PopSockets

PopSockets

Customizable smartphone grips and stands

Overview

PopSockets makes extendable phone grips and related accessories such as PopGrip, PopTops, PopWallets, car mounts, and MagSafe versions. The PopGrip attaches to devices with a repositionable gelpad, giving a secure one-handed hold, doubling as a stand, and helping manage cords. It differentiates itself through customization for individuals and brands, direct-to-consumer sales plus retail partnerships, and the Poptivism program that donates proceeds to nonprofits, along with sustainability efforts like PlantCore materials and carbon-neutral certifications. The goal is practical, easy-to-use mobile accessories, expanded collaborations, and growth via consumer-focused design and brand partnerships without relying on venture funding.

About PopSockets

Simplify's Rating
Why PopSockets is rated
C
Rated C on Competitive Edge
Rated C on Growth Potential
Rated C on Differentiation

Industries

Hardware

Design

Consumer Goods

Company Size

51-200

Company Stage

Seed

Total Funding

$360K

Headquarters

Boulder, Colorado

Founded

2012

Simplify Jobs

Simplify's Take

What believers are saying

  • New CEO Jiayu Lin driving shift to mobile fashion brand with product innovation focus.
  • MagSafe Suction Grip and Kick-Out stand target content creators and influencers.
  • Kindle case launch with BookTok demand signals successful category expansion beyond smartphones.

What critics are saying

  • Foldable phone adoption eliminates external grip necessity; PopSockets lacks foldable form factor strategy.
  • MagSafe pivot cannibalizes higher-margin traditional PopGrip sales while competing with Apple ecosystem.
  • Retail concentration with T-Mobile, Target, Walmart threatens 40–60% revenue if delisted.

What makes PopSockets unique

  • Pioneered collapsible phone grip category with 280+ million units sold globally.
  • Customizable design platform enables consumer self-expression and corporate brand partnerships.
  • Expanded ecosystem includes MagSafe-compatible products, Kindle cases, wallets, and licensed IP collaborations.

Help us improve and share your feedback! Did you find this helpful?

Funding

Total Funding

$360k

Below

Industry Average

Funded Over

1 Rounds

Seed funding is usually the first official round after pre-seed, when a startup has a prototype or concept. It’s typically used to develop the product, test the market, and start building the team. Investors here are often angel investors or early-stage venture capitalists.
Seed Funding Comparison
Below Average

Industry standards

$3.3M
$360k
PopSockets
$1.5M
Slack
$2M
Netflix
$2.3M
Instacart
$3M
Robinhood

Benefits

Remote Work Options

Flexible Work Hours

Health Insurance

401(k) Retirement Plan

401(k) Company Match

Stock Options

Company Equity

Performance Bonus

Professional Development Budget

Conference Attendance Budget

Tuition Reimbursement

Wellness Program

Mental Health Support

Gym Membership

Phone/Internet Stipend

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

-1%

2 year growth

-1%
LoveHandle
Mar 24th, 2026
Phone grip vs. PopSocket: which is right for you?

