target price of $63.00. Institutional investors weigh in on Polaris. A number of institutional investors and hedge funds have recently modified their holdings of the stock. Alyeska Investment Group L.P. acquired a new stake in shares of Polaris during the second quarter worth $7,576,000. Allianz Asset Management GmbH boosted its position in shares of Polaris by 272.7% in the 2nd quarter. Allianz Asset Management GmbH now owns 386,300 shares of the company's stock valued at $26,438,000 after purchasing an additional 282,651 shares during the period. Legal & General Group Plc acquired a new position in shares of Polaris in the 2nd quarter valued at $5,222,000. Bank of America Corp DE acquired a new position in shares of Polaris in the 2nd quarter valued at $17,374,000. Finally, Renaissance Technologies LLC increased its stake in Polaris by 87.1% in the 1st quarter. Renaissance Technologies LLC now owns 225,800 shares of the company's stock worth $12,306,000 after purchasing an additional 105,100 shares in the last quarter. Institutional investors and hedge funds own 88.06% of the company's stock. Polaris price performance. The stock has a 50 day moving average of $57.15 and a two-hundred day moving average of $62.85. The company has a debt-to-equity ratio of 2.28, a quick ratio of 0.47 and a current ratio of 1.20. The stock has a market cap of $3.34 billion, a PE ratio of -12.66 and a beta of 1.32. About Polaris. Polaris Inc is a manufacturer of powersports products headquartered in Medina, Minnesota. Founded in 1954, the company began as a snowmobile manufacturer and has expanded into a diversified portfolio of off-road vehicles, motorcycles, snowmobiles and boats. Its off-road vehicle lineup includes utility and recreational models sold under brands such as RANGER, RZR, Sportsman and GENERAL. Polaris also manufactures snowmobiles under the Polaris brand and motorcycles through Indian Motorcycle and Slingshot. This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to [email protected]. Before you consider Polaris, you'll want to hear this. MarketBeat keeps track of Wall Street's top-rated and best performing research analysts and the stocks they recommend to their clients on a daily basis. MarketBeat has identified the five stocks that top analysts are quietly whispering to their clients to buy now before the broader market catches on... and Polaris wasn't on the list. While Polaris currently has a Hold rating among analysts, top-rated analysts believe these five stocks are better buys. The space race is growing fast, and you don't have to have gotten in early on SpaceX to profit. This report shows seven space stocks you can buy today that may grow as rockets, satellites, defense, space internet, and new space technology become more important. Continue following MarketBeat

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