New Relationship Strengthens Both Entities While Expanding Storybuilding® Group Creative and Digital ExpertiseCINCINNATI and NEW YORK, May 2, 2024 /PRNewswire/ -- Hyperquake, the independent creative strategy, branding and experience design agency, is very proud to announce its immediate acquisition of Brooklyn-based Potion.Launched in 2005, under the leadership of Founder Phillip R. Tiongson, Potion has built a far-reaching reputation and track-record for innovation in inclusive digital storytelling and immersive content creation. Championing universal design values through its groundbreaking work for clients spanning leading brands, agencies and cultural institutions, Potion's awards recognition includes a Webby Award; several top MUSE, Core77 Design and APEX Awards; multiple finalist honors in the National Design Awards; as well as inclusion in Communications Arts Interactive Annuals and Fast Company's Most Innovative Companies, among many other prestigious accolades.While financial terms of the deal were not disclosed, Potion will retain its identity, its full staff and its headquarters in the historic Brooklyn Navy Yard. Of vital importance to all parties are the heightened opportunities to collaborate in bringing expanded offerings to their clients, especially through Hyperquake's Storybuilding® group, which is dedicated to innovation in experience design.According to Hyperquake's CEO Colin Crotty, this strategic acquisition provides his company with its first presence in New York City, the media capital of the world. The development also reflects Hyperquake's commitment to expanding digital offerings and enhancing creative capabilities to better serve clients in a world that is increasingly digital-first."We are absolutely thrilled to welcome Potion's ultra-talented team to the Hyperquake family," Crotty began. "This win-win development allows us to offer our clients an unlimited range of digital solutions through our Storybuilding expertise, where Potion pairs seamlessly