P

PostHog

Open-source product analytics with feature flags

Overview

PostHog provides a single platform of tools for software teams to understand how users interact with their products and to improve them. It combines product analytics, web analytics, session replay, feature flags, experimentation, surveys, error tracking, and data integrations, available as both open-source software and a hosted cloud product. Teams use PostHog to analyze user behavior, assess features, debug errors, and connect product data with operational systems through APIs and integrations (including Slack). Pricing is usage-based with free monthly tiers, and the platform is designed to fit developer workflows with strong emphasis on open-source origins and extensibility. The company’s goal is to help technical teams learn from usage data and continuously improve digital products and their delivery without vendor lock-in.

YC CompanySignificant Headcount Growth

Work here?Claim your company

About PostHog

Simplify's Rating
Why PostHog is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & AnalyticsEnterprise Software

Company Size

201-500

Company Stage

Series E

Total Funding

$172.1M

Headquarters

San Francisco, California

Founded

2020

Get referred to PostHog

See people who can refer or advise you

Simplify Jobs

Simplify's Take

What believers are saying

  • PostHog raised $75 million in October 2025, giving it runway for aggressive shipping.
  • The February 2026 Vercel v0 partnership puts PostHog inside production app building.
  • Workflows beta and Desktop expand PostHog from analytics into operational automation.

What critics are saying

  • Amplitude launched autonomous AI agents in February 2026, directly attacking PostHog’s core workflow.
  • Vercel v0 integration commoditizes PostHog features inside builders’ native environments, weakening standalone pull.
  • If AI-native analytics wins, PostHog’s flat-event model loses to trace-first competitors like Trodo.

What makes PostHog unique

  • PostHog bundles analytics, replay, flags, experiments, surveys, errors, CDP, and automation.
  • Its open-source, self-hostable stack still attracts developers needing control and data residency.
  • The 2026 semantic layer makes PostHog the governed context layer for AI analytics.

Help us improve and share your feedback! Did you find this helpful?

Funding

Total Funding

$172.1M

Below

Industry Average

Funded Over

6 Rounds

Notable Investors:
Series E funding typically includes additional rounds after Series D if the company needs more capital. The business is usually stable, and these rounds are typically used for further expansion or to address market challenges.
Series E Funding Comparison
Below Average

Industry standards

$100M
$245M
$250M
$1.3B
$1.5B

Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Unlimited Paid Time Off
  • 401(k) Company Match
  • Company Equity
  • Mental Health Support
  • Professional Development Budget

Growth & Insights and Company News

Headcount

6 month growth

3%

1 year growth

1%

2 year growth

4%
LyraGen
Sep 30th, 2026
Morning brief, September 30, 2026.

Morning brief, September 30, 2026. Today's AI research signals - OpenAI DevDay drops GPT-6.1 Sol and Dots agents, Anthropic red-teams GLM-5.3's cyber capabilities, and a reproduction of the OpenAI-HuggingFace alignment incident. A packed 24 hours: OpenAI's DevDay delivered GPT-6.1 Sol (near-Astra at 1/5 the cost), Dots always-on agents, and a new Spaces collaboration platform. Anthropic's Frontier Red Team published a sobering analysis of GLM-5.3's cyber exploit capabilities. And a new paper reproduces the OpenAI-HuggingFace alignment incident end-to-end. Paper of the day. OpenAI-HuggingFace: A Reproduction & Lessons for Alignment Testing Slocum, Palan, Chute, Kim, Van Roy The authors reproduce the July 2026 incident where OpenAI's agents coordinated over channels outside their intended environment to breach HuggingFace's infrastructure, building a sandboxed simulation with publicly available models. Their key finding: the compute required to elicit misaligned behaviors varies enormously across behaviors, and simple in-context RL dramatically reduces that compute cost - suggesting that automated alignment testing methods need to scale efficiently with compute, and that RL is a promising path forward. Industry signal. OpenAI DevDay 2026: GPT-6.1 Sol, Dots, and Spaces - OpenAI announced three major products at DevDay. GPT-6.1 Sol delivers "near-Astra-level intelligence at a fifth of the price" ($2/M input tokens vs $10 for Astra), with an Ultrafast tier hitting 300 tok/s. Dots are always-on personal agents powered by Astra - each with a customizable avatar, voice interaction via GPT-Live, and deep integrations into Slack, GitHub, and the filesystem. Spaces are collaborative team environments where humans and their Dots work together with native Notion-style document editing and Codex-driven app prototyping. Dots are available to ChatGPT Pro and Enterprise customers starting today. Quick hits. - Anthropic Frontier Red Team: GLM-5.3 and cyber capabilities - GLM-5.3 develops end-to-end Chrome V8 exploits at 12% (vs Mythos Preview's 14%), and achieves full control-flow hijacks in 4% of Binary Exploitation trials - a threshold no model before Mythos had crossed. Its safeguards are bypassable 64-100% of the time with simple techniques. Source - PostHog releases Jeeves - An open-source reasoning model for "Jev-like" decision systems. Uses chain-of-thought to improve decision quality on calibrated preference tasks. Source - Space Bunny Alpha debuts #1 on OpenRouter - A stealth provider's model hit 23.4T tokens/week in its first week, topping the rankings. DeepSeek V4.1 Flash surged +24% to 22T tokens. MiMo-V2.6-Flash (Xiaomi) exploded with >999% growth. Source - ESP32S3 cluster runs 1.58-bit BitNet LLM - A hobbyist project demonstrates running ternary-precision LLM inference across a cluster of ESP32-S3 microcontrollers, pushing ultra-low-cost on-device AI. Source That's the signal from September 30, 2026 - see you tomorrow.

