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Overview
Pomelo Fashion designs, manufactures, and sells its own house-brand women’s apparel in Southeast Asia through an omnichannel platform that blends online shopping with physical stores. Its product flow starts online and extends to in-store experiences, with Tap.Try.Buy letting shoppers order online, try items at a store, and pay only for what they keep. The company differentiates itself by being vertically integrated—controlling design, production, and distribution—while linking digital and physical shopping and pursuing sustainability through programs like Purpose by Pomelo and Down to Earth. Its goal is to become a leading Southeast Asian omnichannel fashion platform, expanding cross-border reach, growing its own-brand lineup, and promoting responsible fashion practices.
About Pomelo
Industries
Consumer Software
Consumer Goods
Company Size
201-500
Company Stage
Series D
Total Funding
$187.5M
Headquarters
Bangkok, Thailand
Founded
2013
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Simplify's Take
What believers are saying
- June 2026 Sunway Pyramid opening signals Malaysia demand and expansion momentum.
- Pomelo launched Verse Collection in June 2026, widening premium workwear revenue.
- TikTok Shop distribution and campaigns like Momorei broaden reach without heavy store capex.
What critics are saying
- Pomelo cut 55 jobs in 2022; cost pressure still shadows growth.
- Malaysia now runs through FJ Benjamin, and Indonesia through PT KCG, diluting control.
- Shein, Zara, and H&M compress Pomelo’s pricing power; scale disadvantage threatens survival.
What makes Pomelo unique
- Pomelo’s omnichannel Tap.Try.Buy model bridges online discovery and store conversion.
- Its 2026 Sunway Pyramid and Sunway Carnival stores deepen Southeast Asia physical reach.
- Pomelo’s house-brand design, manufacturing, and merchandising give faster trend response than marketplaces.
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Funding
Total Funding
$187.5M
Below
Industry Average
Funded Over
8 Rounds
Industry standards
Benefits
Remote Work Options
Wellness Program
Paid Holidays
Performance Bonus
Employee Referral Bonus
Growth & Insights and Company News
6 month growth
↑ 1%1 year growth
↑ 1%2 year growth
↑ 0%Pomelo expands in Malaysia with new Sunway Pyramid store. Jun 16, 2026 Fashion lovers in Klang Valley have a new reason to refresh their wardrobes as Pomelo expands its Malaysia footprint with the opening of its second store at Sunway Pyramid on June 12. Located at LG1.79 & 80, the new space showcases the brand's Spring/Summer 2026 collections, featuring effortless womenswear, handbags, shoes and accessories designed for everyday versatility and statement moments. Managed by F J Benjamin Holdings Ltd, the store delivers Pomelo.'s signature modern retail experience, blending digital convenience with an inspiring in-store journey. From timeless staples to trend-driven "main character" looks, shoppers can now explore fashion made for every occasion. Can't make it in-store? Shop the latest drops anytime via TikTok Shop. Visit Sunway Pyramid now and step into Pomelo.'s world of effortless style.
When one thinks about Thailand, several things immediately come to mind. Delicious food, beautiful beaches, elephant sanctuaries, awe-inspiring temples, bustling street markets… the list goes on.However, one thing that often doesn’t get mentioned is “thriving startup ecosystem.” Within Southeast Asia, Thailand often takes a backseat in conversations around tech and startups, eclipsed by markets like Singapore and Indonesia.But that shouldn’t be the case. Opportunity abounds in Thailand, and it has grown into an exciting place to start up. And that’s why it’s among the countries lined up for our monthly Founders’ Meetup.Let’s go a little deeper into why we’re keen on Thailand:An overviewFirst things first: Where is Thailand at as an ecosystem?The country had over 1,000 startups as of 2022, according to Startup Universal. It was also ranked 54thon Startup Blink’s global startup ecosystem index in 2023, and is fourth among all the Southeast Asian countries.Startup funding in Thailand has also been steadily on the rise in the last few years.It hit an all-time high of over US$547.5 million in 2023, according to Tech in Asia’s database. This happened despite the overall funding slowdown in the region, indicating that investors are taking a growing interest in Thailand and its startups.Four unicorns have also emerged in the market over the last few years
Photo credit: PomeloFashion ecommerce firm Pomelo Fashion posted a 34% year-on-year revenue jump for 2022, according to its financial statements obtained from Alternatives.pe, which tracks regulatory filings in Singapore. The Thailand-based firm’s revenue amounted to US$38 million, while its losses narrowed by 5% to US$31.9 million in 2022. Such results indicate that the company remained strong even as offline activities were gradually resuming at the time – and that Pomelo had been able to stand toe to toe with the likes of Shein
Pomelo launches exclusive Taylor Swift Inspired Capsule Collection for all Swifties!
Pomelo raised $28.2 million in equity and debt financing in 2021, and in January 2023, it raised an additional $3.9 million U.S. from existing investor Jungle Ventures in a Series D funding round.
Pomelo is Hiring for 5 Jobs on Simplify!
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About Pomelo
Industries
Consumer Software
Consumer Goods
Company Size
201-500
Company Stage
Series D
Total Funding
$187.5M
Headquarters
Bangkok, Thailand
Founded
2013
Pomelo is Hiring for 5 Jobs on Simplify!
Find jobs on Simplify and start your career today