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Premier Equipment

Full-service John Deere dealership, equipment sales

Overview

Premier Equipment is a John Deere full-service equipment dealer serving agriculture, lawn, commercial grounds care, and compact construction markets. It sells and services new and used equipment, provides parts and repair services, and offers integrated solutions to meet customer needs. The company emphasizes a team-focused culture, continuous improvement, and a strong focus on delivering a good customer experience as it grows. Its goal is to support customers with reliable equipment and responsive service while expanding to better serve a broader set of industries and geographies.

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About Premier Equipment

Simplify's Rating
Why Premier Equipment is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

HardwareIndustrial & Manufacturing

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Canada

Founded

N/A

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Simplify's take

What believers are saying

  • Green Tractors adds nine locations and broadens turf, municipal, and light-construction exposure.
  • Premier’s 2025 acquisition run expanded coverage from central southern Ontario to Kingston.
  • Mobile service and nearby branches reduce dependence on expensive storefront traffic in GTA markets.

What critics are saying

  • Brampton closes December 18, 2026, signaling underused branch capacity and shrinking geographic density.
  • Integrating nine Green Tractors sites strains systems, managers, and parts logistics through 2027.
  • John Deere dealer consolidation is an existential risk if margin pressure triggers more closures.

What makes Premier Equipment unique

  • Ontario’s largest John Deere dealer, reaching 20 locations after Green Tractors.
  • Dealer-side consolidation plus mobile service supports on-site customers across southern Ontario.
  • Existing-staff acquisitions at Hutchinson, Hagersville, Belleville, and Green Tractors preserve local relationships.

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Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Profit Sharing

Company News

Precision Farming Dealer
Nov 3rd, 2026
Premier Equipment announces Brampton location closure.

Premier Equipment announces Brampton location closure. As part of its focus on organizational effectiveness, Premier Equipment is announcing the closure of its Brampton location following its final day of operations on December 18, 2026. Premier will continue to serve customers in the area through its surrounding branches, customer-site sales support and mobile service. Over several decades of operation as a John Deere dealership in Brampton, the business has seen a significant shift in customer segments, needs of the customer base and how support is accessed. Currently much of that support is delivered at customer sites rather than at the dealership itself. Consolidating operations will allow Premier to reduce overlap and promote efficiencies through redistributing resources and staff to strengthen neighboring locations in Milton, Ospringe and Nobleton. These locations also serve the Greater Toronto Area (GTA), Dufferin County, Halton and Peel regions, providing coverage in areas currently served by the Brampton location. In addition, Premier also has locations in Stouffville, Port Perry and Orono that serve the eastern GTA. "We're grateful to the customers and employees who have been part of our Brampton location over the years," says Allan Dueck, President of Premier Equipment. "Our commitment in this area continues. By bringing our teams and resources together at nearby branches and maintaining our mobile capabilities, we will work to continue to support our customers' equipment, service and parts needs." Operations are expected to continue at the Brampton location during regular business hours through Friday, December 18, 2026. This month's digital sponsors: | / | / | / | / |

Associated Press
Aug 31st, 2026
Premier Equipment adds Nick Kohm as sales engineer in family business succession

Premier Equipment has appointed Nick Kohm as sales engineer, adding another family generation to the Florida-based used CNC machinery dealer. Kohm joined on 3 August after graduating from LSU with a background in marketing and professional sales. Before joining full-time, he spent summers in Premier's warehouse and interned making customer calls about CNC equipment. His father, Tom Kohm, serves as president and CEO of the company, which was established in 1988. The Altamonte Springs firm buys and sells used CNC machines including lathes, machining centres, and fabrication equipment. Premier maintains a large inventory where it can demonstrate machines on-site and provide technical guidance for equipment purchases.

Farmtario
Jul 23rd, 2025
Premier Equipment Acquires Green Tractors

Premier Equipment is acquiring Green Tractors, expanding its reach to 20 locations by the end of July.

Premier Equipment
Jul 23rd, 2025
Premier Equipment Announces Acquisition of Green Tractors Inc

Premier Equipment announces acquisition of Green Tractors Inc.

Farmers Forum Newspaper
Dec 19th, 2024
Premier Equipment buys Stouffville John Deere dealership

STOUFFVILLE - Premier Equipment, a multi-store John Deere dealership serving Southwestern Ontario, is set to buy Stouffville-based Hutchinson Farm Supply effective Jan. 31, 2025.

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