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Overview
Potloc uses social sampling to collect consumer insights by targeting respondents on social networks based on interests or location. It draws from a global pool of users on platforms like Facebook, LinkedIn, and Instagram to gather opinions and data for market research. The product relies on Potloc’s proprietary social sampling technology to reach niche groups quickly and deliver highly actionable findings. Unlike generic surveys, Potloc emphasizes hyper-targeted samples and fast turnaround, supported by accreditation from the Canadian Research and Insights Council. The company serves clients across industries who want precise, data-driven understandings of their customers. Its goal is to help businesses make informed decisions by providing detailed, relevant consumer insights through scalable, globally sourced samples.
About Potloc
Industries
Data & Analytics
Consulting
Consumer Software
Company Size
51-200
Company Stage
Series B
Total Funding
$38.2M
Headquarters
Montreal, Canada
Founded
2014
Simplify's Take
What believers are saying
- CAD$35M Series B in 2025 fuels expansion, hiring 120 staff in Montreal, New York, Paris.
- Employee count surged from 60 to 230, achieving 20x revenue growth since 2019.
- Appointed Richard Thornton, ex-Cint CCO, to board for research tech expertise.
What critics are saying
- Meta's privacy restrictions block Facebook, Instagram data access, collapsing sampling.
- EU AI Act bans social profiling, forcing abandonment of 40% revenue from EU.
- Cint's 250M+ panel draws clients away from Potloc's unproven 36M surveys.
What makes Potloc unique
- Potloc pioneers social media sampling via Facebook, LinkedIn, Instagram for hyper-targeted insights.
- Proprietary AI filters fraudulent responses, ensuring high-quality data for consulting firms.
- Serves 544+ global firms with 5 hubs in New York, Paris, Montreal, London, Dubai.
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Funding
Total Funding
$38.2M
Below
Industry Average
Funded Over
5 Rounds
Benefits
Health Insurance
Stock Options
401(k) Retirement Plan
Paid Vacation
Paid Holidays
Flexible Work Hours
Unlimited Paid Time Off
Remote Work Options
Hybrid Work Options
Wellness Program
Mental Health Support
Gym Membership
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↑ 0%2 year growth
↑ 3%CANADA - Research technology company Potloc has appointed Richard Thornton to its board of directors.
Potloc, the research technology company delivering new levels of data quality, precision and speed with its social media sampling technology, today announced the closing of its Series B round, totalling CAD$35M in new equity and debt financing. Investissement Québec led the round followed by First Ascent Ventures and initial investors Brightspark Ventures, Desjardins Capital, Cap Horn, EcoFuel, BDC Capital's Seed Fund along with debt financing provided by CIBC Innovation Banking. The raise marks
The consumer research startup claims to have surveyed 36 million people globally. In the current market squeeze a lot of companies are contracting; not Potloc. The market research startup announced a $35 million CAD Series B round, and, after expanding from 60 to 230 employees in the past year, plans to hire 120 more staff in Montreal, New York, and Paris
Potloc, Inc., the pioneer in leveraging the reach and precision of social media targeting for improving the quality of consumer research data, today announced it has appointed Brian Murphy as Director of Acquisition Operations and Alexandre Valladon as Director of Acquisition R&D efforts.
Potloc, Inc., the pioneer in leveraging social media’s reach and precision to improve the quality of consumer research, today announced it has been recognized as one of this year’s Best Workplaces™ in Canada, and they ranked #29 on the list compiled by the Great Place to Work® Institute.
Potloc is Hiring for 1 Jobs on Simplify!
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About Potloc
Industries
Data & Analytics
Consulting
Consumer Software
Company Size
51-200
Company Stage
Series B
Total Funding
$38.2M
Headquarters
Montreal, Canada
Founded
2014
Potloc is Hiring for 1 Jobs on Simplify!
Find jobs on Simplify and start your career today