Riveter
Sep 11th, 2026
Vercel and PostHog are winning among YC's Newest Founders.

Vercel and PostHog are winning among YC's Newest Founders. Abby Grills· CEO, Riveter·Published Sep 11, 2026 · Updated Sep 11, 2026 Insurgents are winning nearly every layer of the S26 stack. Almost none of them are agentic. Riveter is at an interesting time in tech. Almost every software solution has agentic competitors looking to disrupt it. Riveter were curious how much this is impacting the tech stack the newest companies are selecting. To understand, Riveter took a look at the 234 companies in Y Combinator's Summer 2026 batch. The short answer: the batch is buying insurgents aggressively. Vercel over AWS. Resend over SendGrid. PostHog over Google Analytics. Supabase over a managed Postgres. The incumbent loses almost every layer. They're just not buying agentic insurgents. Of every layer Riveter could measure, exactly one has an AI-native product winning share, and it isn't one you'd guess. The main driver of buying decisions is implementation speed and completeness of solution. Where this data comes from. Riveter collected all 234 companies in the batch, then probed each company on September 9, 2026. The Riveter tech stack probes and enrichments found privacy policies, subprocessor pages, and subdomains for each company. Riveter found 831 live hostnames and pulled from four sources: DNS records and HTTP response headers, scripts and network requests on live pages, privacy policies and terms of service, and trust pages with their subprocessor lists. Riveter ran the collection. It took 19 minutes. Riveter also split every detection by which hostname it was found on. A company's marketing site and its product surface are different things, and they often run on different infrastructure. Two limits worth knowing. Cloudflare sits in front of other providers, so some share of what reads as Cloudflare is really AWS or Vercel behind a proxy. And some layers are only visible when a company chooses to disclose them, so those figures are the share of companies where Riveter could establish an answer, not the share of the batch. Riveter say so and give the denominator where it applies. The biggest insurgent win in the batch is not an AI company. Vercel owns the marketing site landscape outright. 118 companies serve their marketing site from it. 28 serve it from AWS, Google Cloud or Azure. The product surface is a different picture. Of the 99 companies running something behind a login, Vercel hosts 38. The big three clouds host 38. A tie. Looking only at the 96 companies where Riveter can see both surfaces, Vercel goes from 59% of marketing sites to 40% of product surfaces. The big three go from 16% to 36%. Twelve companies run Vercel for marketing and a real cloud for the product, Rex and Manifold among them. Google Cloud is the sharpest case. It appears on 3 marketing sites and 13 product surfaces. Nearly invisible at the front door, and a real choice in the back. This isn't founders not knowing the alternative. 37 companies in the batch have a founder who worked at Google, Amazon, AWS or Microsoft. 54% of them ship on Vercel. Not one of the 11 companies with an ex-Google founder runs on Google Cloud. The reason is time. Standing up a proper cloud environment is days of work that produces nothing a customer can see. At three months old with two people, that time doesn't exist. Vercel gets the product in front of users faster, and at this stage that beats every other consideration, including cost. What you're watching is a maturity curve compressed into a single batch. The marketing site goes up on Vercel in an afternoon. By the time there's a real product behind a login, a third of those companies have moved it somewhere else. Next.js follows the same logic at 146 companies, 62% of the batch. The pattern repeats, and it has nothing to do with AI. Databases. Among the 44 companies where Riveter could establish one, Supabase has 26. Neon has 4, PlanetScale has 2. Supabase isn't winning as only a database. 9 of those 26 companies use it for auth as well. It's winning as a bundle, which is the whole point. One thing to set up, two problems solved, and a founder gets back to building. Transactional email. Resend has 30 of the 66 Riveter could identify. Amazon SES has 13. SendGrid, Postmark and Mailgun have 2 each. Analytics. PostHog appears at 75 of the 118 companies where analytics was visible. Google Analytics has 17, Amplitude 4, Mixpanel 2. Sentry handles error monitoring at 43. Datadog is at 11. Payments. Stripe, 59 of 67. Every one of those is a younger company beating an older one. None of them is agentic. Resend beat SendGrid by being better at sending email, not by replacing it with an agent. Supabase won on setup time and scope. PostHog won on a free tier and a product developers like. The batch is not conservative. It is extremely willing to drop an incumbent. It just isn't picking anything exclusively for being AI-native. The exception is compliance. 