Primark opens 500th store in Naples, Italy. Primark has grown from a single store in Dublin, Ireland in 1969, to opening its 500th store on 1 September 2026 in Naples, Italy. Now serving fashion shoppers across 19 countries in Europe, the US and Middle East, Primark currently employs more than 80,000 colleagues, representing 190 nationalities. Its 500 stores represent around 20 million square feet of retail space, according to the brand. Officially opening its 500th store on 1 September, Primark CEO Eoin Tonge was joined by members of the company's leadership team and senior Italian leadership team, alongside the Mayor of Pompei, Giuseppe Tortora, to cut the shop's ribbon. The La Cartiera shopping centre store marks a €8 million (£6.86 million) investment for the business. The opening will be followed by three further store launches this week in Portugal, Romania and Mall of America in the US. Primark CEO Eoin Tonge said: "Reaching 500 stores is an incredible milestone and we're so grateful to our loyal customers, suppliers and partners who have grown with us and most of all, our colleagues for everything they do. "We're very proud of the role our stores play in the communities, towns and economies they're part of. "Getting to 500 demonstrates the enduring strength of our store-led model. "We see significant opportunities ahead to grow our store footprint and bring Primark to even more customers around the world."

End of an era: IT veteran Peter Frost waves goodbye to Greene King and says hello to Primark. Peter Frost has announced his departure from Greene King, where he spent the past 22 years, and a new gig at Primark as Head of Service. He starts work at the value clothing and homeware retailer today. In a LinkedIn post, Frost, who was Head of said: "Well, that's it. 22 years and my final walk out of Greene King, a place that's given me so much. I started as a one year FTC in my twenties without a care in the world, and leave in my mid-forties as a leader of an amazing support team that achieved things beyond my expectations and married with two amazing boys." "There are so many people I could mention here who have shaped, guided and supported me, but also been those critical friends who are crucial for keeping you grounded and well rounded. You all know who you are, and thank you!" He added: "Now it's time for two weeks with the family to reflect, relax and recuperate, before I start the next adventure with Primark as Head of Service on 1st September. I can't wait for the next chapter and if it's half as good as the last one then I will be very happy." 2026 RTIH Innovation Awards The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world. Its winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November. Its 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson. In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: "This is the awards' fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA's HQ in the West End." "But I'm conscious of the fact that, to quote the legend that is Taylor Swift, You're only as hot as your last hit, baby. So, this year we've moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records." He added: "This year's submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable." Congratulations to its winners, and a big thank you to its sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended its 2025 gathering.

Primark accelerates Georgia expansion with second store arriving in Augusta. Tuesday, September 1st, 2026 Primark, the international fashion retailer that offers the latest trends and everyday essentials at great value prices, today announced it will open its second store in Georgia on September 10 at the Augusta Mall in Augusta, bringing Primark to 48 total US locations. The Augusta Mall location will boast 28,000 square feet of retail selling space, offering Primark's quality fashion at great value prices to more shoppers in Georgia. The Augusta Mall opening comes the same week as Primark's first Georgia location at Sugarloaf Mills in Lawrenceville, opening on September 8. "Primark is excited for a busy week in Georgia as it opens not one but two new stores in the state. We can't wait to open doors and offer area residents Primark's signature combination of trending style and everyday essentials, all at affordable prices," said Kevin Tulip, President of Primark US. "We know that Primark's outstanding value is more important than ever to today's consumers, and we're looking forward to welcoming customers in the culturally rich and historic city of Augusta." Opening festivities will kick off at 12pm on September 10. Shoppers can expect fun for the whole family, with a live DJ, tasty local treats and giveaways, first come, first served. Primark offers trend-forward fashion looks and everyday essentials all at affordable prices including women's denim starting at $12, men's tees at $5, and girl's and boy's sweatshirts at $8. Georgia super fans can also find gear from their favorite teams, including the Atlanta Hawks and Falcons, starting at $16. Primark knows Georgia shoppers want to make their clothes last longer, but often just need a little help getting started. Shoppers attending the Augusta Mall opening can participate in a "Love It for Longer" repair workshop, a free 90 minute in-store workshop that teaches simple mending and upcycling techniques, from fixing hems to adding buttons or pockets. The workshops will be held on Friday, September 11 at 1:30pm and 4:00pm. No experience is required, and attendees will leave with a complimentary sewing kit and reusable tote bag. Space is limited, so shoppers should sign up to reserve their spot on Eventbrite! To help shoppers find what they're looking for, Primark's website allows customers to browse current product offerings before coming in-store. To check it out, visit: www.primark.com. Shoppers can also sign up here to get email updates on Primark's latest product drops, style inspiration, store opening dates, and more. In preparation for its upcoming openings, Primark is searching for colleagues to fill critical roles. All available roles can be viewed and applied for on the Primark Careers Site.