Overview

Prizeout operates in the advertising technology sector, focusing on enhancing consumer engagement and helping retailers grow through gift card-driven ad campaigns. The company partners with retailers to create campaigns that offer consumers added value and flexibility, allowing them to receive gift cards as part of their advertising experience. Retailers can quickly launch these campaigns using Prizeout's platform, which connects them with an audience that is more receptive to this type of marketing compared to traditional ads. Prizeout's business model involves charging retailers fees for creating and distributing these gift card campaigns, which not only boosts sales for the retailers but also provides consumers with tangible rewards. The goal of Prizeout is to transform the ad tech landscape by integrating gift cards into marketing strategies, creating a beneficial scenario for both businesses and consumers.

Simplify's Take

What believers are saying

• Prizeout raised $25M in Series B funding to expand its offerings.
• Partnerships with fintechs like Pockit enhance Prizeout's market reach.
• Increased consumer interest in digital gift cards boosts Prizeout's platform engagement.

What critics are saying

• Increased competition could dilute Prizeout's market share.
• Regulatory changes in fintech could impact Prizeout's operations.
• Economic downturns may reduce demand for gift card promotions.

What makes Prizeout unique

• Prizeout uses gift cards as a unique growth marketing tool.
• The platform offers instant cashback from national and local brands.
• Prizeout enables quick ad campaign launches, enhancing consumer engagement.

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Funding

Total Funding

$37.5M

Below

Industry Average

Funded Over

3 Rounds

$25,000,000

Series B

Mar 2022

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.

Series B Funding Comparison

Below Average

Industry standards

Ind Avg. $35M

$4M

$25M

$30M

$45M

$65M

$100M

View all funding stages