Privacy

Privacy

Developer-focused card issuing API platform

About Privacy

Simplify's Rating
Why Privacy is rated
B
Rated B on Competitive Edge
Rated A on Growth Potential
Rated C on Differentiation

Industries

Enterprise Software

Fintech

Financial Services

Company Size

201-500

Company Stage

Series B

Total Funding

$53.2M

Headquarters

New York City, New York

Founded

2014

Overview

Lithic provides a developer-focused API platform that lets other companies issue and manage virtual and physical payment cards. It started as Privacy.com, a consumer burner-card service, and pivoted in 2021 to offer B2B card-program tooling under the Lithic brand while Privacy.com remains a consumer product powered by Lithic’s API. The API handles programmatic card issuance, spending controls, and real-time transaction management, helping businesses launch card programs quickly and integrate networks and reconciliation. Revenue comes from usage-based fees for card creation and a share of interchange, with tiered pricing for startups and enterprises.

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Simplify's Take

What believers are saying

  • TPV doubled to $1B monthly by November 2024.
  • Powers 100+ clients including Mercury with billions processed.
  • 150+ employees across 26 states fuel scaling.

What critics are saying

  • Stripe Issuing captures Mercury via integrated treasury.
  • Marqeta steals enterprises with Visa partnerships.
  • NY DFS licensing halts programs post-2025 CFPB scrutiny.

What makes Privacy unique

  • Lithic owns full stack with direct Visa, Mastercard, Amex connections.
  • Sub-100ms authorization engine delivers 99.99+% uptime.
  • Immutable ledger enables flawless reconciliation for developers.

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Funding

Total Funding

$53.2M

Meets

Industry Average

Funded Over

2 Rounds

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Above Average

Industry standards

$35M
$43M
Privacy
$45M
Linktree
$65M
Substack
$100M
ClickUp

Benefits

Health Insurance

Vision Insurance

Dental Insurance

Health Savings Account/Flexible Spending Account

Unlimited Paid Time Off

401(k) Company Match

Life Insurance

Parental Leave

Remote Work Options

Sabbatical Leave

Company News

European Alliance for Innovation
Apr 2nd, 2025
Trust is the New Infrastructure: The Conferences Securing Our Digital Future

The 8th EAI International Conference on Security and Privacy in New Computing Environments (SPNCE) explores the security and privacy challenges introduced by the rapid expansion of AI, 5G/6G networks, and the Internet of Things.

Cheap Band Shirts
Dec 6th, 2023
YouTube Kicks Steve Bannon's War Room Podcast Off the Platform

And though palantirs website extols the wonders of privacy.just think what an agent could do with a combination of xkeyscore and investigative case management.the system gives ICE agents the ability to track down information on anyone theyre watching.

Hrnxt Media
Feb 2nd, 2023
ThoughtFocus appoints Michael Greenberg as Chief Revenue Officer | hrnxt.com

MEGA The Privacy Company has announced the appointment of Michael Friedberg as Chief Growth Officer.

Privacy.com
Aug 30th, 2022
Privacy launched virtual card solution on Jan 1st 16'.

Recognizing the need to protect consumers’ data online, Privacy launched its virtual card solution in 2016, which prioritizes the safety of online payments by protecting users’ credit card and debit card information.

FinSMEs
May 20th, 2021
Lithic Raises $43M Series B Funding

Lithic (FKA Privacy.com), a New York based card issuing platform provider, raised $43m in Series B funding. The round was led by Bessemer Venture Partners with participation from Index Ventures, Tusk Venture Partners, Rainfall Ventures, Teamworthy Ventures and Walkabout Ventures. The company, which has raised a total of $61m to date, intends to use the funds to expand […]

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