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PostHog

Open-source product analytics with feature flags

Overview

PostHog provides a single platform of tools for software teams to understand how users interact with their products and to improve them. It combines product analytics, web analytics, session replay, feature flags, experimentation, surveys, error tracking, and data integrations, available as both open-source software and a hosted cloud product. Teams use PostHog to analyze user behavior, assess features, debug errors, and connect product data with operational systems through APIs and integrations (including Slack). Pricing is usage-based with free monthly tiers, and the platform is designed to fit developer workflows with strong emphasis on open-source origins and extensibility. The company’s goal is to help technical teams learn from usage data and continuously improve digital products and their delivery without vendor lock-in.

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About PostHog

Simplify's Rating
Why PostHog is rated
B
Rated B on Competitive Edge
Rated A on Growth Potential
Rated C on Differentiation

Industries

Data & AnalyticsEnterprise Software

Company Size

201-500

Company Stage

Series E

Total Funding

$172.1M

Headquarters

San Francisco, CA

Founded

2020

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What believers are saying

  • PostHog launched Self-Driving GA on November 9, 2026, with paid usage already active.
  • The company says it is on pace for $100 million ARR in 2026.
  • November 2026 hiring spans twelve roles, signaling continued investment across product and revenue.

What critics are saying

  • Google Gemini powers Replay Vision, creating privacy and vendor-lock concerns for sensitive sessions.
  • Trodo and other AI-native analytics startups attack PostHog’s flat-events model for agents.
  • Self-Driving’s per-run pricing starts December 9, 2026, risking bill shock and churn.

What makes PostHog unique

  • PostHog bundles analytics, replay, flags, experiments, errors, logs, and AI in one platform.
  • Its open-source, self-hostable stack plus MCP access fits engineer-led teams managing sensitive product data.
  • PostHog’s 2026 self-driving agents turn product signals into PRs, not just dashboards.

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Funding

Total Funding

$172.1M

Below

Industry Average

Funded Over

6 Rounds

Notable Investors:
Series E funding typically includes additional rounds after Series D if the company needs more capital. The business is usually stable, and these rounds are typically used for further expansion or to address market challenges.
Series E Funding Comparison
Below Average

Industry standards

$100M
$245M
$250M
$1.3B
$1.5B

Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Unlimited Paid Time Off
  • 401(k) Company Match
  • Company Equity
  • Mental Health Support
  • Professional Development Budget

Growth & Insights and Company News

6 month growth

-2%

1 year growth

0%

2 year growth

3%
PostHog
Nov 9th, 2026
Self-Driving is out of beta (we finally fixed the pricing, too).

Self-Driving is out of beta (PostHog, Inc. finally fixed the pricing, too). Nov 09, 2026 In July PostHog, Inc. launched PostHog Self-Driving as an open beta. Its agents dug through your product data, found things worth fixing, and tried to fix them. Their fix rate is now high enough that it's out of beta, and it has real pricing. If pricing is all you came for, skip ahead to the pricing section. For everyone else, here's what thousands of teams, including ours, are doing with it. Juno merged 26 of the last 30 PRs its agents opened. Juno is an AI health assistant for people living with chronic illness. It came out of YC's Spring 2026 batch and already has 250,000 users, but it's a hard product to debug. It has to strip PII everywhere, it runs on multiple platforms, its users vary wildly, and the team behind it is small. Self-Driving doesn't need to see the personal data, and it doesn't care how many platforms or engineers you have. It pieces the story together from Error Tracking and Product Analytics, writes it up as a report, and turns actionable reports into PRs if you want them. Juno's team merged 26 of the agents' last 30 PRs straight away. Some fixed bugs, like chat boxes that hung. Others added features, like a "Log all" button that makes medication tracking quicker for people juggling several prescriptions. All of them made health tracking a bit less tiring for Juno's users. SoundBoost rolled back a domain migration because a report told it to. SoundBoost is an AI mastering tool with 225,000 users and a team of four. Founder Berkan Cesur starts every morning in the Self-Driving Inbox, where reports rank what to fix next. "If we fix 10% here, 5% there? Those gains add up, and PostHog compiles that into a menu for me," he says. Its self-driving team let Self-Driving drive itself. Higgsfield merges self-driving PRs without opening PostHog. "All I want to know about is the pricing" If you used the beta.

