PPriceLabs provides dynamic pricing software for vacation rentals and hotels. It analyzes future-demand data from nearby listings and hotels to identify high-demand dates and enables users to set event-based pricing for groups of listings or entire portfolios. The platform connects to over 40 PMS and channel managers (including Airbnb) for seamless integration and automatic nightly price updates. Pricing is subscription-based, covering access to pricing tools and support. It differentiates itself with competitive pricing, strong customer service, and customizable seasonality based on historical trends or user preferences to save manual work and optimize revenue.
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Industries
Company Size
201-500
Company Stage
Growth Equity (Venture Capital)
Total Funding
$30M
Headquarters
Chicago, IL
Founded
2014
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Total Funding
$30M
Above
Industry Average
Funded Over
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PriceLabs launches Athena, a proactive AI revenue analyst for short-term rental revenue management, ahead of VRMA 2026. Athena runs deterministic revenue management agents, scheduled routines and user-defined skills inside PriceLabs, and changes nothing until the user accepts CHICAGO, October 3, 2026 (Newswire.com) - PriceLabs, a leading revenue management platform for short and mid-term accommodations and hotels that prices more than 700,000 listings every day, today launched Athena, an AI revenue analyst for vacation rental and short-term rental businesses, ahead of VRMA '26 in Nashville (October 4-6). Athena is proactive: a chatbot waits for a question, while Athena works in the background. Athena runs revenue management and dynamic pricing analysis on every listing, flags what needs attention and explains why, then recommends actions the user can accept, review or reject. Nothing changes until the user says yes. Athena's foundation rests on the data science and revenue management expertise PriceLabs has built since 2014. Athena is built natively into PriceLabs, and her agents are developed by the PriceLabs team and run deterministic logic, so users get reliable and consistent analysis. Athena applies that analysis to each user's own account: their listings, goals and notes. Key capabilities include: * Agents: Athena's agents are built on PriceLabs' revenue management expertise. Unlike general-purpose AI tools, they run deterministic logic, so the same data produces the same analysis every time and the risk of hallucination is reduced. Agents available in the beta include Portfolio Health Check, Underperforming Listings Scanner and Fast-Filling Dates Alert. * Routines: Routines run agents or skills on a predefined schedule and flag anomalies automatically. Several routines are preconfigured in every account. For example, a routine can flag a listing that is nearly fully booked but priced well below its market, a sign it may be leaving revenue on the table. * Skills: Users teach Athena, in plain language, how they want to evaluate their account, and run those skills whenever they want. * Chat: Users ask Athena questions in natural language. Answers are generated from Athena's logic, her agents and the PriceLabs MCP server. * Personalization: Users tell Athena their goals and how they want their answers. Athena also reads their listing notes and retains context from past interactions. General-purpose AI tools depend on the user's prompts, reach PriceLabs data through MCP, and require the user to build any recurring automation. Athena's routines work out of the box and flag issues without being asked. Users stay in control. Recommendations appear in the user's PriceLabs account and by email, each with the evidence behind it and three options: Accept, Review or Reject. On Accept, Athena makes the change in PriceLabs; on Reject, nothing changes. Every run and every change is logged, with who accepted it. "We started PriceLabs with the vision of providing easy-to-use pricing and revenue management tools to small businesses," said Anurag Verma, co-founder of PriceLabs. "Over the years, we've refined our algorithm, built deep datasets and added controls to manage revenue. Today, we're taking another leap by introducing Athena, an AI revenue analyst. With this launch, we want to make revenue management a lot easier." Availability Athena is free during the beta, and PriceLabs is adding capabilities throughout the beta. PriceLabs customers can request free early access at https://forms.gle/V6h86vLoz3Xxg16s5. New users can start a free trial at pricelabs.co. VRMA '26 attendees can see Athena at PriceLabs booth 521. More information is available at hello.pricelabs.co/athena. About Athena Athena is an AI revenue analyst for short-term rental and hotel dynamic pricing