Phone grip vs. PopSocket: which is right for you? on Mar 24 2026 If you're thinking about getting a phone grip, you've probably considered a PopSocket. They're everywhere - gas stations, airport kiosks, Instagram ads. And for good reason: they work. A PopSocket will help you hold your phone. But "works" and "best" are different things. If you've seen LoveHandle and wondered how it compares to a PopSocket, this guide is for you. LoveHandle'll give PopSockets their due and be honest about where they fall short. Spoiler: if you care about more than just a grip, LoveHandle wins - and it's not particularly close. First: Where PopSockets Deserve Credit PopSockets made the phone accessory market pay attention. Before PopSocket, the idea of attaching anything to the back of your phone was niche. PopSocket made it mainstream, and that's genuinely valuable. They're affordable (typically $10-$20), widely available, easy to understand, and reasonably effective at their core job: giving your finger something to hook through. They also collapse flat when not in use, which helps somewhat with pocket storage. PopSocket has also expanded into PrintShop customization, limited MagSafe variants, and wallet attachments - signs of a company trying to evolve with the market. Credit where it's due. Where PopSockets Fall Short Now let's talk about the real limitations - the ones that matter once you use a phone grip daily. No Kickstand This is the biggest functional gap. A PopSocket, in its standard form, does not function as a kickstand. Yes, you can prop a PopSocket against a surface at a very low angle for landscape video viewing - but it's not designed for it, it's not stable, and it definitely doesn't work in portrait mode. If you've ever balanced your phone against a PopSocket to watch something hands-free, you know the anxiety: one nudge and it tips over. LoveHandle's built-in two-way kickstand works properly, in both portrait and landscape orientations, on any flat surface. It holds firmly. It doesn't tip. This is a fundamental usability difference. No Swappable Straps Once you buy a PopSocket, that's the color you have - unless you buy a new one. There's no strap swap, no color swap, no customization without replacement. LoveHandle's Swappable Strap system lets you change your grip's look in seconds, as often as you want, for just $15 per strap. It's a meaningfully different approach to personalization. Doesn't Play Well With MagSafe Standard PopSockets are not MagSafe compatible. PopSocket does make a MagSafe variant (PopSockets PopGrip for MagSafe), but it comes with trade-offs: the MagSafe version uses a swappable top but still lacks a real kickstand and still doesn't offer interchangeable strap systems. LoveHandle PRO for MagSafe ($38-$45) is natively MagSafe compatible, works with the full Apple MagSafe ecosystem, and still includes the kickstand and Swap Strap features. Adds More Bulk When Collapsed PopSockets collapse to roughly half their expanded height, but the collapsed profile is still noticeable - particularly in tighter pockets or slim bags. The expanded knob creates an uneven surface on the back of your phone that can catch on things. LoveHandle's profile is a flat 0.19 inches - no pop-out, no knob, nothing to catch. The strap lies flush against the phone. When you need it, slide your fingers through. When you don't, it's barely there. Not Made in the USA PopSocket is an American company (founded in Boulder, Colorado), but its products are manufactured overseas. LoveHandle is Certified Made in USA - a meaningful difference if domestic manufacturing matters to you. No Magnet Functionality (Standard Models) Standard PopSockets don't include built-in magnets, which means they don't work with magnetic car mounts and they can't snap to magnetic surfaces. You'd need to add a separate magnetic plate - which adds yet another layer to the back of your phone. LoveHandle PRO Grips include built-in Neodymium magnets as standard. Snap it to a magnetic mount, the side of your fridge, a metal desk organizer - no accessories needed. Who Should Get a PopSocket? LoveHandle said LoveHandle'd be honest, so: PopSocket is a reasonable choice if you want the cheapest option, you just need basic grip help, and you're not interested in kickstand functionality, swappable styles, or MagSafe compatibility. If you're primarily after something to wrap your finger around and nothing else, a PopSocket works for that. Who Should Get LoveHandle? LoveHandle is the better choice if you want a grip that does more than just grip. If you want to prop your phone up for videos or calls. If you want to swap colors with your outfit or the season. If you want to snap onto magnetic mounts without an adapter. If you want MagSafe compatibility that actually works. If you want a product made in the USA by a family-owned company with a real satisfaction guarantee. In short: if you're going to put something on the back of your phone, it might as well be something that earns its place. LoveHandle PRO Grip starts at $24 - not much more than a premium PopSocket. The PRO for MagSafe is $38-$45. Every LoveHandle comes with a 100% satisfaction guarantee, so trying one is risk-free. The best phone grip in 2026 isn't the most popular one. It's the one that does the most for you, looks the best doing it, and holds up over time. That's LoveHandle. FAQ Section: Q: What's the main difference between LoveHandle and PopSocket? A: The most significant difference is the kickstand. LoveHandle includes a built-in two-way kickstand (portrait and landscape) that PopSocket doesn't offer. Beyond that, LoveHandle features swappable Straps, built-in Neodymium magnets, a slimmer 0.19" profile, and Certified Made in USA manufacturing. PopSockets are cheaper but offer fewer features. Q: Is LoveHandle more expensive than PopSocket? A: LoveHandle PRO Grip starts at $24-$30, while standard PopSockets range from $10-$20. The price difference reflects significantly more functionality: two-way kickstand, swappable straps, Neodymium magnets, and domestic manufacturing. LoveHandle also backs every purchase with a 100% satisfaction guarantee. Q: Does LoveHandle work with MagSafe? A: Yes. The LoveHandle PRO for MagSafe ($38-$45) is natively compatible with Apple's MagSafe ecosystem, including MagSafe chargers and mounts. It works with iPhone 12 and newer. PopSocket also offers a MagSafe variant, but it lacks LoveHandle's kickstand and Swap Strap features. Q: Can you use a LoveHandle as a kickstand? A: Yes - and it's one of LoveHandle's most distinctive features. The built-in kickstand works in both portrait and landscape orientations, making it genuinely useful for video calls, content viewing, recipe following, and hands-free video. Standard PopSockets do not function as proper kickstands. Q: Is LoveHandle better than PopSocket? A: For most people who want more than basic grip functionality, yes. LoveHandle offers a two-way kickstand, swappable straps, Neodymium magnets, MagSafe compatibility (PRO for MagSafe model), a slimmer profile, and USA manufacturing - features that PopSocket's standard lineup doesn't match. If the only criterion is lowest price, PopSocket wins. On overall value and features, LoveHandle wins.

Mashable
Aug 27th, 2025
BookTok, get ready: PopSockets just launched its first-ever Kindle case

PopSockets just launched the brand's first-ever Kindle case that comes with a built-in MagSafe ring - finally answering TikTok's call.

Yanko Design
Jul 29th, 2025
PopSockets MagSafe Suction Grip Holds iPhone on Smooth Surfaces for Hours

Now, to tap into this fanfare and present iPhone-based content creators and influencers with a MagsSafe-compatible option, PopSockets has launched Suck-Up Grip and Mount.

MacRumors
May 27th, 2025
PopSockets Launches New Kick-Out iPhone Stand With Unique Twist

PopSockets today announced the launch of its new Kick-Out grip and stand for iPhones.

PRWeek
Nov 26th, 2024
PopSockets picks The Sway Effect as PR AOR

When Emily Sly joined PopSockets as head of brand and marketing three months ago, she immediately started looking for a PR agency partner to help PopSockets take its marketing efforts to the next level.

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