Prive

Prive

Market intelligence platform for pricing insights

About Prive

Simplify's Rating
Why Prive is rated
C-
Rated D+ on Competitive Edge
Rated B on Growth Potential
Rated D+ on Differentiation

Industries

Data & Analytics

Enterprise Software

Company Size

501-1,000

Company Stage

Seed

Total Funding

$6.5M

Headquarters

San Francisco, California

Founded

2020

Overview

Prive offers a market intelligence platform that delivers real-time data on pricing and merchandising for businesses. The platform helps companies understand their pricing position in the market by providing insights into competitor pricing and market-wide data. Users can receive intelligent price recommendations and analyze merchandising data across millions of stock keeping units (SKUs), allowing them to make informed decisions about product placement and pricing strategies. Prive also alerts businesses to important market signals such as price changes, stock-outs, and new product releases, helping them stay competitive. Unlike many competitors, Prive is recognized for its user-friendly interface and strong customer support, ensuring that clients can easily navigate the platform and receive timely assistance. The goal of Prive is to empower businesses to make data-driven decisions that enhance their market position and optimize their pricing and merchandising strategies.

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Simplify's Take

What believers are saying

  • Growing demand for subscription management solutions boosts Prive's market potential.
  • Prive's partnership with Wildwonder highlights its role in enhancing DTC subscription models.
  • Recent funding supports Prive's development of a customizable e-commerce subscription platform.

What critics are saying

  • Recurly's acquisition may disrupt Prive's existing client relationships.
  • Partnership with Wildwonder exposes Prive to risks from Wildwonder's business performance.
  • Pressure to scale rapidly post-funding could lead to operational challenges.

What makes Prive unique

  • Prive offers real-time market intelligence for pricing and merchandising strategies.
  • The platform supports both large enterprises and viral social commerce upstarts.
  • Prive's ease of use and customer service are highly praised by its clients.

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Funding

Total Funding

$6.5M

Above

Industry Average

Funded Over

1 Rounds

Seed funding is usually the first official round after pre-seed, when a startup has a prototype or concept. It’s typically used to develop the product, test the market, and start building the team. Investors here are often angel investors or early-stage venture capitalists.
Seed Funding Comparison
Meet Average

Industry standards

$3.3M
$2M
Netflix
$2.3M
Instacart
$3M
Robinhood
$3.1M
Prive

Growth & Insights and Company News

Headcount

6 month growth

↓ -1%

1 year growth

↑ 1%

2 year growth

↑ 4%
Business Wire
May 8th, 2025
Recurly Announces Strategic Acquisitions of Redfast and Prive to Accelerate the Future of Subscription Growth

Recurly, a leading subscription management platform, announced today – fresh off being named Best Subscription Management Platform by 2025 SubSummit – that i...

Try Prive
Feb 14th, 2023
Video | Wildwonder

Wildwonder has partnered up with Prive to transform their DTC subscription business.

TechCrunch
Aug 30th, 2021
Prive has raised $1.7 million to build a more configurable e-commerce subscription platform

Prive, a months-old, San Francisco-based startup founded by two former Uber product managers, just raised $1.7 million in pre-seed funding to create what it describes as a far more customizable e-commerce subscriptions platform for D2C brands.

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