POverview
Powder is a multi-season alpine destination near Salt Lake City that blends skiing, real estate, art, and community. Powder Mountain offers legendary powder, uncrowded terrain, and inverted topography with a 53-year heritage. The project includes Powder Mountain public ski area, Powder Haven—a 650-family private-ski community with private lifts and year-round amenities, and Powder Art Foundation, an open-air land-art museum accessible to the public in warm months and skiable in winter. The mission centers on land stewardship, preserving open spaces, and growing a community that integrates nature, art, and real estate development while expanding amenities to realize Powder’s full potential.
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About Powder
Industries
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Utah, United States
Founded
1972
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Simplify's take
What believers are saying
- March 2026 announced a $40 million public expansion, including DMI and Sundown upgrades.
- October 2026 season passes added free kids, lower teen prices, and DMI early access.
- November 2026 freeride team and family pricing deepen youth pipeline and lifetime customer retention.
What critics are saying
- Powder Haven's private lift reserve can alienate skiers and suppress broader brand loyalty quickly.
- Powder Mountain's growth depends on real estate sales; stalled demand hits infrastructure funding immediately.
- Water district outsourcing and eliminated jobs signal operational strain around valley infrastructure and governance.
What makes Powder unique
- Reed Hastings funds Powder Mountain's public-private resort model, unlike conventional U.S. ski areas.
- Powder Mountain now combines 5,000-plus public acres with 3,300-plus private Powder Haven acres.
- 2026/27 DMI access adds 1,000 advanced acres, pushing Powder beyond North America's largest footprint.
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Powder Mountain breaks ground on $6 million mountaintop fire station. Powder Mountain has broken ground on a $6 million mountaintop fire station as major ski resort and real estate development continues in Utah. Powder Mountain is adding a different kind of mountain infrastructure as development continues across the Utah ski resort. Latest videos. Powder Mountain and Weber Fire District broke ground Sept. 24 on a new $6 million fire station near the top of the mountain. The roughly 7,000-square-foot facility will house a ladder truck, ambulance and brush truck, putting emergency equipment and firefighters directly at the resort. Powder Mountain is paying for construction of the station, which will eventually be turned over to Weber Fire District for operation and maintenance. The location is particularly important because reaching Powder Mountain requires traveling State Route 158, better known as Powder Mountain Road. Portions of the road reach grades of about 14%, creating challenges for large emergency vehicles responding from stations farther down the mountain. Weber Fire District Chief Britt Clark told KSL that the resort's continued development, including the possibility of a future multistory hotel, creates a need to have equipment such as a ladder truck already positioned on the mountain. "They want to build hotels up here, and with this steep grade, we can't get ladder trucks up in a reasonable amount of time and so we have to have a ladder truck station up here at the resort to be able to service those hotels if something was to happen," Clark said. The station is planned near Timberline Lodge at 6965 N. Powder Mountain Road and is expected to serve not only Powder Mountain but surrounding development in the upper Ogden Valley and portions of the mountain extending into Cache County. Powder Mountain is growing quickly. The fire station is arriving during one of the most significant periods of development in Powder Mountain's history. On the public side, the resort is preparing to open its new DMI terrain expansion during the 2026-27 season. The project will bring more than 1,000 acres of advanced terrain into Powder Mountain's public lift network, including roughly 900 lift-served acres and 2,200 feet of vertical. Powder Mountain is also replacing the Sundown chairlift with a high-speed quad and planning a new 15,000-square-foot Sundown Lodge as part of a broader public-side investment. The expansion has included new safety infrastructure as well. Powder Mountain recently installed three remote avalanche-control towers and a bomb tram in the DMI zone as crews prepare the steep terrain for public lift access. Development is also accelerating on the private side of the mountain. Powder Haven announced a $157 million second phase of development earlier this year that includes two additional private chairlifts, residential construction and completion of a private clubhouse. Weber County planning documents describe the clubhouse as approximately 68,000 square feet and part of a planned 650-family private ski community. Discussions about a fire station have been underway alongside that growth. Weber County planning records from 2025 show Powder Mountain representatives were already working with Weber Fire District to identify a location for a future station. Wildfire is part of the equation. The station is designed for more than structure fires and medical calls. Powder Mountain Chief Development Officer Brooke Hontz said during the groundbreaking that continued construction on the mountain increases the importance of protecting the surrounding wildland-urban interface, where buildings and other development meet undeveloped vegetation. "As we build out Powder Mountain more, even through recreation uses, there's an elevated risk of having in an urban area or developed area fire to spread into wild lands," Hontz said. Housing a brush truck at the station will give firefighters equipment specifically suited to responding to vegetation fires around the resort. The facility is expected to accommodate two to three firefighters. Initial staffing costs will be supported by Powder Mountain, while Weber Fire District expects growing property-tax revenue in the area to help fund operations as development continues. Powder Mountain is targeting August 2027 for completion, although officials have acknowledged that the relatively short construction season at elevation could push the project beyond that date. Once operational, the station should substantially reduce the distance emergency crews and heavy firefighting equipment need to travel to respond to incidents at one of Utah's fastest-changing ski resorts.
