Overview

PrimeFT offers embedded financial solutions tailored for small businesses, including expansion capital, inventory financing, and term loans. Their services are integrated into the platforms that businesses use daily, making it easy for them to manage cash flow and access funding. Unlike competitors, PrimeFT provides a full-service solution that connects clients' platforms with the financial services ecosystem, allowing for flexible integration options. The company's goal is to empower small businesses by providing them with the financial tools necessary for growth.

Simplify's Take

What believers are saying

• Embedded finance market projected to reach $7 trillion by 2030, boosting PrimeFT's growth.
• API-driven services enable personalized solutions, aligning with PrimeFT's embedded finance strategy.
• AI adoption in credit risk management enhances PrimeFT's underwriting accuracy and approval rates.

What critics are saying

• Increased competition from fintech startups could dilute PrimeFT's market share.
• Rising interest rates may reduce demand for PrimeFT's financing products.
• Regulatory scrutiny could increase compliance costs and operational challenges for PrimeFT.

What makes Prime unique

• PrimeFT offers embedded financial solutions tailored for small businesses' diverse financing needs.
• The company acts as an integration layer, supporting multiple financial service models.
• PrimeFT uses AI and data science for precise credit risk management and underwriting.

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Funding

Total Funding

$49M

Above

Industry Average

Funded Over

1 Rounds

Notable Investors:

New Enterprise Associates

Notable Investors:

New Enterprise Associates

$49,000,000

Seed

Dec 2021

Seed funding is usually the first official round after pre-seed, when a startup has a prototype or concept. It’s typically used to develop the product, test the market, and start building the team. Investors here are often angel investors or early-stage venture capitalists.

Seed Funding Comparison

Above Average

Industry standards

Ind Avg. $3.3M

$500k

$1.5M

$2M

$2.3M

$3M

$49M