Cogny AB
Oct 22nd, 2026
Your start page now graphs any connected tool: PostHog, AppsFlyer, Plausible, Matomo and more.

Your start page now graphs any connected tool: PostHog, AppsFlyer, Plausible, Matomo and more. Your Cogny start page is a row of KPI graphs: the last 30 days against the same days five weeks earlier, markers where changes shipped, a one-line daily update under each graph when something moved. Until today those graphs came from seven integrations Cogny knew how to read by hand: Google Ads, Google Analytics 4, Search Console, Bing Webmaster Tools, Stripe, HubSpot and X Ads. Everything else you had connected sat in the Connections panel as "no graph yet", and the only way around it was a custom metric written as SQL on BigQuery. Most workspaces don't have BigQuery. They have MCP connections. So from today, any connected tool can put a KPI on the start page. What changed. PostHog, AppsFlyer, Plausible, Matomo, Piwik PRO, Fathom, Mixpanel, and your own MCP servers are graphable. When a connection isn't one of the seven Cogny reads by hand, Cogny works out how to read it: it looks at the tool's read-only capabilities, decides which of them return a number per day, and proposes the handful of KPIs a growth team would watch there: installs, sessions, page views, sign-ups, purchases, conversions, revenue, cost. Every KPI is verified before you see it. Cogny doesn't guess. Each candidate is run against your actual account for the full window, and it is only offered if it comes back as a daily series: real rows inside the date range, one per day, not a single total and not the same number repeated across the month. A KPI that fails that bar is dropped, and you see why. What you add to the page is a read that has already worked. One click to add a graph. Under Settings | Metrics, "Add a graph for PostHog" (or any other connection) lists the KPIs Cogny found, each with its 30-day total. Click "Add graph" and it's on your start page, with the companion comparison, the daily update, "Improve in chat" and the Experiments button like every other graph. Describe the metric you want. If the KPI you care about isn't in the list, type it in a sentence: "purchases per day", "installs from paid campaigns", "sign-ups excluding internal users". Cogny writes the read for exactly that, tries it against your account, and adds it if it works. Cogny asks when it has to. Some tools can't list what they hold. AppsFlyer has no way to enumerate your apps, Plausible none to list your sites, Mixpanel none to list event names. Instead of guessing, Cogny asks you for the one thing it needs, once, and remembers it. The start page picks graphs for new connections on its own. With "Pick a KPI for new connections" on (the default), Cogny looks at a newly connected tool on the next refresh and adds its busiest KPI, exactly as it already did for Google Ads or Search Console. PostHog in particular. PostHog's API lists events but doesn't count them, and a list capped at a thousand rows can't tell you how many sign-ups you had last Tuesday. So the Cogny PostHog integration gained two tools today: get_event_trend counts an event per day, week or month over a date range (total, unique users, unique sessions, or a sum or average of a property), and run_hogql runs one HogQL SELECT for anything a trend can't express. Both are reads, both are available to your own agent over MCP as well as to the start page. What stays the same. Nothing moves for the seven integrations Cogny already read by hand; they keep their hand-tuned KPIs, companions and spend-aware daily updates. The measurement plan and the start page's funnel are still built from Google Analytics 4. And if you do have BigQuery, SQL metrics are still there, under "Add a SQL metric". Try it. Open your start page, then Settings | Metrics. If you have a connection without a graph, you'll see it under "Add a graph for". Click it, give Cogny a minute, and pick. Not on Cogny yet? Start free: the start page and its graphs are on every plan, Free included.

Salesforce
Oct 17th, 2026
How PostHog makes products self-driving with Slack.

