Power Digital names Mike Opera Chief Marketing Officer. Power Digital, an AI-Native Growth Firm, announced the appointment of Mike Opera as Chief Marketing Officer (CMO). In his new role, Opera will lead the company's go-to-market strategy and external marketing, working to bring Power Digital's broader vision to market and connect the company's expanding set of specialized capabilities, technologies and divisions. Opera's appointment comes at an important stage in Power Digital's evolution. The company has continued to expand its capabilities both organically and through acquisition, building specialized expertise across industries and disciplines while investing in proprietary technology and AI. Most recently, Power Digital launched Omega, its proprietary AI operating system that combines more than a decade of performance data, growth frameworks and vertical expertise to help its teams identify opportunities, investigate performance and act on insights faster. As CMO, Opera will work to connect these capabilities under a cohesive go-to-market strategy, helping the market understand not only what Power Digital has built, but how its specialized expertise, technology and intelligence work together to drive growth. Since joining Power Digital in 2015, Opera has worked across nearly every major marketing discipline, including SEO, paid media, content, social media, innovation and growth strategy. That cross-functional experience has given him a unique perspective on how marketing has evolved and how specialized expertise, data and technology can come together to create better business outcomes. Prior to becoming CMO, Opera led Power Digital's internal marketing organization, overseeing demand generation across paid media, organic search, content, events, partnerships and product marketing. He also helped build the go-to-market strategy around fusepoint, Power Digital's measurement and consulting offering. Under his leadership, Power Digital built a highly efficient internal marketing engine that drove significant year-over-year growth while holding the company to the same standard it sets for its clients: measurable business impact. Power Digital's internal marketing organization practices what the company preaches. The team has heavily invested in an AI-native approach to build and scale a lean, high-performing marketing function, infusing AI throughout its processes to increase the speed of research, analysis, content development, planning and execution. Rather than treating AI as a replacement for marketing talent, Power Digital believes the greatest opportunity lies in combining exceptional people with intelligent systems. AI can accelerate analysis, surface patterns and increase the speed at which teams operate, while experienced marketers provide the strategic judgment, creativity and context required to turn that intelligence into business outcomes. "Mike has helped shape nearly every stage of Power Digital's evolution over the past decade," said Jeff Mason, CEO of Power Digital. "He understands modern marketing because he's lived nearly every layer of it, from campaign execution and growth strategy to building the go-to-market engine for its own business. As Power continues to expand its capabilities, Mike will play an important role in connecting those pieces and bringing a clear, unified story to market. Power Digital's internal marketing organization has also become increasingly AI-native, embedding AI into how the team works rather than treating it as a standalone tool or initiative. The approach allows a lean team to operate with greater speed and leverage while keeping experienced marketers at the center of strategy and decision-making. It reflects a philosophy at the center of Power Digital's broader evolution: the best marketers, equipped with the best intelligence, drive the best business outcomes. "I've had the opportunity to grow alongside Power Digital for more than a decade, working across nearly every marketing discipline as the company has evolved," said Opera. "What excites me most about this next chapter is the opportunity to keep building. Power has developed an incredible range of specialized expertise, technology and capabilities, both organically and through the businesses we've brought into the company. There's a tremendous opportunity to connect those pieces and bring a clearer vision of what Power has become to the market. At the same time, we'll continue pushing ourselves internally, using AI and our own technology to build a smarter, more effective marketing organization and holding ourselves to the same standard we hold our clients: driving measurable growth."

Power Digital and skai partner to expand Omega's AI intelligence across omnichannel Retail Media. Skai Agent Connect brings unified data from more than 200 retail media networks into Power Digital's AI ecosystem. SAN DIEGO, CA - OCTOBER 20, 2026 - Power Digital, the AI-native growth firm, today announced a partnership with Skai, the agent-native omnichannel marketing platform, connecting its AI operating system, Omega, to Skai Agent Connect. The integration enriches Iris, Power Digital's proprietary intelligence layer, with unified spend, performance, and budget-pacing data across more than 200 retail media networks, helping Omega's agents generate insights and recommendations that inform better decisions and outcomes for clients. Launched in August 2026, Omega brings growth directors, clients and AI agents together. Agents continuously monitor performance, surface opportunities and execute at scale, while people approve the actions. Iris powers that work with more than a decade of Power Digital's institutional knowledge. The partnership addresses a growing challenge: fragmented retail media signals. In its 2026 State of Retail Media Report, Skai projected that advertisers would work across an average of 11 networks by the end of 2026, each reporting differently. Through Agent Connect's Reporting Connector, Omega can access a consistent view across those networks without Power Digital having to build and maintain the connections individually. "We want our team building the things that set Omega apart, not rebuilding what already exists," said John Saunders, Senior Vice President of Innovation at Power Digital. "Skai Agent Connect brings unified, standardized retail media data into Omega, so our team can focus on the proprietary intelligence, workflows and client experiences that make it valuable." "Skai helps agencies build their agentic offerings with connected, agent-ready data, media intelligence and the execution capabilities agents need to take action at scale without sacrificing performance," said Gal Zohar, Chief Data Officer at Skai. "Agencies can build and govern agents with Skai, connect their own systems through Agent Connect, or combine both. Power Digital is bringing that foundation into Omega to support its clients." The partnership supports Power Digital's continued development of Omega, bringing connected retail media signals into the intelligence and workflows its teams use to guide client growth. About Power Digital Power Digital is an AI-native growth firm at the intersection of marketing, technology and data intelligence. They design AI-informed growth strategies shaped by world-class talent and build growth systems that learn, adapt and compound over time. For more than a decade, its strategists, creatives, analysts and technologists have worked with thousands of brands and run thousands of MMM models and incrementality tests that have shaped their strategy into driving undeniable growth. That intelligence now lives inside the AI ecosystem, Omega and their creative AI suite, Creative Affinity. Learn more at www.powerdigitalmarketing.com. About Skai Skai is the agent-native omnichannel marketing platform helping brands and agencies connect data, intelligence, and execution to drive better performance. Built on an open data and intelligence foundation, Skai enables marketers to run omnichannel media, build and govern AI agents, connect their own agents via MCP, and make fragmented marketing data agent-ready. Trusted by over 8,200 brands and agencies, such as PepsiCo, Opella, Mars, Publicis, Tinuiti, and WPP, Skai integrates with more than 300 publishers and retail media networks, including Amazon Ads, Walmart Connect, Epsilon, Google, Microsoft, Meta, and TikTok, and is headquartered in San Francisco with nine international offices. Learn more at skai.io.