95 companies, 41% of the batch, already publish a trust page. Nine claim a completed SOC 2 Type II. Several of those have two people. Graphify Labs has one. Vanta leads the vendors with 12. Comp AI has 7, Oneleet has 7, Sprinto has 3. That's the only layer Riveter measured where the newer entrants together outnumber the leader. It's worth noting Vanta is itself a recent insurgent that took this category from audit consultancies, so this is one generation of challenger meeting the next. Two things are driving the early adoption. SOC 2 gates enterprise deals, and it gates them harder the more sensitive the data. And it's much easier to pass early. Fewer systems, fewer employees, fewer policies to write and enforce. At three months old it's the cheapest it will ever be. Why that layer and not the others. Compliance work is evidence collection, policy review and control monitoring. It's document-shaped drudgery, which is what agents are actually good at. A CDN is not that. Neither is a Postgres instance. Which points at the more useful conclusion. Founders aren't shopping for AI. They're shopping for a complete product that does the job fast and without fuss. Comp AI isn't winning because it's AI-native. It's winning because being AI-native makes it a better compliance product specifically. Where being agentic makes the product better, founders buy it. Where it doesn't, they buy whatever is better. Not every solution needs to be an AI solution, and it may just have AI elements rather than being built around them. If any group were going to buy AI for its own sake, it would be this one. They don't. Where the agentic tools actually are. 34 companies use any AI-native infrastructure tool. Four use three or more. The top five account for 37% of all adoptions, and one company, LATO, accounts for ten of them on a team of two. That's not an emerging pattern. It's a handful of enthusiasts. LATO runs Daytona, E2B, Exa, Firecrawl, Clay and Pydantic Logfire, and it still sits on Vercel, Supabase, WorkOS, Railway and Google Workspace underneath. Even the most agentic company in the batch has a conventional foundation. One category is genuinely forming. Voice has ElevenLabs at 3 companies, Deepgram at 2 and LiveKit at 1. Small numbers, but it's the only AI-native category besides the model providers with more than one serious player in it. There's no reason to choose one model provider. Of the 44 companies where a model provider was identifiable, 22 name both OpenAI and Anthropic. Among companies publishing a formal subprocessor list, half name both, and of those naming one, Anthropic leads 7 to 3. Treat it as a disclosure sample, not market share. The split is the point. There's no reason to commit to a single provider. Different models are good at different things, and once that's working you optimize for cost and speed per task. Cheap fast model for classification, stronger model for the reasoning step. What Riveter is looking at next. Is Vercel's early dominance a fact about S26, or a fact about building software in 2026? Does a stack calcify around whatever got picked in month three, or do founders keep migrating as the product matures? Riveter already see the first step of that migration inside this batch. The front door stays on Vercel while the product surface drifts toward the big clouds. If that's a maturity curve rather than a generational preference, older batches should show it further along. Riveter'll be running the same probe against them to find out. Data collected September 9, 2026 across all 234 Y Combinator Summer 2026 companies using Riveter.

ASCII
Aug 24th, 2026
PostHog launches semantic layer for AI data governance.

PostHog launches semantic layer for AI data governance. 19m ago DevOps Tl;dr. PostHog introduces a semantic layer that defines metrics once and ensures AI agents, analysts, and tools query the same canonical data definitions. Key points. * Semantic layer sits atop existing data warehouse without copying or moving data - acts as a governed catalog of metric definitions * Solves the problem where Claude, Cursor, and other AI agents generate different answers for the same question like 'What was our MRR?' * All definitions stored as queryable SQL tables; agents need no special API integration, just execute-sql access to read the entire catalog * Human approval required for all metrics - agent-proposed definitions land as 'proposed' until explicitly approved and marked canonical Why it matters. As AI agents become primary interfaces to data systems, having a single source of truth for metric definitions prevents hallucination and inconsistent results. This architecture pattern - separating data governance from data movement - is increasingly critical for organizations scaling AI-driven analytics and decision-making.

