Pro.com

Pro.com

Tech-enabled general contractor for home improvements

Overview

Pro.com is a licensed general contractor focused on home improvement in Seattle, Denver, and the San Francisco Bay Area, handling kitchen remodels, ADUs, room additions, and full custom homes for homeowners. It uses its own technology to provide accurate pricing and real-time progress updates, with dedicated teams guiding projects from design through handoff to keep them on track. It differentiates itself through decades of industry experience paired with a client-first approach, offering transparent pricing and live updates, as shown by projects like a 4000 sq ft Mercer Island new home. Its goal is to make home improvement easier and more transparent by delivering high-quality remodeling and construction with tech-enabled project management.

Significant Headcount Growth

About Pro.com

Simplify's Rating
Why Pro.com is rated
C-
Rated C on Competitive Edge
Rated C on Growth Potential
Rated D+ on Differentiation

Industries

Data & Analytics

Consulting

Enterprise Software

Real Estate

Company Size

51-200

Company Stage

Series B

Total Funding

$60.5M

Headquarters

Seattle, Washington

Founded

2013

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Simplify's Take

What believers are saying

  • Tex-a-Pro launched in 2025, adding a lighter-friction acquisition channel for homeowners.
  • Flat-rate pricing and mobile-friendly estimates directly reduce remodeling quote ambiguity.
  • Licensed operations across Seattle, Portland, Denver, Phoenix, and the Bay Area widen local reach.

What critics are saying

  • Pro.com’s website now says Benchmark Quotes is no longer offered, signaling product contraction.
  • Opendoor acquired Pro.com in September 2021 and shut the platform, limiting employer durability.
  • The 2021 layoff of 52 employees exposed construction-demand sensitivity; another downturn triggers further cuts.

What makes Pro.com unique

  • Pro.com combines licensed general contracting with estimating software and project management.
  • Its 2025 Tex-a-Pro messaging workflow simplified flat-rate project booking through text and Messenger.
  • Seattle roots and in-house construction staff distinguished it from lead-generation marketplaces.

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Funding

Total Funding

$60.5M

Above

Industry Average

Funded Over

4 Rounds

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Meet Average

Industry standards

$35M
$33M
Pro.com
$45M
Linktree
$65M
Substack
$100M
ClickUp

Growth & Insights and Company News

Headcount

6 month growth

20%

1 year growth

20%

2 year growth

20%
My Eco Cards
Apr 4th, 2025
Facebook Messenger Pairs Users With Professionals With New Pro.com Integration

Pro.com announced the launch of a new mobile messaging service called Tex-a-Pro, which lets home-owners schedule home projects at flat-rate prices via text message or Facebook Messenger.

Revolution Media
Apr 2nd, 2025
Tudor at Watches and Wonders 2025: Pelagos Ultra And All New Black Bay's, From 58 To The Pro

Tudor at Watches and Wonders 2025: Pelagos Ultra And all new Black Bay's, from 58 to the Pro.

PR Newswire
Dec 6th, 2024
Ai Redefining The Home Services Market, Growth Of Usd 6.54 Trillion From 2024-2028 With Digital Media'S Impact - Technavio Report

NEW YORK, Dec. 6, 2024 /PRNewswire/ -- Report with market evolution powered by AI- The global home services market  size is estimated to grow by USD 6.54 trillion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of  40.34%  during the forecast period.  Increasing influence of digital media is driving market growth, with a trend towards increasing number of startups entering the market. However, high competition among vendors  poses a challenge. Key market players include Amazon.com Inc., Angi Inc., AskforTask Inc., Frontdoor Inc., Gapoon Online Consumer Services Pvt. Ltd., Helpling GmbH and Co

PR Newswire
Nov 25th, 2024
Home Services Market Size Is Set To Grow By Usd 6.54 Trillion From 2024-2028, Increasing Influence Of Digital Media Boost The Market- Technavio

NEW YORK, Nov. 25, 2024 /PRNewswire/ -- The global home services market size is estimated to grow by USD 6.54 trillion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of 40.34% during the forecast period. Increasing influence of digital media is driving market growth, with a trend towards increasing number of startups entering the market. However, high competition among vendors poses a challenge. Key market players include Amazon.com Inc., Angi Inc., AskforTask Inc., Frontdoor Inc., Gapoon Online Consumer Services Pvt

Network N
Dec 1st, 2023
Valve just made Steam VR games on Meta Quest headsets way better

In a surprise move, Valve has launched 'Steam Link' for the Meta Quest 3, 2, and Pro.

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