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Priorities

Voter outreach-focused political action committee

Overview

Priorities USA is a political action committee focused on mobilizing American voters and protecting voting rights to help Democratic candidates and policies. It builds infrastructure for persuading and mobilizing voters across multiple platforms, engaging progressive voters, Democratic candidates, and advocacy groups. It raises funds from individuals, organizations, and other PACs, and uses those contributions to fund voter outreach programs, advertising campaigns, and activities designed to influence public opinion and voter behavior. What sets it apart is its explicit, multi-platform infrastructure approach aimed at sustaining Democratic power at federal, state, and local levels, rather than serving a single campaign or issue. The goal is to ensure the democratic process remains accessible to all and to maintain a durable base of support for Democratic candidates and priorities.

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About Priorities

Simplify's Rating
Why Priorities is rated
C
Rated C on Competitive Edge
Rated C on Growth Potential
Rated C on Differentiation

Industries

Data & AnalyticsConsultingGovernment & Public SectorSocial Impact

Company Size

11-50

Company Stage

N/A

Total Funding

N/A

Headquarters

United States

Founded

2011

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What believers are saying

  • Prologue targets 9.5 million digital-first voters in Rust Belt and Sun Belt states.
  • Priorities reported $30 million for Prologue and $1 million for 2026 battleground anti-trans ads.
  • Its June 2025 polling showed Democrats losing attention, strengthening demand for its services.

What critics are saying

  • Donors burned by 2024 are withholding funding, threatening Priorities USA's 2026-2028 expansion.
  • The organization's digital-first thesis faces Meta, Google, and TikTok ad pricing pressure immediately.
  • If 2028 messaging fails, Priorities becomes a costly research shop with no electoral leverage.

What makes Priorities unique

  • Priorities USA pioneered always-on digital voter research, launching Prologue on June 22, 2026.
  • Its 2026 Warbler Media Intelligence program tracks 4,300 voters across online attention channels.
  • Flock and Ad Hawk monetize Democratic media intelligence beyond its own super PAC operations.

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Company News

Voting While Black
Oct 6th, 2020
Priorities USA Action launches digital ads

In partnership with Color of Change PAC, Priorities USA Action is launching multiple new digital ads that hold Donald Trump accountable for his failed leadership and make the case for Joe Biden’s steady leadership on the issues that matter most to Black Americans.

Miami Herald
Sep 23rd, 2020
Priorities USA Action partners with Latino Victory

Priorities USA Action, the largest Democratic super PAC in the country, is teaming up with Latino Victory Fund to launch a series of Spanish ads on stations in Miami, Tampa and Orlando, focusing on the state’s Hispanic voters.

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