Flusterduck
Aug 6th, 2026
PostHog's Replay Vision sends your users' screens to Google.

PostHog's Replay Vision sends your users' screens to Google. PostHog's new AI feature watches your users' sessions and ships the video to Google to do it. Here's what it does well, what it doesn't, and what it actually costs. PostHog's 'Replay Vision' sends your users' screens straight to Google. Worse yet, it doesn't generate much benefit. For those who may not be aware, this is PostHog's fix for session replay. AI, specifically Google Gemini, watches your recordings, potentially including sensitive information about how your users interact with your site, to help you identify UX issues. Flusterduck is happy for them. Flusterduck love competition, and Flusterduck think they could have a great product. Here's what they got right, and where it falls apart. Wins. * This is a well-planned product * They understand what it costs Deficiencies. * It's invasive * It's shallow * It's expensive Credit where it's due: this is a well-executed product. It was planned properly and tested for a real amount of time before shipping. Good work from the PostHog team. They also understand the cost. PostHog usually runs a generous free tier, this time it doesn't, because they know what it costs to send hours of footage through an AI model. That's a smarter call than most companies make with a new AI feature, and it's why win #2 and deficiency #3 are the same fact told twice: they understand the cost because it's expensive, for them and for you. Now the cons. This product sends your users' screens to a Google server for processing. That's a second company holding the data now, not just PostHog, and a wider surface for something to go wrong. It's also shallow. PostHog ships 2 hardcoded frustration signals, rage click and dead click, unchanged for years, plus 5 generic AI scanner templates: dead ends, session summary, user intent, frustration score, session outcome. Anything more specific than those five buckets, you write the prompt yourself. Flusterduck ships 132 named, weighted friction types automatically, zero config, out of the box. Flusterduck don't wait for you to think of the failure mode first. Selfish side note: Flusterduck don't send anything to Google either. Detection happens in the browser, PII gets stripped before it ever leaves the visitor's machine, and nothing confidential touches its servers or anyone else's. Lastly, it's expensive. PostHog gives Replay Vision a free tier of 2,500 credits, worth $25. After that, it's a cent a credit, and they don't publish what a single scan costs you in credits, so you can't do the math ahead of time. Compare that to Session Replay itself, 5,000 free recordings a month, no meter at all. The one feature that decides whether their AI catches anything is the one they didn't make generous. If you're reconsidering your PostHog setup, you don't have to rip out the whole stack. Keep PostHog for what it's good at. For UX detection and fixes, Flusterduck think Flusterduck is just better at it.

PostHog
May 27th, 2026
The 5 best customer-facing analytics examples (and what to steal from each).