How PostHog makes products self-driving with Slack. "We're a company that's always either shipping code or talking about shipping code. Slack brings that into one place." Cleo LantProduct Marketing Manager, PostHog About PostHog. Where product engineers understand usage, test ideas, and improve what they build PostHog thinks products should play a bigger role in improving themselves. Its suite of developer tools brings together product analytics, session replay, feature flags, experiments, error tracking, AI observability, and more. With that context in one place, people and agents can spot problems, uncover opportunities, and ship improvements faster. Driven by a team of about 200, PostHog is on pace to reach $100 million in annual recurring revenue in 2026. That momentum reflects a culture built around autonomy, transparency, and moving quickly. "Slack is what makes our highly autonomous, remote culture work. We value transparency and have very few meetings, so everything happens in the open. Other than in the codebase, it's where work happens at PostHog." Cleo LantProduct Marketing Manager, PostHog The challenge. The team needed a faster way to turn growing context into timely customer answers PostHog's open way of working gives employees broad access to product decisions, pull requests, changelog updates, support conversations, and customer feedback in Slack. As the company grew, employees needed a faster way to find the most relevant details and bring them together without spending hours compiling information by hand. Managed customers expect direct, timely answers. Technical Account Managers (TAMs) often need to connect a customer's questions with engineering work, recent product changes, and upcoming plans. Slack already gave PostHog an open, searchable history of those relationships. PostHog set out to make that knowledge easier to retrieve, organize, and apply. "Slack makes it easy to access the data I need and work openly. Trying to do the same in Microsoft Teams is night and day." Will WearingTechnical Account Manager, PostHog How PostHog works better with Slack. Syncing people, customer conversations, product data, code, and repeatable workflows PostHog uses public Slack channels to document decisions and keep work visible. Direct messages are strongly discouraged, and the company tracks internal transparency scores to reinforce the practice. "Slack is what makes our highly autonomous, remote culture work," said Product Marketing Manager Cleo Lant. "We value transparency and have very few meetings, so everything happens in the open." To extend that way of working to managed customers, PostHog relies on Slack Connect. Every managed account gets a shared channel with its PostHog contact. Engineers, product managers, and marketers can join the conversation to answer questions, gather feedback, or share changes inspired by an earlier request. "I have two or three accounts that still use Microsoft Teams, and I always ask, 'Why are we on Teams? Let's get you on Slack,'" said TAM Will Wearing. "I'll even create a Slack channel using your personal email and invite you." Technical Account Managers turn customer context into action. Slack Connect gives PostHog's TAMs a running history of each customer's questions, feedback, and priorities. TAM Tyler Crandall uses that history to prepare customer-specific roadmap reviews with Claude and the Slack MCP Server. The workflow gathers relevant information from customer conversations, internal engineering channels, PostHog's changelog, and GitHub. Crandall reviews the result for accuracy before sharing it. "What used to require hours of collecting and organizing information now takes about 15 minutes using Claude with the Slack MCP," said Crandall. "It saves time, creates a consistent format, and makes the process repeatable." Wearing uses Slackbot to find customer context even when he can't remember the precise wording or location of a conversation. He also built a personalized daily review that organizes customer conversations, direct messages, executive updates, and pull requests around his priorities. "The 'wow' is being able to ask a question in natural language and get an organized answer I can use right away," he said. "It takes messy human output and turns it into something meaningful and easy to act on." With real-time customer conversations, company knowledge, and connected tools all accessible through Slack, Wearing can move from finding context to acting on it. He can then bring that context into Codex to investigate customer requests. For example, when a customer asked for labels on chart axes, Wearing made the one-line fix and shared the resulting pull request with them, giving the customer a clear view of their feedback becoming a product improvement. "Slack MCP turns hours of research into a consistent customer update in about 15 minutes." Tyler CrandallTechnical Account Manager, PostHog The practice of using Slack data to move work forward extends across the company. PostHog's sales team maintains a shared library of workflows to prepare roadmap reviews, assess account health and engagement, and invite more customer users into Slack Connect channels. PostHog brings analytics and code into Slack. PostHog is both a highly engaged Slack customer and a builder on the Slack platform. Teammates and customers can mention the PostHog app in a thread to explore analytics, retrieve a chart or table, set up an experiment, or update a feature flag, all without leaving the conversation. With a single instruction in Slack, Lant renamed "PostHog Code" to "PostHog Desktop" across its documentation, handbook, and landing pages, generating pull requests for the team to review. PostHog also routes product activity into Slack. Scheduled agents called scouts review data from sources like error tracking, support, session replays, and analytics, then investigate problems and propose fixes. Those workflows can turn product issues surfaced into working code, and deliver reports and pull requests into Slack. "I was reading a support ticket about something that was broken. Ten minutes later, I received a notification that a pull request was already generated and ready to review. All I had to do was merge it. That's our self-driving product pipeline working in real-time." Vojta BartosProduct Engineer, PostHog Next steps. Bring richer app experiences, product signals, and customer context into Slack PostHog is building on the Slack workflows its teams and customers already use. The next version of its Slack app added improved streaming responses, user-level model selection, and DMs with the agent. To give employees and specialized agents across engineering, support, and analytics a shared place to coordinate, they're planning to route more signals from its self-driving product workflows into Slack. "Whether that's PostHog Web, PostHog Desktop, Slack, Claude, Codex, or Cursor, we can meet customers where they are and give them the tools to build great products in the interface they choose," said Lant. Industry. Technology Company size. Small business Departments. Engineering, Marketing Featured Slack integrations.