'Don't Mention It': Powder Mountain to add 1,000+ acres of skiable terrain. Jul 26, 2026 6:04 AM Located just an hour north of Salt Lake City, Powder Mountain encompasses 8,464 skiable acres of terrain in the Wasatch Mountain Range. Serviced by five lifts and a fleet of busses that often pick skiers and snowboarders up from the road, the resort is already the largest in the U.S. - but its about to get even bigger. Powder Mountain is expanding into a 1,050-acre bowl known as Dont Mention It (DMI) and Wolf Creek. Currently, the area is out of bounds and requires a guided backcountry tour and a shuttle ride to return to the resort. However, Powder Mountain has plans to add lift service to this pristine bowl terrain within the next two seasons. "With the Lightning Ridge Lift, which went in this season, and with DMI coming, the through line is expanded lift access to some of the best advanced and technical terrain in Utah," Ashton Stronks, Powder Communications Director, told GearJunkie. "DMI and Wolf Creek make for an incredible canvas. There are so many different lines and pockets to explore, from big wide-open steeps to gladed zones that hold snow for weeks to some tighter chutes that require some precision. The Biggest Is About to Get Bigger (Photo/Powder Mountain) Despite its title as the largest ski resort in America in terms of total acreage, Powder Mountain is still a bit of a hidden gem. Thats partly because it is not on the Ikon or Epic passes. Instead, it is funded through a unique part-private, part-public model. Its an approach that helps keep crowds low, and preserves fresh turns for those who have a pass. The mountain tops out around 9,400 feet and has a vertical drop of 3,436 feet. So, it isnt the steepest ski resort by any margin. However, with 8,464 skiable acres, its the largest in North America. The closest rival in size is Whistler Blackcomb in British Columbia, which encompasses 8,171 skiable acres. With this new addition, Powder Mountain will be the largest by a wide margin with over 9,400 acres for skiers and riders to explore. DMI and Wolf Creek are popular sidecountry areas at the resort and have been for many years. While the locals would likely prefer this area remain a "secret," it will soon be open to everyone as Powder Mountain develops its plan to install at least one lift (possibly more) to make it accessible for everyone. However, Powder Mountain still values the backcountry experience that this bowl provides. So, it intends to maintain backcountry access within it, in some fashion, moving forward. According to the resort, planning will commence in earnest as soon as the snow melts this spring or summer. Once that process begins, Powder Mountain will have a more defined construction timeline for this expansion project. Powder Mountain Expansion: More Improvements to Come (Photo/David Young) The upcoming expansion plans for DMI and Wolf Creek are just part of a larger vision thats become feasible thanks to investments made by Powder Mountains CEO, Reed Hastings. In 2023, the co-founder and former CEO of Netflix invested $100 million into the resort, becoming both the CEO and majority owner of Powder Mountain. To uphold the ethos of Powder Mountain remaining uncrowded yet also profitable, Hastings has instituted a public-private model where a portion of the resort is private skiing, only accessible for Powder Mountain homeowners. That helps drive real estate sales on the private side, which helps build infrastructure on the public side - such as the new lift access in DMI and Wolf Creek. "Our approach is going to be a blend of public and private skiing, where real estate sales help fund lifts and lodges for everyone, and some of our public guests buy real estate to access private skiing," Hastings said in a statement. zzdsport is fortunate that zzdsport can improve its public resort next year and also offer private skiing to help real estate sales. (Photo/David Young) Under Hastings leadership, Powder Mountain has already spent $20 million to add three new lifts: a high-speed detachable quad upgrade on Paradise, a new fixed-grip quad from the base of Timberline to the top of Lightning Ridge, and a new fixed-grip quad upgrade on Timberline. The planned addition of lift service to DMI and Wolf Creek should help make the mountain more attractive to both public and private skiers. It will expand the powder access that the mountain is already famous for while also mitigating the kinds of crowds seen at other, more conventional resorts.
