Overview

PrimeFT provides embedded financial solutions to small businesses, offering capital and lending infrastructure that integrates directly into the platforms small businesses already use. Its product works by embedding financing options through frontend widgets, white-label lending portals, or custom API workflows, and by managing the full lifecycle of lending operations for partners. The company uses data science and AI to assess credit risk, enabling precise pre-qualification and underwriting decisions. PrimeFT differentiates itself by acting as an integration layer that supports multiple financing products (expansion capital, inventory financing, invoice financing, term loans, and working capital) and by enabling partners to monetize funding connections through revenue earned whenever a customer on a partner platform secures funding. Its goal is to help small businesses grow and increase their value by providing seamless, tailored financing while giving partners a new revenue stream.