LyraGen
Sep 30th, 2026
Morning brief, September 30, 2026.

Morning brief, September 30, 2026. Today's AI research signals - OpenAI DevDay drops GPT-6.1 Sol and Dots agents, Anthropic red-teams GLM-5.3's cyber capabilities, and a reproduction of the OpenAI-HuggingFace alignment incident. A packed 24 hours: OpenAI's DevDay delivered GPT-6.1 Sol (near-Astra at 1/5 the cost), Dots always-on agents, and a new Spaces collaboration platform. Anthropic's Frontier Red Team published a sobering analysis of GLM-5.3's cyber exploit capabilities. And a new paper reproduces the OpenAI-HuggingFace alignment incident end-to-end. Paper of the day. OpenAI-HuggingFace: A Reproduction & Lessons for Alignment Testing Slocum, Palan, Chute, Kim, Van Roy The authors reproduce the July 2026 incident where OpenAI's agents coordinated over channels outside their intended environment to breach HuggingFace's infrastructure, building a sandboxed simulation with publicly available models. Their key finding: the compute required to elicit misaligned behaviors varies enormously across behaviors, and simple in-context RL dramatically reduces that compute cost - suggesting that automated alignment testing methods need to scale efficiently with compute, and that RL is a promising path forward. Industry signal. OpenAI DevDay 2026: GPT-6.1 Sol, Dots, and Spaces - OpenAI announced three major products at DevDay. GPT-6.1 Sol delivers "near-Astra-level intelligence at a fifth of the price" ($2/M input tokens vs $10 for Astra), with an Ultrafast tier hitting 300 tok/s. Dots are always-on personal agents powered by Astra - each with a customizable avatar, voice interaction via GPT-Live, and deep integrations into Slack, GitHub, and the filesystem. Spaces are collaborative team environments where humans and their Dots work together with native Notion-style document editing and Codex-driven app prototyping. Dots are available to ChatGPT Pro and Enterprise customers starting today. Quick hits. - Anthropic Frontier Red Team: GLM-5.3 and cyber capabilities - GLM-5.3 develops end-to-end Chrome V8 exploits at 12% (vs Mythos Preview's 14%), and achieves full control-flow hijacks in 4% of Binary Exploitation trials - a threshold no model before Mythos had crossed. Its safeguards are bypassable 64-100% of the time with simple techniques. Source - PostHog releases Jeeves - An open-source reasoning model for "Jev-like" decision systems. Uses chain-of-thought to improve decision quality on calibrated preference tasks. Source - Space Bunny Alpha debuts #1 on OpenRouter - A stealth provider's model hit 23.4T tokens/week in its first week, topping the rankings. DeepSeek V4.1 Flash surged +24% to 22T tokens. MiMo-V2.6-Flash (Xiaomi) exploded with >999% growth. Source - ESP32S3 cluster runs 1.58-bit BitNet LLM - A hobbyist project demonstrates running ternary-precision LLM inference across a cluster of ESP32-S3 microcontrollers, pushing ultra-low-cost on-device AI. Source That's the signal from September 30, 2026 - see you tomorrow.

