Prizeout

Prizeout

Gift card-driven ad campaigns platform

Overview

Prizeout provides gift card–driven advertising campaigns for retailers and brands. It operates in the ad tech space by partnering with retailers to create gift card–based campaigns that reward consumers and drive sales. How it works: retailers pay Prizeout to design and distribute campaigns via Prizeout’s platform, enabling quick launch of targeted ads that offer gift cards as added value. The platform leverages gift cards to increase consumer engagement and offer more flexible, value-driven incentives than traditional ads. Prizeout differentiates itself by focusing on the intersection of gift cards and marketing, turning gift card offers into scalable growth campaigns rather than standard display or search ads. Its business model centers on fees charged to retailers for using its platform and services. The company's goal is to help retailers grow sales and engagement by delivering gift card–powered campaigns that provide value to consumers while expanding advertisers’ reach.

About Prizeout

Simplify's Rating
Why Prizeout is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Consumer Software

Enterprise Software

Company Size

51-200

Company Stage

Series B

Total Funding

$37.5M

Headquarters

New York City, New York

Founded

2019

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Simplify's Take

What believers are saying

  • Prizeout added Coastal Credit Union on June 3, 2026, expanding CashBack+ adoption.
  • Prizeout hosted 20 credit unions in July 2026, showing active ecosystem pull.
  • CEO David Metz said January 2026 funding brought Prizeout to over $64 million raised.

What critics are saying

  • Credit unions can replace outside reward vendors quickly, as United Financial did in 2026.
  • American Banker named Spire as a direct A2A competitor on cash-back spend rewards.
  • Prizeout’s value depends on partner acquisition; losing a few credit unions would crush concentration.

What makes Prizeout unique

  • Prizeout’s CashBack+ unified offers, actions, pay, and credit-card rewards by February 2026.
  • United Financial and Coastal Credit Union integrated Prizeout directly inside online banking in 2026.
  • Prizeout targets credit unions with branded cash-back infrastructure, not generic consumer rewards portals.

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Funding

Total Funding

$37.5M

Below

Industry Average

Funded Over

5 Rounds

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Below Average

Industry standards

$35M
$30M
Patreon
$45M
Linktree
$65M
Substack
$100M
ClickUp

Benefits

Company Equity

Growth & Insights and Company News

Headcount

6 month growth

-5%

1 year growth

-5%

2 year growth

-5%
The Manila Times
Jun 3rd, 2026
Coastal Credit Union now live with CashBack+ Credit Card Rewards.

Coastal Credit Union now live with CashBack+ Credit Card Rewards. By GlobeNewswire June 3, 2026 Long-time Prizeout credit union partner expands relationship with CashBack+ Credit Card Rewards; Coastal Signature Premier Rewards Visa(R) holders now earn cash back every time they swipe NEW YORK, June 03, 2026 (GLOBE NEWSWIRE) - Today, Coastal Credit Union announced an expanded partnership with Prizeout, going live with credit card rewards inside CashBack+, giving the Raleigh-based credit union's more than 297,000 members a new way to earn real, instant cash back on everyday credit card purchases, directly inside their existing digital banking platform. Coastal Signature Premier Rewards Visa(R) holders can now earn cash back on credit card spending alongside gift card purchases - all within CashBack+, completing a fully integrated rewards experience that competes head-to-head with the biggest banks, fintechs, and credit card rewards companies. The announcement builds on Coastal's existing Prizeout partnership, through which active CashBack+ members are on track to earn $150+ annually in cash back on gift card purchases in digital banking and on the CashBack+ Pay app. With the addition of CashBack+ credit card rewards in digital banking, Coastal members can now earn cash back on their credit card transactions, all within a single unified CashBack+ balance. No points or complex conversions, just real cash. "Our goal was simple: give members an improved rewards experience without changing what they already value. With this conversion, members kept a familiar earning structure and gained a simple, more flexible way to access and use rewards," said TJ Wyman, Coastal's Chief Digital Officer. "Bringing everything into one platform that's already proven to be successful makes everyday banking easier and more rewarding and creates an ecosystem for building a holistic rewards program to support even more member touchpoints." "Credit unions have always put their members first, and our job is to make sure the technology reflects that," said Sherleen Wang, VP of Product at Prizeout. "CashBack+ Credit Card Rewards was built to be simple for members and flexible for the institution. Rewards show up as real cash, right inside the banking platform members already trust and use every day. For Coastal, that means a world-class rewards program that feels fully integrated into their brand and digital experience - not bolted on as a separate destination." Credit card rewards is the final addition to CashBack+, Prizeout's comprehensive rewards ecosystem that now unites gift card offers, engagement actions and credit card transactions into one unified platform accessible directly within a credit union's digital banking environment. Unlike traditional credit card rewards programs that rely on clunky third-party portals and vague points systems, CashBack+ is designed around simplicity, transparency, and credit union control. Institutions set their own cash back percentages and categories, tailoring programs to their members and business strategies. Prizeout is the only provider offering an end-to-end rewards platform built specifically for credit unions and their members. About Prizeout: Prizeout is an advertising and financial technology company that helps put money back into people's pockets. Through Prizeout's technology, brand-funded offers are available to all partners, including financial institutions, gaming companies, gig economy startups, and more, giving them access to instant cash back from national and local brands when they shop with digital gift cards. The company was founded in 2019 and is headquartered in New York City. For more information about Prizeout, please visit www.prizeout.com. About Coastal Credit Union: Coastal Credit Union is a not-for-profit, member-owned financial cooperative headquartered in Raleigh, NC. With more than $6 billion in assets and 297,000 members across 22 locations in central North Carolina, Coastal has been a leader in digital banking innovation since its founding in 1967. For more information, visit coastal24.com. Media Contact Andrea Holland, Communications

Associated Press
Feb 25th, 2026
Credit unions gain competitive edge with new CashBack+ credit card rewards platform

Prizeout has launched its Credit Card Rewards programme, completing its CashBack+ ecosystem for credit unions. The platform integrates credit card transactions with existing CashBack+ Offers, Actions and Pay into a single rewards system accessible through credit unions' digital banking platforms. The programme allows credit unions to set their own cashback percentages and categories, with rewards displayed as cash rather than points. Members can manage everything within their existing online banking without separate portals or apps. United Financial Credit Union and Redstone Federal Credit Union are the first to adopt the programme, with additional credit unions signed on. The launch positions New York-based Prizeout, founded in 2019, as the only provider offering an end-to-end rewards platform designed specifically for credit unions.

Tearsheet
May 14th, 2024
How MSU Federal Credit Union uses shopping incentives to get customers to engage beyond just checking their balances

Michigan State University Federal Credit Union partners with Prizeout to provide cashback rewards and drive digital engagement, replacing declining interchange revenue.

Global Energy Times
Feb 1st, 2024
Prizeout and Meltek Partner to Further Reward Customers Who Reduce Energy Bills

NEW YORK, Feb. 01, 2024 (GLOBE NEWSWIRE) - Prizeout Corp. (Prizeout), the ad-tech company with fintech behavior that turns cash withdrawals into growth solutions for brands, has partnered with Brooklyn-based Meltek, the climate tech startup that empowers residential and small business customers to get paid via rewards for reducing electricity usage at peak demand times.

CUInsight
Jun 28th, 2023
Stanford Federal Credit Union now live with Prizeout

Today, Stanford Federal Credit Union is announcing their live integration with Prizeout, an ad-tech company that will give Stanford FCU members access to bonuses on their spending and support for local community merchants.

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