Prime

Prime

Embedded financial solutions for small businesses

About

PrimeFT offers embedded financial solutions tailored for small businesses, including products like expansion capital, inventory financing, and term loans. Their services are integrated into the platforms that businesses use daily, making access to financing seamless. Unlike competitors, PrimeFT provides a full-service solution that allows partners to white label their lending portal or use custom APIs, creating new revenue streams. The company's goal is to empower small businesses by providing them with the financial resources needed for growth.

Company Stage

Seed

Employees

11-50

Industries

Data & Analytics, Fintech, Financial Services

Total Funding

$47.7M

Headquarters

New York City, New York

Founded

2021


Simplify Jobs

Simplify's Take

What believers are saying

  • Embedded finance market projected to reach $7 trillion by 2030, boosting PrimeFT's growth.
  • API-driven services enable personalized solutions, aligning with PrimeFT's embedded finance strategy.
  • AI adoption in credit risk management enhances PrimeFT's underwriting accuracy and approval rates.

What critics are saying

  • Increased competition from fintech startups could dilute PrimeFT's market share.
  • Rising interest rates may reduce demand for PrimeFT's financing products.
  • Regulatory scrutiny could increase compliance costs and operational challenges for PrimeFT.

What makes Prime unique

  • PrimeFT offers embedded financial solutions tailored for small businesses' diverse financing needs.
  • The company acts as an integration layer, supporting multiple financial service models.
  • PrimeFT uses AI and data science for precise credit risk management and underwriting.

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Growth & Insights
Headcount

6 month growth

13%

1 year growth

4%

2 year growth

13%

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Company Match

Unlimited Paid Time Off

Remote Work Options

Parental Leave

Professional Development Budget

Company Equity

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