Priorities

Priorities

Voter outreach-focused political action committee

Overview

Priorities USA is a political action committee focused on mobilizing American voters and protecting voting rights to help Democratic candidates and policies. It builds infrastructure for persuading and mobilizing voters across multiple platforms, engaging progressive voters, Democratic candidates, and advocacy groups. It raises funds from individuals, organizations, and other PACs, and uses those contributions to fund voter outreach programs, advertising campaigns, and activities designed to influence public opinion and voter behavior. What sets it apart is its explicit, multi-platform infrastructure approach aimed at sustaining Democratic power at federal, state, and local levels, rather than serving a single campaign or issue. The goal is to ensure the democratic process remains accessible to all and to maintain a durable base of support for Democratic candidates and priorities.

About Priorities

Simplify's Rating
Why Priorities is rated
D
Rated D+ on Competitive Edge
Rated D+ on Growth Potential
Rated D- on Differentiation

Industries

Data & Analytics

Consulting

Government & Public Sector

Social Impact

Company Size

11-50

Company Stage

N/A

Total Funding

N/A

Headquarters

null

Founded

2011

Simplify Jobs

Simplify's Take

What believers are saying

  • Paid influencers on TikTok and Instagram for pro-Biden content in 2024.
  • Invested $45 million in joint ad buys with allies since 2022 cycle.
  • Targeted $75 million for digital ads supporting Biden in six battlegrounds.

What critics are saying

  • Fundraising collapsed to $301,870 in 2024 cycle per OpenSecrets.
  • Future Forward Action outspent Priorities in 2024 digital efforts.
  • Republican FEC audits hybrid PAC status, triggering operational shutdown.

What makes Priorities unique

  • Priorities USA shifted to digital-only strategy in 2023, forgoing TV ads.
  • Flock Products provides communal utilities for progressive digital practitioners.
  • Active lawsuits defend ballot access in eight states including Georgia.

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Company News

Voting While Black
Oct 6th, 2020
Priorities USA Action launches digital ads

In partnership with Color of Change PAC, Priorities USA Action is launching multiple new digital ads that hold Donald Trump accountable for his failed leadership and make the case for Joe Biden’s steady leadership on the issues that matter most to Black Americans.

Miami Herald
Sep 23rd, 2020
Priorities USA Action partners with Latino Victory

Priorities USA Action, the largest Democratic super PAC in the country, is teaming up with Latino Victory Fund to launch a series of Spanish ads on stations in Miami, Tampa and Orlando, focusing on the state’s Hispanic voters.

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