Thailand hosts the Ultra 2027 festival in Bangkok. THE NEWS: The Tourism Authority of Thailand (TAT) is partnering with London-based Private Luxury Events to host Ultra Thailand 2027, an invitation-only luxury travel showcase, from 20 to 24 June 2027 at the Four Seasons Hotel Bangkok on the Chao Phraya River, marking Ultra's first event in Southeast Asia. The programme will bring together Thai tourism businesses and international travel buyers who specialize in high-net-worth travellers. TAT will use the event to display Thailand's tourism offerings across wellness, gastronomy, private travel, arts, culture and locally based experiences. Organisers expect the showcase to generate business opportunities for Thai tourism operators and reinforce the country's focus on high-value tourism. The Four Seasons Hotel Bangkok, situated on the Chao Phraya River, will serve as the venue for the five-day event. WHY IT MATTERS: Ultra Thailand 2027 provides a high-profile platform for Thailand to attract wealthy travelers and to connect local operators with global buyers, supporting the nation's strategic shift toward high-value tourism and potentially delivering significant revenue and partnership opportunities. When and where will Ultra Thailand 2027 be held? Ultra Thailand 2027 is scheduled for 20 - 24 June 2027 at the Four Seasons Hotel Bangkok, located on the Chao Phraya River, providing a luxury venue for the invitation-only event. Which organisations are collaborating to deliver Ultra Thailand 2027? The Tourism Authority of Thailand (TAT) is partnering with Private Luxury Events, a London-based firm, to organise and host the Ultra Thailand 2027 luxury travel showcase. What is the strategic aim of Ultra Thailand 2027 for Thailand's tourism sector? TAT plans to use the event to showcase the country's wellness, gastronomy, private travel, arts, culture and local experiences, creating business opportunities for Thai operators and advancing Thailand's focus on attracting high-value, high-net-worth visitors.

This September, PLE will announce its sixth and final event in the 2026 calendar at their Summer Soiree, taking place on 4 September at Miiro Templeton Gardens, London.