and revenue management, built into PriceLabs. Athena runs deterministic revenue management agents, scheduled routines and user-defined skills on each user's own portfolio, and recommends pricing and revenue actions that the user can accept, review, or reject. Nothing changes until the user accepts. Learn more at hello.pricelabs.co/athena. About PriceLabs PriceLabs is a revenue management platform designed for all short and mid-term accommodations, from vacation rentals to hotels, campgrounds, aparthotels, and serviced apartments. Since 2014, PriceLabs has helped property managers optimize their pricing strategies using AI-driven automation, market data insights, and flexible customization. PriceLabs currently prices over 700,000 listings globally. Learn more at pricelabs.co. Media contact
PriceLabs has launched Athena, an AI revenue analyst for short-term rental businesses. The tool runs revenue management analysis on listings, flags issues requiring attention, and recommends actions that users can accept, review, or reject. Nothing changes until the user approves. Athena operates proactively in the background, unlike chatbots that wait for questions. It uses deterministic logic built on PriceLabs' revenue management expertise since 2014, reducing the risk of AI hallucination. Key features include automated agents, scheduled routines, user-defined skills, and natural language chat. The platform analyses each user's portfolio, considering their specific listings, goals, and notes. Routines run automatically to flag anomalies, such as nearly fully booked properties priced below market rates. Athena is free during beta. PriceLabs prices over 700,000 listings daily.
Marco Pierre White's gin minis, GLP-1-friendly snacks and broadcast speakers: The best new hotel products. Refresh your hotel food, drinks and equipment with these latest launches Constantly rising costs mean UK hoteliers have to work harder to maintain profits, so any assistance suppliers can give may provide welcome relief. From conferencing to in-room innovations, the latest hotel products can smooth operations and provide a key point of difference to attract and retain custom. Cateys has brought together the latest and greatest food, drink and technology for hotels to boost bottom lines. Find new hotel products options below. GLP-1-friendly sharing boards. Foodservice wholesaler Booker is overhauling its Food to Share range with a brand refresh and five new additions suitable for sharing boards, small plate dining and GLP-1-friendly menus. New products include truffle and mozzarella bites, kimchi hash browns, frickles, pork and nduja meatballs, sweet chilli fish tenders, hoisin duck bao buns, nacho cheese triangles and a gluten-free Indian selection. All products can be cooked from frozen. Price 1kg bag of truffle and mozzarella bites, £10.49 Marco Pierre White's gin minis. Mr White's Gin, the London Dry created by chef Marco Pierre White, is now available in a 5cl alumini bottle made from 100% post-consumer recycled aluminium. Alumini, an alternative to glass and single-use PET plastic miniatures, is lightweight and fully recyclable, which reduces costs and carbon emissions. Mr White's Gin is distilled using nine botanicals, delivering a refined, balanced spirit. Price 5cl bottle, £3 Mobile ordering for events. Wi-Q has launched a Group Meetings, Conferences and Events (GM&E) solution to help streamline F&B service at large events and cut staff costs. The solution allows guests to order food and drink via their own smartphones while staff focus on delivery. Attendees can also preorder food and drink weeks in advance. Orders are tracked through the wi-Q back office and posted to the hotel's point of sale system. Price From £200 a month Integrated ceiling speaker. Lithe Audio has launched the 8" Bluetooth Auracast ceiling speaker (BT8) for hospitality venues. The speaker is built on next-generation Bluetooth 5.4 LE audio standard and incorporates Auracast broadcast technology. Unlike traditional Bluetooth, which pairs one device to one receiver, Auracast enables a single audio source to broadcast simultaneously to an unlimited number of in-range Auracast receivers. Its integrated Class D amplifier and Bluetooth 5.4 module eliminate the need for an external amplifier, reducing both installation time and system complexity. Price Ceiling speaker pair kit, £374.99 Hotel room price comparison tool. Revenue management software provider PriceLabs has launched the updated Hotel Rate Shopper with a competitor room-type matching tool. New users get ready-made competitive sets tailored to their property's type, star rating, size and average price band that can be filtered by length of stay, refundability and breakfast inclusion, which can reveal the rate types guests actually choose rather than a single headline rate. Price From £3.70 per room per month Nespresso-compatible coffee pods. Balance Coffee has launched a range of Clean Coffee Pods in Stability Blend, suitable for Nespresso-compatible machines. Balance Coffee sources from the top 1% of farms in Mexico and Uganda, and the beans are independently tested for mould, heavy metals and pesticides. Its Arabica coffee, a smooth, organic medium roast with notes of milk chocolate, hazelnut and fig, is nitrogen-sealed in recyclable aluminium capsules Price From 65p per pod