Reed Hastings, co-founder of Netflix, will step down from the company's board this summer to focus on other ventures, including Powder Mountain, the Utah ski resort where he holds a majority stake. Hastings, 65, previously stepped down as co-executive chief in 2023, the same year he purchased the resort. Hastings was instrumental in transforming Netflix from a DVD service into a major streaming platform. He announced his departure via shareholder letter, stating it would allow him to "focus on new things". Under Hastings' ownership, Powder Mountain has evolved into an ultra-wealthy retreat featuring 8,000 acres and Powder Haven, a private real estate community where homes start at $675,000 with annual membership fees ranging from $30,000 to $100,000.
NSCF newsbeat april 2026. National Ski Council federation newsbeat. April 2026 Indy Pass Adds 16 Resorts for Next Season. Indy Pass continues to grow, which is a good thing, because it offers bargain rates and other perks to smaller, independent areas at less than half of other multi-destination season passes. More. Seniors Skiing Ikon Pass Adds SilverStar, Giants Ridge. SilverStar Mountain Resort in British Columbia has joined Ikon Pass as a partner resort and Giants Ridge, Minn., has been added as a bonus mountain on the 2026-27 pass. More. SAM MCP Details $37.5M in Planned Capital Improvements. Mountain Capital Partners (MCP) plans to invest more than $37.5 million in capital improvements across its Power Pass network ahead of the 2026-27 season in the United States and the 2026 season in South America, with projects focused on snowmaking expansion, lift infrastructure, and terrain development. More. SAM Ikon Pass Adds Partners, Benefits, and Other Changes for 2026-27. Alterra Mountain Company's 2026-27 Ikon Pass suite of products is on sale with new partners, access, benefits, and numerous other changes. More. SAM A New Lift Will Unlock 1,000 Acres of Steep Expert Terrain at Powder Mountain (UT). Powder Mountain's new expansion will bring a chairlift to the steep "DMI" (short for Don't Mention It) terrain pod while adding a new base lodge and other amenities. More. Ski $1 Billion Expansion Plans Could Make Nordic Valley, UT, One of the Premier Ski Resorts in the State. Nordic Valley has long been one of the state's more low-key ski areas. If built as envisioned, Nordic Valley would go from a modest ski hill to one of the more dramatically reimagined resorts in the West. More. SnowBrains Mont-Sainte-Anne Details Lift Replacements, Other Improvements. Mont-Sainte-Anne has ordered three new lifts to replace four existing lifts as part of a CA$100 million investment plan that operator Resorts of the Canadian Rockies (RCR) is undertaking in partnership with the Québec government to modernize the resort's lift infrastructure. More. Pico (VT) Ski Resort Retires Historic Chairlift. Pico Mountain announced that the Outpost Double chairlift is now closed for good. Earlier this ski season, it experienced a main drive-shaft failure. After further review, an engineering analysis revealed that further repairs are no longer possible. More. Unofficial Networks Berkshire East and Catamount Join Bear Den, New Mountain Alliance Formed. Berkshire East and Catamount Resorts in Massachusetts have joined Bear Den Partners, formalizing an ownership transition that brings the Schaefer family's two ski areas into a growing portfolio alongside Vermont's Burke Mountain and Smugglers' Notch. More. SAM Mountain Collective Pass Adds Referral Bonus for 2026-27. The 2026-27 Mountain Collective pass is on sale and has retained all the resort destinations around the world that it offered in 2025-26. More. SAM New Hampshire Will Become Headquarters for Indy Pass and Parent Company. Erik Mogensen has announced that he will buy out all early investors in Black Mountain and return the ski area to 100% private ownership. He will also permanently relocate the headquarters of Entabeni Systems to the Jackson, New Hampshire, site, as well as the headquarters for the Indy Pass. More. SnoCountry Oregon Legislature Passes Waiver Reform Bill. Oregon lawmakers finally passed a bill that strengthens the enforceability of liability waivers in the state after several previous attempts to quell what had amounted to a crisis for the state's outdoor recreation providers failed to progress over the past decade or so. Senate Bill 1517 passed the Oregon House 55-2 on March 5 and the Senate 29-0 on March 6. More. SAM Ed. Note: The Northwest Ski Club Council carried out an extensive letter writing campaign to support the legislation. Vail, Alterra Named in Antitrust Class Action over Pass Pricing. Vail Resorts and Alterra Mountain Company have been named in a federal antitrust class-action lawsuit challenging pricing and competitive practices tied to their Epic and Ikon passes, respectively. the complaint alleges the companies engaged in anticompetitive conduct by bundling multi-resort access and setting single-day lift ticket prices high enough to steer consumers toward season passes. More. SAM Vail Resorts CEO Rob Katz Opens Up About Expensive Lift