Overview
Princeton10 plans and produces marketing for pharmaceutical, biotech, medical device, diagnostics and health tech companies, reaching healthcare professionals and patients. The firm began as a strategic consultancy, and brand strategy still sets the plan before creative and technology teams carry out each tactic. Creative teams build campaigns, disease awareness programs, video and materials that sales reps use with physicians, while technologists develop websites, interactive visual aids and analytics reporting. Brand teams hire it to position products, plan launches and run media across digital, print and conference channels. Princeton10 was founded in 2017 and is headquartered in Montclair, New Jersey.
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Simplify's take
What believers are saying
- Pay is posted: Princeton10 lists $170,000 to $230,000 for remote Creative Director roles requiring 16+ years of creative experience.
- Cross-border remote option: Princeton10's Senior Copywriter role accepts US or Canada candidates, preferring Eastern time, at $73,000 to $95,000.
- Little travel: Princeton10's Associate Director, Paid Media role is fully remote in the US, with travel up to 5%.
What critics are saying
- No regulatory ramp: Princeton10's Social Insights Strategist posting says hires must already understand pharma's regulated marketing landscape.
- Residency and travel rules: Princeton10's Account Supervisor must live in NY, NJ or PA and travel up to 20%.
- Profit tied to utilization: Princeton10's VP, Creative Director, Copy posting says staffing, utilization, scope and rework affect agency profitability.
What makes Princeton10 unique
- Remote by design: Princeton10 calls its team remote-only and says it has been remote-first since the start.
- Senior staff do the work: Princeton10 says senior talent handles client work directly, using streamlined processes instead of layered teams.
- Named pharma clients: testimonials on Princeton10's site quote leaders at argenx, LEO Pharma, Regeneron, Paratek Pharmaceuticals and Prasco.
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