PriceLabs launches mobile app, AI integration and upgraded API. Reading Time: 2 minutes US: PriceLabs has announced three new ways to use PriceLabs: a mobile app, via AI tools such as Claude via MCP, and through an upgraded Customer API. The mobile app enables users to see prices, access property performance and changes to prices from their mobile devices. It is available worldwide on iOS and Android in seven languages. PriceLabs has also launched its MCP AI Connector to enable users to connect their accounts to AI tools like Claude. The feature lets operators ask questions and make pricing changes using natural language, helping them access data and manage revenue more efficiently. The company has also improved its Customer API, which includes over 10 new write and read endpoints. With the update, property management companies are able to create their own dashboards, automate pricing tasks and integrate PriceLabs data into their internal systems. Richie Khandelwal, co-founder of PriceLabs, said: "By expanding PriceLabs' capabilities into the places users are really working, we're continuing to serve that vision." The new tools are now available to PriceLabs customers worldwide. The company states that the changes are meant to help make revenue management more accessible, while enabling operators to flexibly manage pricing on multiple platforms. Highlights: * PriceLabs has launched a mobile app, MCP AI Connector and upgraded Customer API, giving short-term rental operators new ways to manage pricing and revenue. * The new mobile app is available on iOS and Android in seven languages, allowing users to monitor property performance and adjust pricing from anywhere. * PriceLabs introduced its MCP AI Connector, enabling customers to connect with AI tools such as Claude to review data and update pricing using natural language. * The upgraded Customer API includes more than 10 new read and write endpoints, helping property management companies automate pricing workflows and build custom dashboards. * The new tools are available to PriceLabs customers worldwide, supporting short-term rental operators with more flexible revenue management across multiple platforms.
Travelstaytion integrates with PriceLabs to bring dynamic pricing to property managers and price parity technology to Travelstaytion inventory. The integration enables Travelstaytion members to automate nightly rates and minimum stay requirements using real-time market data, replacing manual pricing with a system that res May 18, 2026 Travelstaytion has integrated with PriceLabs, a leading revenue management and market data platform, to bring automated dynamic pricing directly to its property managers. Through this integration, Travelstaytion members can automate nightly rates and minimum stay requirements using real-time market data, moving away from manual pricing toward a system that responds to demand as it changes. Trusted by over 70,000 hosts and property managers worldwide and pricing more than 600,000 properties daily, PriceLabs uses its Hyper-Local Pulse algorithm to analyse seasonality, local events, booking lead times and competitor activity across major channels, producing daily rate recommendations calibrated to each listing's market. Through the integration, Travelstaytion sends listing details to PriceLabs, which calculates optimal rates and minimum stay rules for every date in the calendar. Those updates are pushed back to Travelstaytion and distributed across all connected booking channels automatically. Rates rise when demand spikes or bookings are made well in advance, and adjust downward as last-minute availability approaches. Minimum stays flex accordingly, and price floors ensure the system never drops below a set threshold. The result is a pricing layer that works continuously in the background, giving property managers more revenue and less manual overhead.
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We're working on gathering enough insights on this company, check back soon!
Industries
Company Size
201-500
Company Stage
Growth Equity (Venture Capital)
Total Funding
$30M
Headquarters
Chicago, IL
Founded
2014
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Don't see your dream role? Check out thousands of other roles on Simplify.Browse all jobs