Preset

Preset

Analytics platform SaaS for data visualization

Overview

Preset provides a cloud-based platform for data exploration and visualization that serves both beginners and professional analysts. The product works by offering a code-free interface for simple data tasks alongside a SQL editor for complex queries, all built on the open-source Apache Superset framework. Unlike many competitors that lock users into proprietary systems, Preset uses an open-source foundation to give customers more flexibility and control over their data assets. The company's goal is to make data analytics accessible to entire teams regardless of their technical skill level.

About Preset

Simplify's Rating
Why Preset is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Enterprise Software

Company Size

11-50

Company Stage

Series B

Total Funding

$48.4M

Headquarters

San Mateo, California

Founded

2019

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Simplify's Take

What believers are saying

  • March 2026 Series C from a16z signals investor conviction and runway.
  • February 2026 brought 48 contributors and 330 pull requests, showing active ecosystem momentum.
  • Customer stories show OpenTable, Rocket Travel, and Bureau using Preset for self-serve analytics.

What critics are saying

  • Apache Superset’s open-source core keeps Preset exposed to commoditization as features diffuse.
  • Tableau, Looker, and Metabase keep squeezing Preset on enterprise analytics and embedded dashboards.
  • If Superset contributor momentum fades after 2026, Preset loses its product moat entirely.

What makes Preset unique

  • Preset owns the commercial layer around Apache Superset, not a closed BI stack.
  • January 2026 launched a Developer Portal, revamped docs, and pluggable editor architecture.
  • Open-source credibility plus customer migrations from Tableau, Looker, and Metabase strengthen trust.

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Funding

Total Funding

$48.4M

Above

Industry Average

Funded Over

2 Rounds

Notable Investors:
Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Meet Average

Industry standards

$35M
$35.9M
Preset
$45M
Linktree
$65M
Substack
$100M
ClickUp

Growth & Insights and Company News

Headcount

6 month growth

↑ 5%

1 year growth

↑ 2%

2 year growth

↑ 0%
FinSMEs
Aug 18th, 2021
Preset Raises $35.9M in Series B Funding

Preset, a San Mateo, Calif.-based provider of a cloud data exploration and visualization platform, raised $35.9m in Series B funding. The round, , which brought the total amount raised by the company to $48.4m, was led by Redpoint Ventures with participation from existing investor Andreessen Horowitz. In conjunction with the funding, Tomasz Tunguz, Managing Director at Redpoint Ventures, […]

The Super Times
Aug 18th, 2021
Redpoint Ventures invested into Preset in $35.9M on Aug 18th 21'.

San Mateo, California-based analytics data platform Preset today announced that it raised $35.9 million in series B funding led by Redpoint Ventures, which had participation from Andreessen Horowitz (a16z).

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