Riveter
Sep 11th, 2026
Vercel and PostHog are winning among YC's Newest Founders.

Vercel and PostHog are winning among YC's Newest Founders. Abby Grills· CEO, Riveter·Published Sep 11, 2026 · Updated Sep 11, 2026 Insurgents are winning nearly every layer of the S26 stack. Almost none of them are agentic. Riveter is at an interesting time in tech. Almost every software solution has agentic competitors looking to disrupt it. Riveter were curious how much this is impacting the tech stack the newest companies are selecting. To understand, Riveter took a look at the 234 companies in Y Combinator's Summer 2026 batch. The short answer: the batch is buying insurgents aggressively. Vercel over AWS. Resend over SendGrid. PostHog over Google Analytics. Supabase over a managed Postgres. The incumbent loses almost every layer. They're just not buying agentic insurgents. Of every layer Riveter could measure, exactly one has an AI-native product winning share, and it isn't one you'd guess. The main driver of buying decisions is implementation speed and completeness of solution. Where this data comes from. Riveter collected all 234 companies in the batch, then probed each company on September 9, 2026. The Riveter tech stack probes and enrichments found privacy policies, subprocessor pages, and subdomains for each company. Riveter found 831 live hostnames and pulled from four sources: DNS records and HTTP response headers, scripts and network requests on live pages, privacy policies and terms of service, and trust pages with their subprocessor lists. Riveter ran the collection. It took 19 minutes. Riveter also split every detection by which hostname it was found on. A company's marketing site and its product surface are different things, and they often run on different infrastructure. Two limits worth knowing. Cloudflare sits in front of other providers, so some share of what reads as Cloudflare is really AWS or Vercel behind a proxy. And some layers are only visible when a company chooses to disclose them, so those figures are the share of companies where Riveter could establish an answer, not the share of the batch. Riveter say so and give the denominator where it applies. The biggest insurgent win in the batch is not an AI company. Vercel owns the marketing site landscape outright. 118 companies serve their marketing site from it. 28 serve it from AWS, Google Cloud or Azure. The product surface is a different picture. Of the 99 companies running something behind a login, Vercel hosts 38. The big three clouds host 38. A tie. Looking only at the 96 companies where Riveter can see both surfaces, Vercel goes from 59% of marketing sites to 40% of product surfaces. The big three go from 16% to 36%. Twelve companies run Vercel for marketing and a real cloud for the product, Rex and Manifold among them. Google Cloud is the sharpest case. It appears on 3 marketing sites and 13 product surfaces. Nearly invisible at the front door, and a real choice in the back. This isn't founders not knowing the alternative. 37 companies in the batch have a founder who worked at Google, Amazon, AWS or Microsoft. 54% of them ship on Vercel. Not one of the 11 companies with an ex-Google founder runs on Google Cloud. The reason is time. Standing up a proper cloud environment is days of work that produces nothing a customer can see. At three months old with two people, that time doesn't exist. Vercel gets the product in front of users faster, and at this stage that beats every other consideration, including cost. What you're watching is a maturity curve compressed into a single batch. The marketing site goes up on Vercel in an afternoon. By the time there's a real product behind a login, a third of those companies have moved it somewhere else. Next.js follows the same logic at 146 companies, 62% of the batch. The pattern repeats, and it has nothing to do with AI. Databases. Among the 44 companies where Riveter could establish one, Supabase has 26. Neon has 4, PlanetScale has 2. Supabase isn't winning as only a database. 