Primary

Primary

B2B treasury management platform

Overview

Primary.tech provides a treasury management platform for finance teams in ambitious businesses. It unifies banking, yield generation, and foreign exchange into a single interface, and lets companies open real accounts in their own name to earn yield across multiple currencies. This B2B platform is designed to streamline corporate cash management, consolidate financial services, and help teams optimize returns while reducing financial risk. Unlike providers that only offer individual services, Primary.tech combines core treasury operations—multi-currency cash management, yield optimization, and FX—into one connected system. The company’s goal is to simplify treasury workflows, improve liquidity management, and grow corporate returns without adding complexity.

About Primary

Simplify's Rating
Why Primary is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Enterprise Software

Fintech

Financial Services

Company Size

51-200

Company Stage

Seed

Total Funding

$2.3M

Headquarters

Sydney, Australia

Founded

2022

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Simplify's Take

What believers are saying

  • Primary launched its ChatGPT app and MCP server in June 2026.
  • DXC named Primary its exclusive managed-services partner for enterprise AI on August 6, 2026.
  • Primary’s pricing page shows active multi-currency yield products and FX hedging sales motion.

What critics are saying

  • Primary depends on SISS direct feeds for complete cash visibility across accounts.
  • Primary’s yield business faces bank partners and regulators changing economics by 2026.
  • A major custody, compliance, or payment failure would destroy trust and stall enterprise sales.

What makes Primary unique

  • Primary unifies banking, yield, FX, and sweeping in one treasury interface.
  • Primary partners with BlackRock, Goldman Sachs, and State Street for institutional yield.
  • Primary’s June 2026 MCP and ChatGPT app embed treasury workflows inside AI tools.

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Funding

Total Funding

$2.3M

Below

Industry Average

Funded Over

1 Rounds

Seed funding is usually the first official round after pre-seed, when a startup has a prototype or concept. It’s typically used to develop the product, test the market, and start building the team. Investors here are often angel investors or early-stage venture capitalists.
Seed Funding Comparison
Below Average

Industry standards

$3.3M
$2M
Netflix
$2.3M
Primary
$2.3M
Instacart
$3M
Robinhood

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Company Equity

Performance Bonus

Growth & Insights and Company News

Headcount

6 month growth

1%

1 year growth

1%

2 year growth

44%
SISS Data Services
Jan 27th, 2026
Primary partners with SISS Data Services to improve cash visibility and planning for businesses

Primary partners with SISS Data Services to improve cash visibility and planning for businesses. Primary has selected SISS Data Services (SISS) as a key technology partner to facilitate high-reliability and complete bank data fees for its corporate treasury management platform. By integrating SISS's data capabilities, Primary connects its customers with critical bank transaction data via direct feeds. This integration supports Primary's mission to provide corporate finance teams with a single, comprehensive picture of cash across their entire organisation. Primary operates as a centralised layer on top of existing banking relationships and financial systems. It enables businesses to centralise accounts, optimise yields, manage FX risk and automate cash movements. The partnership ensures that data flowing into Primary's platform meets the high standards of accuracy and reliability required for complex financial operations. "For us, the main use case is providing clients with a single picture of cash across their business as close to real-time as possible," said Ben Buckingham, CEO of Primary. "SISS provides a foundational piece within our platform by providing the accurate and complete bank data we need. It allows us to layer off predictive financial views and AI models for our clients. Crucially, we have had no issues with their data quality or connectivity." Primary serves a diverse range of clients, from start-ups closing their first funding rounds to established corporations with complex entity structures. The need for complete data coverage is critical for these businesses to make informed liquidity and funding decisions. "There's no point in having data from nine out of ten bank accounts if you're trying to provide a complete picture of someone's cash," said Ben Buckingham. "SISS is proud to break new ground with Primary as our first use case in the modern treasury management space," said Grant Augustin, Founder & CEO at SISS Data Services. "We understand that for platforms driving critical financial decisions and AI functionality, completeness, accuracy and reliability of data are non-negotiable. Our focus remains on delivering high-quality, accounting-grade data and stable connections. Innovators like Primary rely on this stability to build the next generation of financial tools." The collaboration highlights the importance of accurate and complete data through a stable connection in the B2B fintech sector, particularly as companies seek more efficient ways to manage capital across multiple jurisdictions and banking partners. About SISS Data Services. SISS Data Services specialises in the provision of high quality, high reliability bank data feeds and associated support services via its ACSISS product suite. Sourcing data through direct bank connections and Open Banking, SISS provides customer bank data feeds to B2B platforms, with a particular focus on those requiring 'accounting-grade' data, such as accounting, ERP and business lending platforms. Founded in 2011, SISS is headquartered in Sydney, Australia and has operations in New Zealand. SISS is ISO 27001 certified and an Accredited Data Recipient under the Australian Consumer Data Right. For media queries, please contact Carolina Schuiling, [email protected]. About Primary. Primary is the command & control centre for finance teams. Its platform provides a unified experience for banking, yield, insights, FX & more, to help ambitious businesses reduce manual workflows and unlock additional revenue streams. Powered by products from BlackRock, Goldman Sachs, State Street & more, businesses on Primary unlock market leading yield and efficiency.

Australian FinTech
Jan 27th, 2026
Primary selects SISS Data Services to improve cash visibility and planning for businesses

Primary selects SISS Data Services to improve cash visibility and planning for businesses. Primary has selected SISS Data Services (SISS) as a key technology partner to facilitate high-reliability and complete bank data fees for its corporate treasury management platform. By integrating SISS's data capabilities, Primary connects its customers with critical bank transaction data via direct feeds. This integration supports Primary's mission to provide corporate finance teams with a single, comprehensive picture of cash across their entire organisation. Primary operates as a centralised layer on top of existing banking relationships and financial systems. It enables businesses to centralise accounts, optimise yields, manage FX risk and automate cash movements. The partnership ensures that data flowing into Primary's platform meets the high standards of accuracy and reliability required for complex financial operations. "For us, the main use case is providing clients with a single picture of cash across their business as close to real-time as possible," said Ben Buckingham, CEO of Primary. "SISS provides a foundational piece within our platform by providing the accurate and complete bank data we need. It allows us to layer off predictive financial views and AI models for our clients. Crucially, we have had no issues with their data quality or connectivity." Primary serves a diverse range of clients, from start-ups closing their first funding rounds to established corporations with complex entity structures. The need for complete data coverage is critical for these businesses to make informed liquidity and funding decisions. "There's no point in having data from nine out of ten bank accounts if you're trying to provide a complete picture of someone's cash," said Ben Buckingham. "SISS is proud to break new ground with Primary as our first use case in the modern treasury management space," said Grant Augustin, Founder and CEO at SISS Data Services. "We understand that for platforms driving critical financial decisions and AI functionality, completeness, accuracy and reliability of data are non-negotiable. Our focus remains on delivering high-quality, accounting-grade data and stable connections. Innovators like Primary rely on this stability to build the next generation of financial tools." The collaboration highlights the importance of accurate and complete data through a stable connection in the B2B fintech sector, particularly as companies seek more efficient ways to manage capital across multiple jurisdictions and banking partners.

Australian Financial Review
Sep 18th, 2024
Carthona Capital bets on cash management start-up

Treasury management start-up Primary has ruled off a $3.5 million seed round led by Carthona Capital.

AfterWork Ventures
Jul 6th, 2024
Portfolio

AfterWork Ventures is a community-powered venture capital fund based in Australia and New Zealand We invest in next-generation tech companies right from the very beginning.

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