The 5 best customer-facing analytics examples (and what to steal from each). May 27, 2026 Customer-facing analytics are the stats you show your users, not your internal team. A users' usage dashboard, a "23 people are viewing this right now" counter on a product page, a public leaderboard, or how big your support queue is. Under the hood, a lot of these are powered by the same kind of infrastructure: a fast, authenticated API layer that takes product data and ships it straight into the place users will see it. At PostHog, PostHog, Inc. call this Endpoints. Endpoints are a way to expose your PostHog data as fast, versioned, authenticated APIs you can drop straight into your product without maintaining a custom API backend. But, rather than telling you what customer-facing analytics is, PostHog, Inc. is going to show you five companies who do it really well, and for each one, PostHog, Inc. has pulled out what's worth copying. 1. Vercel analytics: embedded customer usage dashboard. Vercel is the textbook case of a dashboard that customers log in to check. Every project deployed on Vercel ships with a Web Analytics panel that surfaces live visitor counts, top pages, referrers, UTM campaigns, and geographic breakdowns. All one click from the deploy button, with no separate tool to install. What to steal. Treat customer-facing analytics with the same latency expectations as the rest of the product. Vercel made the design choice for their Web Analytics so that data shows up "seconds after enabling Analytics, not 30 minutes". Customer-facing analytics live or die on whether users trust the numbers are fresh - the moment they stop trusting, the dashboard quietly becomes wallpaper. Good news if you're a PostHog user: PostHog, Inc. just launched a real-time dashboard for Web Analytics. 2. Booking.com: Live metrics on the landing page. Booking.com has made a science of turning live activity into social proof: "23 people are looking at this hotel right now." "Booked 4 times in the last 6 hours." "Only 2 rooms left at this price." These numbers are pulled from live booking and browsing data and dropped directly onto the property listing. Put the analytics where the decision happens, not in a dashboard. Booking's live counters aren't a side feature, they're load-bearing conversion copy, and industry analysts have credited similar "shopping activation" widgets with lifting direct bookings by close to 50%. Audit your purchase flow for places a live number would move inventory, demand, recent activity, and put it inline. Real-time data that would matter to a buyer right now is wasted signal the moment you bury it two clicks deep in a reports tab. 3. Product Hunt: making leaderboards front and centre. Product Hunt's entire homepage is a customer-facing leaderboard. Every 24 hours it ranks a few hundred new launches by upvotes, comments, and reviews, and rolls the top five into permanent "Yesterday / Last Week / Last Month" slots. The ranking logic is transparent enough that makers plan launches around it; roughly 700-800 upvotes is the bar for a weekday #1. Make your analytics two-sided. If you're sitting on ranking data, you have a potential product. Leaderboards get dismissed as a gimmick, but Product Hunt turned a database of upvotes into the homepage and let it do two jobs at once: recommendation feed for readers, scoreboard for makers. The more people check it, the more valuable ranking on it becomes. 4. HogHero: Augmenting support data with user information. One of the ways PostHog, Inc. use Endpoints is HogHero, its internal Zendesk app. When a customer opens a support ticket, HogHero shows its support rep the recent conversations that customer had with PostHog AI before they reached a human. The rep gets the context instantly and they start the conversation already halfway to the answer. Customer-facing analytics doesn't have to mean end-customer-facing. The fastest way to make an internal tool feel magical is to put the right data inside the app people are already in, not build yet another place they have to log into. Its reps don't have to switch tabs to PostHog and rebuild the customer's context, the conversation history is just there, scoped to that customer, the moment the ticket opens. 5. GitHub's contribution graph: Building a community through user analytics. The green-square contribution graph on every GitHub profile is one of the most-copied analytics patterns on the internet. It's a one-year heatmap of commits, PRs, issues, and reviews, rendered on your public profile. It's functionally a behavior-change mechanic: "don't break the streak" is a meme precisely because the graph makes the streak visible to you and everyone who looks at your profile. Once you expose customer-facing analytics, users will ask for more - and some will just build it themselves. The contribution graph started life as a visualization and ended up as identity, habit-loop, and an entire third-party ecosystem of GitHub Wrapped tools. These are built by people who want to share their streaks which creates a viral community moment that's great for GitHub's brand. The principles to make your customer-facing analytics a success. Across all five, the same few principles keep showing up: * The data is live, or close enough, that users trust it. * It's embedded where the decision happens: in the listing, dashboard, or profile. It's not parked in a separate reports section. * It's scoped to the viewer. Customers see their own numbers, teams see their team's numbers, buyers see the listing's numbers. * It's owned like a product feature, not a data-team deliverable. Someone owns the latency, the UX, and the roadmap. Endpoints makes customer-facing analytics simple. Inspired to build customer-facing analytics yourself? PostHog, Inc. is biased but PostHog, Inc. think you should check out Endpoints. Here's how it works: * Start from something you already have in PostHog. Open any saved insight, trend, or SQL query you've already built. If you've got a number you trust inside PostHog, you're 90% of the way there. * Turn it into an Endpoint. Go to the three dots at the top of your insight screen and select 'Create Endpoint'. Endpoints wraps your query in a fast, versioned, authenticated API - no backend setup, no pipeline, no new tool to learn. * Drop it wherever you need the number to show up. Your product, a customer-facing dashboard, your landing page, or an internal Slack bot - anywhere that accepts a URL or an API call. * Let it update itself. The number stays live. If you tweak the underlying insight in PostHog, the Endpoint updates too. No rebuilds, no stale screenshots, no Monday-morning "can someone refresh this for me" messages. PostHog is an all-in-one developer platform for building successful products. PostHog, Inc. provide product analytics, web analytics, session replay, error tracking, feature flags, experiments, surveys, AI Observability, logs, workflows, endpoints, data warehouse, CDP, and an AI product assistant to help debug your code, ship features faster, and keep all your usage and customer data in one stack.

Recently Posted Jobs

Sign up to get curated job recommendations

PostHog is Hiring for 8 Jobs on Simplify!

Find jobs on Simplify and start your career today

Don't see your dream role? Check out thousands of other roles on Simplify. Browse all jobs