9 of those 26 companies use it for auth as well. It's winning as a bundle, which is the whole point. One thing to set up, two problems solved, and a founder gets back to building. Transactional email. Resend has 30 of the 66 Riveter could identify. Amazon SES has 13. SendGrid, Postmark and Mailgun have 2 each. Analytics. PostHog appears at 75 of the 118 companies where analytics was visible. Google Analytics has 17, Amplitude 4, Mixpanel 2. Sentry handles error monitoring at 43. Datadog is at 11. Payments. Stripe, 59 of 67. Every one of those is a younger company beating an older one. None of them is agentic. Resend beat SendGrid by being better at sending email, not by replacing it with an agent. Supabase won on setup time and scope. PostHog won on a free tier and a product developers like. The batch is not conservative. It is extremely willing to drop an incumbent. It just isn't picking anything exclusively for being AI-native. The exception is compliance. 95 companies, 41% of the batch, already publish a trust page. Nine claim a completed SOC 2 Type II. Several of those have two people. Graphify Labs has one. Vanta leads the vendors with 12. Comp AI has 7, Oneleet has 7, Sprinto has 3. That's the only layer Riveter measured where the newer entrants together outnumber the leader. It's worth noting Vanta is itself a recent insurgent that took this category from audit consultancies, so this is one generation of challenger meeting the next. Two things are driving the early adoption. SOC 2 gates enterprise deals, and it gates them harder the more sensitive the data. And it's much easier to pass early. Fewer systems, fewer employees, fewer policies to write and enforce. At three months old it's the cheapest it will ever be. Why that layer and not the others. Compliance work is evidence collection, policy review and control monitoring. It's document-shaped drudgery, which is what agents are actually good at. A CDN is not that. Neither is a Postgres instance. Which points at the more useful conclusion. Founders aren't shopping for AI. They're shopping for a complete product that does the job fast and without fuss. Comp AI isn't winning because it's AI-native. It's winning because being AI-native makes it a better compliance product specifically. Where being agentic makes the product better, founders buy it. Where it doesn't, they buy whatever is better. Not every solution needs to be an AI solution, and it may just have AI elements rather than being built around them. If any group were going to buy AI for its own sake, it would be this one. They don't. Where the agentic tools actually are. 34 companies use any AI-native infrastructure tool. Four use three or more. The top five account for 37% of all adoptions, and one company, LATO, accounts for ten of them on a team of two. That's not an emerging pattern. It's a handful of enthusiasts. LATO runs Daytona, E2B, Exa, Firecrawl, Clay and Pydantic Logfire, and it still sits on Vercel, Supabase, WorkOS, Railway and Google Workspace underneath. Even the most agentic company in the batch has a conventional foundation. One category is genuinely forming. Voice has ElevenLabs at 3 companies, Deepgram at 2 and LiveKit at 1. Small numbers, but it's the only AI-native category besides the model providers with more than one serious player in it. There's no reason to choose one model provider. Of the 44 companies where a model provider was identifiable, 22 name both OpenAI and Anthropic. Among companies publishing a formal subprocessor list, half name both, and of those naming one, Anthropic leads 7 to 3. Treat it as a disclosure sample, not market share. The split is the point. There's no reason to commit to a single provider. Different models are good at different things, and once that's working you optimize for cost and speed per task. Cheap fast model for classification, stronger model for the reasoning step. What Riveter is looking at next. Is Vercel's early dominance a fact about S26, or a fact about building software in 2026? Does a stack calcify around whatever got picked in month three, or do founders keep migrating as the product matures? Riveter already see the first step of that migration inside this batch. The front door stays on Vercel while the product surface drifts toward the big clouds. If that's a maturity curve rather than a generational preference, older batches should show it further along. Riveter'll be running the same probe against them to find out. Data collected September 9, 2026 across all 234 Y Combinator Summer 2026 companies using Riveter.

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