Tickets, Crowding In Wall Street Journal Interview. In a recent interview with the Wall Street Journal, Vail Resorts CEO Rob Katz gave some insight into how he and Vail Resorts view high ticket prices, crowding, and dwindling Epic Pass sales. Katz seldom gives interviews, so his conversation with WSJ Correspondent Roberto Ferdman gives a rare glimpse into his thinking on some of the more contentious issues facing skiers today, More. Snowbrains Ski Helmet Usage Just Hit An All-Time High of 91% In The 2024/25 Season. According to a report from the National Ski Areas Association (NSAA), overall helmet usage among U.S. skiers and snowboarders reached a national all-time high of 91% during the 2024/2025 skis season, up from just 25% back in the 2002/03 season. That's a generational shift in behavior playing out over two decades. More. Unofficial Networks via Google Alerts More Than Just a Sticker: How Mips Is Changing Helmet Safety in Skiing. SnowBrains spoke with Mips CEO Max Strandwitz to better understand what the technology does and why it has become increasingly common across snow sports and beyond. More. SnowBrains La Niña Fades as NOAA Expects El Niño by Summer With Significant Impact on Winter 2026-27. The climate pattern that has shaped global weather for the past year is nearly done. La Niña is weakening quickly, and by summer, its warm-water counterpart El Niño could take over. More. SnowBrains Germany's Last Glacier Ski Resort Disappears as Zugspitze's Platt Lift is Torn Down. An era in German winter sports is drawing to a close as the final ski lift on the Zugspitze glacier area is being dismantled this week - a sad sign of how climate change is reshaping alpine landscapes. More. SnowBrains Don't Knock 'Em Till You Ski 'Em. Why Appalachia's Resorts Are Worth Exploring. Once you get past the stigma, the Southern Appalachians are an unexpected ski region that doesn't deserve the overlook it gets. More. Ski I Thought It Was a Gimmick - Until This $60 Boot Hack Saved My Toes at Zero Degrees. Bootcaps, low-tech toe wraps for your ski boots, add a crucial 20 degrees of warmth to keep you on the mountain all day .More. Ski
Free season passes for kids announced at Powder Mountain, Utah, but there's a catch. The resort is changing its season pass prices to reach its "overarching goal of expanding accessibility for families". Apr 5, 2026 4:27 AM EDT Senior Editor, Powder Powder Mountain, the once-sleepy ski area north of Salt Lake City, Utah, has become one of the most-talked-about resorts due to a relatively new and controversial semi-private model launched by Netflix Co-Founder Reed Hastings. Hastings purchased Powder Mountain back in 2023 after leaving Netflix. He told Graham Bensinger on the show In Depth that he was looking for something "impactful" to work on after making billions on the streaming platform. The new semi-private model that reserves a handful of chairlifts for homeowners has been the most drastic change to the ski area's business, but a number of art projects, terrain expansions, and other renovations have been unprecedented. Now, Powder Mountain has changed its season pass pricing structure in an effort to expand "accessibility for families," according to a recent press release. Starting during the winter 26/27 season, adult season pass purchasers will receive up to two complimentary youth season passes for children 12 and under. Season pass prices have been reduced by "up to $300" for teens aged 13-18 as well. Adult season passes start at $1,499. "Families are the core of the Powder community, and we're offering these passes to reflect how important they are to the fabric of the mountain," said Brandi Hammon, Powder President. "Having grown up here, I fully appreciate what access to the mountains means for our kids. We want our kids to learn to ski at Powder, and we're aiming to preserve that opportunity with these initiatives." Keep Watching Local Mt. Bachelor, Oregon Buyer Group Launches New Website Watch More Powder Mountain recently announced plans to construct a fixed-grip triple chairlift on an area known as DMI (Don't Mention It) for public access next season. The expansion will add 1,000 acres of advanced terrain. The ski resort also announced that a new competitive freeride program will start next season under the Powder Ski & Ride Team. "The program extends the resort's existing multi-week ski school offering with a competition track, giving serious junior skiers and riders structured coaching, team development, and a pathway into freeride competition," writes Powder Mountain. "Registration for teams opens May 1st." Senior Editor, Powder Matt Lorelli is the Senior Editor of POWDER and wishes winter lasted all year long. He describes himself as "Just a skier who likes to talk about skiing".
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About Powder
Industries
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Utah, United States
Founded
1972
There are no jobs for Powder right now.
Find jobs on Simplify and start your career today
We update Powder's jobs every few hours, so check again soon!Browse all jobs